What is frequency capping?

Frequency capping is a setting that limits how many times the same person hears your ad within a given time period. For example, you might cap your audio ad at 3 plays per listener per day. This helps prevent overexposure, keeps your message fresh, and ensures your budget reaches more unique listeners instead of repeating to the same audience too often. Platforms like AudioGO let you set frequency caps so you can balance impact with efficiency.