Dynamic Conversion Value
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Best for purchases or transactions with different amounts.
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Example: a customer buys a $30 item → the pixel records $30.
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Setup: append the pixel with
&conversionValue=${conversionValue}&conversionCurrency=EUR
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Requires a code snippet from your developer to pull the transaction amount.
Static Conversion Value
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Best for fixed-value or non-monetary actions (newsletter signups, app downloads, page visits).
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You assign the value based on how important the action is to your funnel.
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Example:
&conversionValue=10&conversionCurrency=USD
Every signup is worth $10.
