How does conversion tracking benefit my campaign?

Track and value conversions across devices: With tools like the AudioGo Pixel, you can monitor not only immediate clicks, but also delayed visits and cross-device behavior—linking audio ads to real web actions.

Identify which actions drive the highest ROAS: Conversion tracking helps you distinguish which audience segments, creatives or placements lead to actual customer acquisition or purchase—so you can focus on value rather than just volume.

Make smarter optimization decisions (value over volume): Real-time data on conversions and engagement allow you to tweak messaging, adjust targeting or shift budget mid-campaign, rather than waiting until after the campaign ends.

Gain a complete view of your customer journey: You can connect the listener experience (audio ad) to website actions (sessions, page-views) and physical conversions (in-store foot traffic) by using conversion tracking alongside traditional metrics.