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Getting started with AudioGo!
AudioGo is an audio advertising platform for small businesses and agencies that empowers promoting your product or service to music and podcast listeners
You can sign up by entering your name, email address and password, or you can use single sign-on through Google or Meta.
With AudioGo you can get started in minutes by signing up online. Creating an account is free, and campaign spend starts with low budgets.
Yes, as long as you use the same email address linked to your Meta or Google account.
To activate your account, we need to validate your email address. We do this by sending you a unique code which needs to be confirmed
For any reason you may want to contact us, please use the in-app chat or write us an email at hello@audiogo.com. Looking forward to hearing from...
If you happen to forget your password, simply click the Forgot password link on the Au...
No, unfortunately at this time, AudioGo does not allow users to change the email address associated with an account. We recommend creating a new account if you are looking to use a new email. ...
Currently AudioGo is available to businesses established within the US and Canada
For any reason you may want to cancel your AudioGo account, please reach to us at hello@audiogo.com and a representative will be happy to ...
Yes, you can! Check out the User Management section in our FAQs for more details.
Creating an audio ad is simpler than you might think. All you need is a short script—usually 15 to 30 seconds long—that introduces who you are, what you’re offering, and how listeners can take acti...
Once approved, campaigns typically start running within 24–48 hours. If you use our ad creation service, allow a bit more time for production.
Yes. AudioGo lets you advertise across music streaming, radio, and top podcasts. You can choose to run only audio ads, only podcast ads, or a mix depending on your goals.
We can help you with that! We have a network on thousands of national and local streaming stations. See her...
Yes, businesses can buy traditional AM/FM radio ads through local stations or national networks. However, this process usually involves higher costs, longer contracts, and less precise targeting. A...
Yes they will and more. See our list of publishers here.
Yes they will and more. See iHeartRadio advertising our
Audiomack does not currently offer a self-serve advertising platform for businesses. Instead, advertisers typically reach Audiomack’s audience through programmatic audio advertising networks and pl...
SoundCloud offers advertising through its own platform, but it typically requires larger budgets and direct sales agreements. For small and mid-sized businesses, the simplest way to reach
Spotify has its own ad platform (Spotify Ad Studio), but it often requires higher budgets and more setup than many small businesses prefer. A simpler option is using
In order to maintain the highest quality experience for our streaming listeners, we require all advertisers on AudioGo to strictly observe the following guidelines: General Content R...
Audio advertising is a marketing strategy that involves creating and distributing promotional audio co...
Audio advertising is highly effective because it reaches people in moments when they’re tuned in but not distracted by screens—like driving, working out, or cooking. Studies show digital audio ads ...
Direct response marketing is an advertising strategy designed to elicit an immediate actio...
Programmatic advertising is the automated buying and selling of digital ad spa...
Of course! We're always on the lookout for like-minded businesses and organizations to team up with! You can inquire with our Partnerships team
It depends on if our publishers will allow it. So we ask that all cannabis and CBD advertisers submit their ad, or ad script, by contactin...
We work with small businesses and agencies across automotive, financial services, health care, higher education, home services, HVAC, legal services, nonprofits, podcasters, real estate, staffing, ...
Straightforward billing and payment for your audio campaign
If you just want to see how much your campaigns spent last month, simply navigate to 'Billing details' from your user menu and locate the 'Last Month Spend' widget. For a full accounting of ...
The first payment threshold will start at $100. Once you make a successful payment at that threshold, it will automatically increase to $250. After a successful payment at that threshold, it will i...
You can pay for your ads with either a credit or debit card. We accept the following credit cards: Visa American Express Mastercard
The minimum spend requirement for an AudioGo campaign is $250 USD or $300 CAD. Like most other adtech platforms, you can also start, stop, and edit your campaigns as you wish.
AudioGo offers dynamic pricing with budgets starting from $250 /$300 CAD
AudioGo will charge your credit card each time you hit your billing threshold across all running campaigns and / or at the end of each month. The default threshold is $250 USD/$300 CAD
Yes. If you want to see your current account balance, just navigate to ‘Payment details’ from your user menu and locate the ‘Amount Owed’ widget. This will show you how much your campaigns consumed...
