Your dashboard already gives you core metrics like impressions, reach, frequency, completion rate, and clicks on companion banners, which are great for evaluating ad delivery and interest.
To dig deeper into actual visitor action and conversions, consider adding the AudioGo Pixel. Here’s how this enhances your measurement:
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Tracks Conversions: The AudioGo Pixel is a snippet of HTML code you place on your website. It captures visits to your site that happen after a listener hears your audio ad—whether they clicked the companion banner or returned later.
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Connects Listener to Website Action: Since audio ads often happen when listeners aren’t looking at a screen, the Pixel helps link that listening moment to a later website visit, giving you insight into how many people
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Tracks Unique and Total Visits: The Pixel tracks both total visits and unique visits from your audio ad listeners, giving you a richer view of engagement beyond just clicks.
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Complements Dashboard Metrics: Use dashboard metrics (impressions, reach, completions, clicks) to evaluate media delivery and interest; then use the Pixel data to assess conversion and website-behavior outcomes.
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Helps Optimize Mid-Campaign: With conversion data from the Pixel, you can refine your creative, call-to-action, or landing page while the campaign is running rather than just after.
Tracks Across Devices & Time: Because listeners may hear your ad on one device and visit your site on another later, the Pixel helps capture those delayed or cross-device conversions which traditional click-tracking misses.
