What will change for second-price auctions?

For dynamic auctions, users will now see intervals for both impressions and unique reach.

Campaign avails (impressions and reach) will continue to be shown as they are today, based on past data and including CPM (max CPM bid).
We will receive from IF both the median CPM and maximum CPM based on opportunities.
Using the median CPM, we will calculate the upper margin of the forecast interval:
Impressions = Budget / Median CPM

The resulting impressions will then be used to calculate the number of uniques using the same existing formula.

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