At this time, you can't add multiple credit cards to your AudioGo account. Though you are welcome to
No, you just need to enter your credit card once in the payment methods section of your AudioGo dashboard. And every cam...
Even if your campaign has ended, your account may still have a pending balance that will be charged at the end of the month. You can see your current pending balance in the ‘Amount Owned’ widget fr...
We do offer invoicing as a payment method but have a minimum spend requirement. To request more information on our invoicing solution, please
To change your payment method: Please log in to your AudioGo account. Navigate to the top right-hand corner of your screen and you'll find a dropdown menu where y...
Payment methods can be deleted when (cumulatively): There are no active or running campaigns There is no outstanding balance to be paid The last...
An advertising credit coupon can be easily redeemed within AudioGo by navigating to your billing details page
At this time, you can purchase AudioGo ads with US and Canadian dollars.
Here's how to download your AudioGo charges into a PDF
Agency Margin is a percentage-based markup that lets agencies apply their gross budget to AudioGo campaigns while retaining their margin above the base media costs. It's visible in advanced reporti...
Go to Agency Settings → Agency Margin, enter your markup percentage (e.g., 20%), and save. This will apply to all future campaigns. You can find '...
Only Agency Admin users can configure margin settings. Users with other roles (e.g., Full access, Edit, or View) cannot view or control the Agency Margin.
Yes. Even if a default margin is set in Agency Settings, you can override it at the campaign level when setting up a new campaign.
Margins can be set globally in Agency Settings or individually at the campaign level.
No. Once a campaign goes live, the margin is locked and cannot be modified.
Not at this time. The margin is applied at the agency level, but you can still adjust it on a per-campaign basis before launch.
Yes. Agencies and high-volume advertisers may qualify for invoicing. Contact our support team to discuss eligibility and setup.
Audience targeting with AudioGo
You can use audio messaging to promote in-store events by reaching nearby listeners and an immediate call to action to visit your store. With AudioGo's tools, you can target audiences by loc...
Gen Z is digital native: everything from browsing to streaming to decision-making is based on digital tools. Traditional advertising should be revamped for the new audio-centric wo...
Reach the audience of your choice on AudioGo by selecting any of the demographic or advanced targeting options below: gender; male or female age group; 18 to 24, ...
Yes. In addition to demographics and location, AudioGo offers interest and behavioral targeting to reach listeners most likely to engage with your business.
Our behavioral targeting feature - which is only available for streaming campaigns - is a catalog of listener segments that are organized around the following 350 interests and user statuses: <...
In partnership with Comscore, Predictive Audiences is an industry-first, cookie-free, privacy-friendly targeting solution with over 550 audience segments that span a user'...
Location-based marketing is a strategy that uses a consumer’s geographic location to deliver personalized and relevant advertising messages. This approach leverages data from GPS, Wi-Fi, Bluetooth,...
You can target the location of listeners on AudioGo by using any of the below options: DMA: Designated Market Area, is really just industry-speak for a media mark...
You can upload a list of postal codes separated by comma, semicolon, or new line
Uploading a list of zip codes to your campaign is as easy as copying a list of postal codes you have at hand using a very user friendly UI
For targeting Canadian zip codes, we only accept the first 3 digits. For example, if you were to enter T3R 001; T3R002; T3S 003; T3S004, our system will only recognize the regions correspondi...
Pick music that matches your brand, your message, and your audience with AudioGo. Ads that are personalized to your listeners’ music preferences are especially effective at driving up engagements.<...
AudioGo ads reach listeners across mobile phones, smart speakers, desktops, tablets, and connected cars—wherever people stream audio.
AudioGo works with Spanish language publishers including Entravision, allowing you to run Spanish audio ads to Spanish speaking listeners.
