Campaign Optimization

The number of impressions and unique listeners you reach depend on the budget and targeting crite...

Campaigns can under perform or under deliver in case of a much too narrow targeting. A quick fix would be broadening the targeting

A successful audio campaign starts with understanding the balance between audience size and budge...

Creating an effective campaign in AudioGo isn’t just about setting targeting parameters, it’s abo...

Campaigns can underdeliver for a set of reasons including: narrow targeting, issues with payment or non-compliant ads

The destination URL is the complete web address of your landing page for listeners that click on your banners

Brand awareness refers to the strategy of using audio-based media to increa...

Brand reach refers to the total number of unique listeners exposed to your brand...

Website traffic refers to the strategy of using audio ads to drive listeners tow...

In-store traffic focuses on utilizing audio ads to encourage listeners to p...

An effective podcast advertising strategy isn’t just about which platforms run your ads, it’s abo...

Why Reporting Differences Can Happen Audio ads can be delivered...

Our system is designed to

Your dashboard already gives you core metrics like impressions, reach, frequency, completion rate...

Advertisin...

The Audience Guide will now display interval estimates for impressions, ...

No, there are no changes for first-price auctions. The system will continue to work as it does today...

For dynamic auctions, users will now see intervals for both impressions and unique reach.

Users will see a recommended CPM bidding range based on historical data: “Your bid should ...

The campaign-level calculated CPM will be used. This value does not include uplifts or margins, as i...

Frequency will also be displayed as an interval, using bo...

No. This change is purely visual and informational. It improves how forecasts are presented to custo...