Podcast sponsorship costs usually depend on audience size, show popularity, and ad placement. Most podcasts charge advertisers using CPM (cost per thousand listeners). On average, sponsors pay around $18–$25 CPM for a 30-second ad and $25–$40 CPM for a 60-second ad. That means if a podcast episode reaches 10,000 listeners, a 30-second ad might cost about $180–$250. Premium or niche podcasts with highly engaged audiences can command much higher rates.
With platforms like AudioGO, you don’t need to negotiate directly with podcasters—you can easily run ads across thousands of shows, targeting by genre, location, or audience, all within your budget.