Ad Position Targeting allows advertisers to choose any combination of pre, mid, and/or post-roll inventory to determine their ad placements within podcasts. We strongly advise using ...
You can understand the preferences of your target audience by analyzing the distribution of ads on podcast shows. To make sure your ads run on shows that are appropriate for your brand, you can fur...
Yes, you can! To advertise on podcasts, it's just a matter of following these three simple steps:
Brand Suitability is a cutting-edge podcast contextual targeting capability, implemented in ...
AudioGo offers 14 segments for you to choose from based on your brand’s unique needs: Adult Sexual Explicit Content Alcohol Arms & Ammunition Crime &...
Depending on what you choose for each segment, the associated content is either included or excluded from the accessible inventory, as outlined below:
There are two different risk levels available for each problematic segment: Standard – Aligns with content that is appropriate for most audiences and avoids content that is suitabl...
Designated Market Areas (DMAs) are geographic regions in the United States defined by Nielsen that represent specific television and radio markets. There are 210 DMAs in total, each centered around...
Start creating audio campaigns in minutes by following a few simple steps
Ads running on AudioGo need to comply to our ad guidelines. Make sure your ad fits the requirements to ensure a smooth operation
Currently, our streaming publisher partners include Pandora, iHeartRadio, TuneIn, Sonos, SoundCloud, Cumulus, Cox Media Group, Univision, SBS, and Entravision
Currently, our Canadian publisher partners include TuneIn, Audiomack, Corus, Stingray Music, idobi, and Sonos Radio.
AudioGo accepts audio clips up to 30 seconds long in one of the supported formats (mp3, wav, aac, wma and ogg)
You are not able to select a single publisher at this time. But if you select music genre targeting, most of your impressions will appear on Pandora or SoundCloud, both of whom specialize in...
Set a budget for the entire duration of your campaign. The amount will be split across all days your ad will run through
Yes, the default budget is $1,000. Depending on your campaign and goal settings, it may increase, but you can re-adjust it manually.
Yes. You can choose either a daily budget or a total budget for your campaign. Once that limit is reached, your ads will stop running.
Specify when your campaign should automatically start and end
To define exactly the time of day and days of the week you want your ads to air, you need to enable hourly scheduling
Yes. You can select multiple cities, DMAs, or regions in one campaign. Many advertisers run the same message in different local markets.
Yes, AudioGo does accept political ads, but they are highly regulated and not all publishers allow them on their platforms. Political ads are not allowed to contain any hate speech or violence. If ...
To ensure the best listener experience, and that your message fits the podcast environment, AudioGo ads are subject to the specific guidelines listed below:
Yes, inside the Campaign Dashboard, you can see the Player Breakdown. It contains the distribution of ads played on top 10 platforms, such as iOS Applications, Pandora, Spotify, Third-party Android...
On the new campaign page, you’ll be able to notice some pre-filled values, such as the campaign name (based on advertiser selection & current date), start and end dates (immediate start & r...
Campaign Objectives and Recommended Strategies Based on your selected primary campaign objective, the platform automatically reco...
Through AudioGo's Campaign Goals, you can choose a primary campaign objective beyond traditional metrics, such as demographics or number of impressions, so the platform can recommend the most effec...
Retargeting listeners with display ads will showcase your image banners to listeners that have been previously exposed to your audio ad while browsing websites and apps at a later time
The conversion goal relates to the desired action that you want listeners to take after hearing your ad. This action could range from making a purchase, signing up for a ...
With Goal-Based Buying, you can plan and execute campaigns in a more intuitive and strategic manner. Directly aligning yo...
When switching goals, the targeting will reset, the start date will default to the current date, the duration will be set to two weeks, the default budget will be $1,000 and the newly chosen goal v...
Yes. You can override all campaign settings available in the user interface.
No, the goals are the same. However, due to the specifics of Podcasts, there are some minor differences in the Website Traffic and Conversions goals ( i.e. lack of a companion banner). In the case ...
