Campaign Optimization

The number of impressions and unique listeners you reach depend on the budget and targeting criteria you set in your campaign. We do provide a forecast of your audience reach in the set up process of ...

Campaigns can under perform or under deliver in case of a much too narrow targeting. A quick fix would be broadening the targeting

A successful audio campaign starts with understanding the balance between audience size and budget, and how that balance supports your broader marketing goals. AudioGo’s Audience Guide provides ...

Creating an effective campaign in AudioGo isn’t just about setting targeting parameters, it’s about continuously aligning your audience reach with your strategic goals. The Audience Guide plays a key ...

Campaigns can underdeliver for a set of reasons including: narrow targeting, issues with payment or non-compliant ads

The destination URL is the complete web address of your landing page for listeners that click on your banners

Brand awareness refers to the strategy of using audio-based media to increase the recognition and familiarity of a brand among its target audience. This concept focuses on embedding the brand's name, ...

Brand reach refers to the total number of unique listeners exposed to your brand's message. The goal is to spread awareness of your brand to as wide and diverse an audience as possible, leveraging ...

Website traffic refers to the strategy of using audio ads to drive listeners towards a specific webpage or online platform associated with a brand, product, or service. This approach aims to convert ...

In-store traffic focuses on utilizing audio ads to encourage listeners to physically visit your retail location or event. This strategy aims to bridge the gap between the digital world of audio ...

An effective podcast advertising strategy isn’t just about which platforms run your ads, it’s about aligning with content that truly reflects your brand. Every new podcast episode on our platform is ...

Why Reporting Differences Can Happen Audio ads can be delivered in two main ways: client-side and server-side. The delivery method affects how tracking data is collected. Client-side delivery means ...

Our system is designed to optimize your campaign for success. However, if you feel your campaign isn’t meeting its goals, our support team is available to help you adjust targeting or refine your ...

Your dashboard already gives you core metrics like impressions, reach, frequency, completion rate, and clicks on companion banners, which are great for evaluating ad delivery and interest. To dig ...

Advertising your church begins with reaching people where they already listen. AudioGo makes it easy for churches to share their message with local listeners on streaming radio, faith-based podcasts, ...

The Audience Guide will now display interval estimates for impressions, unique reach, frequency, and CPM.

No, there are no changes for first-price auctions. The system will continue to work as it does today.

For dynamic auctions, users will now see intervals for both impressions and unique reach. Campaign avails (impressions and reach) will continue to be shown as they are today, based on past data and ...

Users will see a recommended CPM bidding range based on historical data: “Your bid should be between medianCPM + 5% and maxCPM for maximum delivery.”

The campaign-level calculated CPM will be used. This value does not include uplifts or margins, as it represents the CPM on which actual bidding will occur.

Frequency will also be displayed as an interval, using both the median CPM and max CPM. Delivery frequency will be displayed as impressions divided by unique estimates, rounded to one decimal point. ...

No. This change is purely visual and informational. It improves how forecasts are presented to customers but does not alter the logic, calculations, or outcomes of the existing forecasting system.