1) Tracks conversions from audio campaigns
The AudioGo Pixel helps measure what people do after hearing or seeing your audio ads. When attribution is enabled and the pixel is placed on your site or app, it can connect those actions back to your campaign.
Supported conversion types
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Listen-through conversion (LTC): A user takes action after hearing the ad (no click needed)
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View-through conversion (VTC): A user takes action after seeing a Second Screen ad (no click needed)
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Click-through conversion (CTC): A user takes action after clicking a companion or Second Screen ad
2) Tracks specific types of actions
The AudioGo Pixel supports common action categories, which advertisers can rename if needed, including:
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Page visits: Home page, general page visits
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Lead capture: Newsletter signups, info requests, form submissions
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Commerce actions: Add to cart, checkout, payment page, purchases
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App actions: App downloads
Practical examples
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Purchases: Yes — typically place the pixel on the “Thank you” or order confirmation page
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Form fills / newsletter signups: Yes — best placed on the confirmation or success page
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Click-to-call or button clicks: Yes, if set up correctly (the pixel must fire when the button is clicked, not just when the page loads)
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App downloads: Yes
3) Measures conversions across devices
The AudioGo Pixel can report:
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Same-device conversions
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Cross-device conversions (some may show up later, up to 10 days after the action happens)
4) Flexible setup
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One-time setup at the advertiser level, reusable across campaigns
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Up to 8 actions per campaign
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Up to 14 total actions per advertiser
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Conversion windows:
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Listen-through: 14 days
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View-through: 14 days
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Click-through: 30 days
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5) Conversion value and ROAS (optional)
If you choose, you can pass in a conversion value and currency to calculate:
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Total conversion value
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Return on ad spend (ROAS)