Yes, you can use up to three audio creatives per campaign, to assess which one resonates better with your audience. Reduce ad fatigue and keep your listeners engaged by using multiple creatives tha...
No, currently we do not offer support for running different banners associated with each audio creative. You are limited to the default amount of companion banners that will run across all your ads...
No, you cannot mix different language ads in a single campaign; the language chosen for the first ad sets the language for the entire campaign.
Banners are included in the audio ads preview slider, however, unlike streaming campaigns, second-screen banners for podcast campaigns are not visible during audio ad playback.
The new dashboard offers an account-level overview of campaign performance and spending, showcasing top-performing inventory, under-pacing campaigns, and key metrics for the whole account or select...
If you have active campaigns, you’ll be directed here upon login. Otherwise, you’ll be guided to the 'Campaign Creation' page.
If no data is displayed, it could be due to one of the following reasons: The selected time interval (top-right corner) may not include active campaigns. Try adjusti...
Audience Guide is AudioGo's inventory forecasting tool which uses past info to predict available inventory for your campaigns
You can upload up to three banners to accompany your ad. We recommend making use of all three dimensions
You can select your campaign start and end dates when setting up your audio campaign. You can also
Optimize Audio Ads with Real-Time Reporting
Each user gets a personalized reporting dashboard that displays the following metrics in real-time: Campaign ...
Aside from the regular reports in your campaign dashboard, our advanced ‘Reporting’ tab has even more data for easy managing. There you'll find additional metrics and breakdowns of your campaign pe...
In order to create a scheduled report, please visit the 'Reporting' tab in the top navbar menu → click the green Create new report button.
Scheduled Report Options When creating a scheduled report, you can choose from the...
The CTR (click-through-rate) represents the percentage of listeners who clicked on a display banner. CTR is calculated by dividing the total number of clicks from your display banners by the total ...
Understanding Click Discrepancies It’s common to see differences between AudioGo reporting and third-party tools like Google Analytics (GA) due to how each platform defines ...
LTR (listen through rate) represents the share of audio ads that are played entirely out of all ads that started playing
Yes, you sure can! To download your AudioGo campaign reporting into a sleek PDF file, simply hit the Export Report link at the top right of the Campaign Report page. Now, with just...
To download reports data as CSV, simply click the download icon next to each report title on your reporting dashboard
We extended the lookback window to one year, enabling you to analyze historical campaign data up to one year old. This allows for a more comprehensive understanding of historical campaign performan...
For campaigns lasting longer than 100 days, reporting will be provided on a weekly basis.
Total clicks is an aggregate value of the number of clicks all your banner ads have cumulatively recorded as part of your campaign
In your Campaign Report page is a graphical view of your ad's impression distribution by publisher, show (podcast only) and player. That way you can see exactly where your...
Podcast shows not included in the top 10 are grouped under the 'Others' category. Should you want to see more shows, click the download icon next to the graph title to export the top 100 shows in C...
It displays your campaign’s distribution of ad plays across the top 10 podcast shows.
‘Unknown’ is the category that encompasses all the shows for which publishers haven't offered transparency. As more publishers enable show transparency, our reporting becomes more precise.
In Advanced reporting you can generate a report and add the new Ad dimension as a split to your report. Simply navigate to the 'Reporting' section and create a new report as usual....
This section provides detailed breakdowns for various dimensions like Ads, Age, Gender, Location (States, Regions, Cities, etc.), Devices, Inventory, Players, Audiences, Shows (for podcasts), and P...
The data displayed in the Insights breakdown can go back nine months, while the downloaded CSVs can keep the data for three years.
For streaming and podcast campaigns, the dedicated dimensions include: Behavioral (Streaming) Show Name (Podcast)
Be sure to check the campaign period and select your report data interval to be the included in the campaign run interval.
The genre and behavioral targeting breakdowns are only available for campaigns that have used this targeting type on campaign setup. If a campaign was setup without that specific targeting, your re...
Unfortunately for some users we can’t identify the exact corresponding zip code. In this case, all add deliveries will be grouped under an 'Unknown' label.
