Gen Z is digital native: everything from browsing to streaming to decision-making is based on digital tools. Traditional advertising should be revamped for the new audio-centric world of Gen Z, so you can reach them during moments when they’re listening (vs. just scrolling visuals).
Here are some tips to targeting Gen Z with your audio ads:-
Connect with original content: Gen Z grew up online and are highly aware of advertising tactics. They find content with genuine language and honest value promotions more engaging than run of the mill advertising campaigns.
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Grab attention quickly: With high competition from social media, you need to hook them in the first ~10 seconds when doing audio ads using our tools for integrated soundscapes. Then you can build out your message.
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Use peer voices / micro-influencers: Young people trust peers more than celebrities. Featuring voices similar in age (current students, alumni) can help your message resonate.
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Tailor your message & target well: Personalization matters: Gen Z often “trains” algorithms by liking/commenting so they get relevant content. Use device targeting (mobile phones), behavior, zip code, interest categories.
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Involve family members: Parents still play a big role in college decisions. Marketing to both students and their families can boost effectiveness.
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Communicate value clearly: For college ads, Gen Z sees alternate paths (gig economy, start-ups, etc) and is wary of debt. Colleges need to clearly explain what the degree offers—not just “go to school,” but how it pays off.
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Appeal to purpose and big ideas: This generation cares about meaning, community, and. impact. So messaging that aligns education with broader goals (not just job training) connects better.
