AudioGo offers multiple audience targeting options to help you reach consumers with high purchase intent. Depending on your campaign goals, you can target audiences based on:
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Shopping behavior – Frequent shoppers, household big spenders, and consumers with high or established credit card spending.
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In-market audiences – People actively researching or planning to buy products or services in categories like retail, automotive, insurance, travel, and home improvement.
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Retail preferences – Shoppers who frequently visit or purchase from specific retailers, such as Walmart and other major stores.
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Household and income – Salary ranges, household spending patterns, and discretionary spending across categories like entertainment and dining.
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Lifestyle and interests – Shopping habits, dining preferences, diets, age groups, and other consumer behaviors.
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Decision makers – Reach household decision makers who are more likely to influence or complete purchases.
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Life events and renewals – Connect with audiences approaching important milestones, such as insurance policy renewals or other service expirations, when they're more likely to consider new options.
For the strongest purchase intent, combine In-Market audiences with behavioral segments such as Frequent Shoppers, Household Big Spenders, or High Credit Card Spenders, then layer demographic or geographic targeting to reach the customers most likely to buy.