Because we host a number of different music streaming and digital radio publishers, for your convenience, we only dis...
Because we host a number of different podcast publishers, for your convenience, we only display your campaign's top 8...
Don't have an audio ad? We can create one for you
AudioGo Creative Tools & Services Ad Creative Suite Access to AudioGo's built-in
Here are key reasons why you should consider using synthetic voice for your ads via AudioGo. <...
You can browse examples of our best ads by visiting our Ad Inspiration Board. We recommend the following best practices for c...
Book advertisements are great candidates for Synthetic Voice. Capture the title, author, and main plot lines of yo...
AudioGo gives you the option to request the creation of professional quality audio ads at very affordable rates
Audio ads you request from AudioGo are produced within a maximum of two business days. We also notify you in-app and via email when your ad is ready to be reviewed
Your ad preview can be shared with collaborators by clicking the "Share Preview Link" from the Preview Ad window
If you're unhappy with the audio ad we created for you, you can request a revision by submitting a form in the original email you received with the ad.
Of course! But at this time we don't offer writing services for our advertisers. We're still more than happy to offer edits and suggestions if needed.
You sure can! We just ask that you provide a license or some form of written consent from the rights holder beforehand.
AudioGo Synthetic Voice is a free-of-charge creative production self-service that leverages the latest text-to-speech technology to effortlessly generate audio creatives in seconds, complementing e...
When it comes to creating an ad inside your new campaign, click on the Request creative button, and choose Synthetic Voice in the contextual-side panel. You can then input you...
Yes, you can request multiple ads and they will be inserted in the campaign.
As a catalyst for efficiency and innovation, Synthetic Voice facilitates seamless entry into the audio space an...
No, due to legal considerations, your own background tracks cannot be uploaded.
Currently, English and Spanish are the only supported languages, with 14 voice types available in English and 3 in Spanish. Using a promotional style, these voices are energetic, enthusiastic, and ...
The following 38 background tracks are currently available: (Classical) Lucky Pets (Classical) Figure It Out (Classical) Pizzi Caper <...
Use quotation marks (" ") around the words or phrases you want to emphasize. This helps guide the Synthetic Voice in shaping the emphasis of your sentence. E.g.: Are "you ready" to tak...
Enclose the correct syllable in quotation marks to guide the Synthetic Voice in emphasizing it. E.g.: “pro”duce.
To mimic natural pauses, use commas(,), periods(.), or ellipses ─ sets of three periods ( . . . ): Commas create subtle pauses, enhancing predictability.
Add an ellipse (...) or a combination of punctuation marks (".,.,.,.") at the end of a sentence. After the period at the end of the sentence, press return or enter a few times to increase the pause...
Spell acronyms phonetically for word-like pronunciation. E.g.: ASAP → eigh-sap For individual letters, use spaces. If you want an acronym pronounced by...
Numbers are read based on context, however, you can clarify the type of number, such as reference, dollar amount, year, or phone number, by appropriate formatting: Referenc...
No, due to legal considerations, ads cannot be downloaded.
A streaming campaign allows you to select a background track in addition to the voiceover as opposed to a podcast campaign, which only supports voiceovers.
The maximum script size is 75 words or the equivalent of 30 seconds of generated audio. If exceeded, a pop-up error message will indicate to adjust the script size.
Should the generated audio be larger than 30 seconds, switch to a faster voice type or reduce the script size.
Yes, a default name will be set at upload or approval, but you always have the option to rename it afterwards.
Yes. You can upload a ready-to-go audio file that meets our ad specs, or request a professionally produced ad through AudioGo.
Though we do support Spanish ads, we don't offer translation services at this time. So if you do want a Spanish-language ad created, we just ask that you please submit in Spanish your...
Audio campaign management - AudioGo
Like most adtech platforms, you too have the ability to edit campaigns at any time along the way with AudioGo. Just find the ad campaign you wish to edit and click Edit Campaign. Y...
If you wish to stop or pause a live ad campaign, simply: Visit your dashboard, or click My dashboard In the left side of that view, you'll...
Campaign budget is distributed evenly across the campaign duration
No. Campaigns only run for the dates and budgets you select. You can easily duplicate and restart campaigns if you’d like to run them again.
Frequency capping is a setting that limits how many times the same person hears your ad within a given time period. For example, you might cap your audio ad at 3 plays per listener per day. This he...
Display banners appear alongside your audio ads on supported apps and devices, reinforcing your message visually while the listener hears your ad.
User management - AudioGo
Account owners can assign multiple users with any of the following three permissions: full-access, edit or view. Permission-type determines the level of access to an account's ...
To start adding users to your AudioGo account, click your username in the top-right corner of
To edit user permissions, visit the User Management screen from your dashboard's username menu → click on the three dots button next to the user whose access you...
You can remove the access rights of any user from your AudioGo account ONLY if you are the account owner or a full access member. To do so, visit the User Management screen from your dashboa...
Unfortunately, you can NOT invite an email address to access multiple AudioGo accounts at this moment. Instead, we suggest you create different email aliases for that one user.
Learn if account administrators can reset user passwords on AudioGo.
The account contact email is the address we send all our notifications to. Team members won’t receive any of the notifications that are sent to an account contact. By default, the account contact e...
Conversion tracking with AudioGo Pixel
Discover what constitutes a conversion in the realm of audio advertising.
A conversion value is the number you assign to a conversion action. This allows you to measure not just how many conversions happen, but how much they’re worth. Fo...
Dynamic Conversion Value Best for purchases or transactions with different amounts. Example: a customer buys a $30 item → the pi...
The AudioGo Pixel is a snippet of HTML code that's added to your website to track and measure conversions after someone listens to your audio ad.
A tracking pixel is a URL used to track ad impressions. Tracking pixels enable you to collect information about user behavior, which helps you to make informed decisions and improve your online and...
This version of the AudioGo Pixel specifically tracks total and unique visits to a website or webpage after a person listens to an audio ad (conversion), whether that is by clicking the companion b...
Agency customers will be able to manage pixels via the advertiser screen. Advertisers will have a settings panel to edit details and manage...
Only users with Edit, Full, or Agency Admin permissions can create or update pixels and advertiser settings.
We recommend adding the pixel to the website or webpage that you are promoting in your audio ad campaign. This can be a home page or a specific landing page that you would like the listeners of you...
A maximum of 5 pixels can be assigned per campaign.
You can enable the AudioGo Pixel without including Display Retargeting by selecting the 'Conversion Tracking' option at the bottom of your campaign setup page. Click the Generate b...
Yes, you can associate or remove pixels from a campaign at any time. Removing a pixel only removes the association, not the pixel itself.
How do I install the AudioGo Pixel on my website? The
Currently you can track total conversions or website/webpage visits, which may include the same person clicking on multiple pages on your website or webpage. As well as Unique Conversions which wou...
Existing pixels will no longer be supported. They will continue to record data for any active campaigns, but for new campaigns, you’ll need to replace them with the new advertiser-level pixels.
To check if the AudioGo Pixel was installed correctly and is working properly, here’s what you'll need to do: 1. Open the developer tools on your web browser (Ctrl+Shift+I o...
You can only delete pixels not associated with any campaigns.
This feature is available for Agency accounts only. To request an agency account please email hello@audiogo.com.
Once you get your third-party impression tracking URLs from the tracking vendor of your choice, you can simply add it to your ad. You can include multiple URLs for the same ad, separated by a line—...
For server-side reporting, the publisher player requests an audio stream from the AdsWizz streaming server. The server sends audio content with inserted ads to the player and then sends an impressi...
AdsWizz macros in a URL are placeholders that AudioGo replaces with specific parameter values from an ad request to dynamically assign values before calling the URL. Here are the macros used for im...
To use the pixel on a Shopify site please do the following:
You can add the AudioGo pixel to your Wix website by following the steps below: Get your AudioGo pixel code from the campaign window by pushing the Copy code
If you want to fire the pixel only on a conversion or confirmation page, follow the steps below: Repeat Steps 1–5
If you use Google Tag Manager (GTM) to manage your website tags, you can easily install the AudioGo Pixel without modifying your website code directly. Here’s a step-by-step guide ...
AudioPixel per Advertiser is a new approach that allows advertisers to manage their conversion tracking pixels at the advertiser level rather than the campaign level. Instead of requiring a unique ...
Every pixel generated in AudioGo can be enhanced with: conversionValue → the value of the action. conversionCurrency
ROAS = 100 × (Total Conversion Value ÷ Total Spend – 1) If you spent $1,000 and generated $1,500 in conversion value: ROAS = 100 × (1500 ÷ 1...
You can generate up to 12 pixels per campaign to measure different user actions: Home Page Visit – tracks the number of times listeners land on yo...
Listeners don’t always convert on the same device where they heard your ad. AudioGo pixels capture both: Same-Device Conversions → the ad and conversion happen on the ...
Track and value conversions across devices: With tools like the AudioGo Pixel,...
A User-Agent is a type of technical information that tells a website or ad system what kind of device or app someone is using like an iPhone, Android phone, or smart speaker. People often us...
One dashboard to power them all
Yes, we've introduced a new toggle to identify agency customers during the signup process. This toggle automatically enables agency-level features and sets your IAB category for advertising. ...
Please contact us via email or live chat to request a manual activation and we would be happy to get you upgraded.
Yes, you can invite a new user and assign one of the following permissions: ‘Agency Owner’ – if you want the new user to manage all advertisers; ‘View’/‘Edi...
Yes. Agencies are welcome to create and manage multiple advertiser accounts through AudioGo, making it easy to run campaigns on behalf of clients. See
Once you’ve upgraded to an agency account, you’ll see a new ‘Advertisers’ link in the top-left menu, next to ‘Reporting.’ In the ‘Advertisers’ management page, click the Add new advertiser<...
Yes, with the user management feature you can invite advertisers to view, edit, or have full access over their account. To ...
Create a new campaign like you normally do, by going to My dashboard and clicking on the Create new campaign button. In the campaign details, you can now select th...
In your dashboard you can filter the campaigns for a specific advertiser by using the new Advertiser dropdown list, next to the Filter by date option. You can see ...
In the ‘Reporting’ page, click the Create new report button and select the specific advertiser from the new For Which Advertiser dropdown list. Should you want to ...
Yes. You can filter by the advertiser name.
Yes, you can define different payment cards for advertisers. Should you want advertisers to manage their payment options, you need to invite them to co-own their AudioGo accounts by assigning them ...
Run ads on top podcast shows with AudioGo
AudioGo has partnered with the top podcast publishers in the US and Canada, including SiriusXM Podcast Network, Stitcher, Team Coco, NBC, OWN, Freakonomics, Barstool Sports, PodcastOne, Dai...
Yes! Most of the shows in our network are available on the Apple Podcast player, meaning your podcast ad can and most likely will run on the Apple Podcast player. You can view the break down of imp...
Podcast sponsorship costs usually depend on audience size, show popularity, and ad placement. Most podcasts charge advertisers using CPM (cost per thousand listeners). On average, sponsors pay arou...
Dynamic pricing is AudioGo’s adaptive bid-based pricing model
Dynamic Pricing is AudioGo’s new adaptive bid-based pricing model that optimizes ad spend, securing the most relevant audie...
Dynamic Pricing ensures that your campaign budget is used as efficiently as possible, delivering superior outcomes with no additional spend.
Advertisers who tested Dynamic Pricing during beta reported a 20-25% increase in targeted audience impressions for the same...
With Dynamic Pricing, forecasting provides an estimate of the potential audience reach, impressions, and outcomes based on your campaign settings. The system uses historical data, audience behavior...
Yes, Dynamic Pricing is now available across all streaming and podcast advertising campaigns on AudioGo created after January 29, 2025.
No, the maximum CPM is pre-set by AudioGo’s campaign builder, however, the effective CPM is visible for each campaign in My Dashboard.
AudioGo uses sophisticated audience targeting capabilities combined with dynamic bid optimization to ensure your ads are delivered to the most relevant audience based on your campaign objectives an...
API-based reporting refers to the process of retrieving, analyzing, and presenting data using an Application Programming Interface (API)
An API (Application Programming Interface) is a set of rules and protocols that allows different software applications to communicate and exchange data with each other.
API-based reporting refers to the process of retrieving, analyzing, and presenting data using an Application Programming Interface (API) rather than manual downloads or traditional file-based metho...
Currently, this functionality is not supported.
Before you can make any API calls, you need an authentication key. If you are an agency customer, please reach out to AudioGo Support to reques...
Include your API key in the header of your requests using the following format:
If your key is lost, you must request a new one from AudioGo Support.
Use an exponential backoff strategy by doubling the wait time between retries. For example, retry after 2 minutes, then 4 minutes, then 8 minutes, etc., to allow the API to process your requests ef...
All time values are treated as UTC, regardless of your agency's local time zone. Make sure to convert time values to and from UTC when using the API.
https://api.adswizz.com/domain
Yes. The following limits apply to the free plan: Steady-state rate: 1 request per second (average over time). Burst rate: Up to...
Synchronous reports: Up to 3 splitters/dimensions. Asynchronous reports: Up to 5 splitters/dimensions.
The maximum reporting interval depends on the number of splitters: 1 to 3 splitters: Last 15 months of data. 4 to...
Dimensions are attributes or categorical data points used to describe the report context—e.g., geoCity (listener’s city), or
To obtain a list of all available options for your reports, you must make separate requests to the Dimensions and Metrics endpoints.
This guide explains how to automate delivery of AudioGo performance results via email so Bionic can ingest them for marketing performance monitoring. Overview ...
Building a report involves several steps:
AudioGo enables agencies to: Access public domain reporting endpoints. List dimensions & metrics via respective endpoints. &nbs...
Campaign Optimization with AudioGo
Your dashboard already gives you core metrics like impressions, reach, frequency, completion rate, and clicks on companion banners, which are great for evaluating ad delivery and interest. T...
Campaigns can underdeliver for a set of reasons including: narrow targeting, issues with payment or non-compliant ads
Campaigns can under perform or under deliver in case of a much too narrow targeting. A quick fix would be broadening the targeting
Our system is designed to optimize your campaign for success. However, if you feel your campaign isn’t mee...
A successful audio campaign starts with understanding the balance between audience size and budget, and how that balance supports your broader marketing goals. AudioGo’s
Creating an effective campaign in AudioGo isn’t just about setting targeting parameters, it’s about continuously aligning your audience reach with your strategic goals. The
The number of impressions and unique listeners you reach depend on the budget and targeting criteria you set in your campaign. We do provide a forecast of your audience reach in the set up proce...
Brand awareness refers to the strategy of using audio-based media to increase the recognition and familiarity of a brand among its target audience. This concept focuses on emb...
Brand reach refers to the total number of unique listeners exposed to your brand's message. The goal is to spread awareness of your brand to as wide and diverse an audience as poss...
Website traffic refers to the strategy of using audio ads to drive listeners towards a specific webpage or online platform associated with a brand, product, or service. This approa...
In-store traffic focuses on utilizing audio ads to encourage listeners to physically visit your retail location or event. This strategy aims to bridge the gap between the digi...
An effective podcast advertising strategy isn’t just about which platforms run your ads, it’s about aligning with content that truly reflects your brand. Every new podcast episode on our platform i...
Why Reporting Differences Can Happen Audio ads can be delivered in two main ways: client-side and server-side. The delivery method affects how tracking data is col...
Advertising your church begins with reaching people where they already listen.
The destination URL is the complete web address of your landing page for listeners that click on your banners
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