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Case Study: How Streaming Audio Ads Can Multiply Your Multichannel Marketing

Case Study: Amplifying Your Facebook Marketing with Streaming Audio Ads

We love telling this story for a couple of reasons. The most obvious, of course, is that it’s about an advertiser who found a lot of success using AudioGO. Though the part that's way more interesting ...

Eric Loughridge
Podcasting 101: Intro to Student Marketing

Podcasting 101: Intro to Student Marketing

Have you ever thought about making a podcast for your college? What if we told you it’s easy AND it's a great way to increase enrollment?

Eric Loughridge
Case Study: Pivoting from Radio to Digital Audio Advertising

Case Study: Radio Advertising vs. Digital Audio Advertising

Awareness is always the start to any customer's journey. It's the stage when they get to learn about your business/organization/cause/event/etc. for the very first time. While you, on the other hand, ...

Eric Loughridge
Display Retargeting Webinar: Hear it, See it, Click it

Display Retargeting Demo: Hear it, See it, Click it

Sit back and enjoy this short, 20-minute demo of the latest addition to the AudioGO platform: display retargeting!

Eric Loughridge

Display Retargeting Comes to AudioGO

Sight and sound is a potent combo for creating connections with your listeners. And today, we're thrilled to bring the power of display ads to the AudioGO platform by letting our audio advertisers ...

Cristi Gheorghe
4 Audio Advertising Trends You Can't Ignore in 2021

4 Audio Advertising Trends You Can't Ignore in 2021

2020 was certainly a year of challenges, but in the world of audio advertising, it was a year filled with opportunity. From contractors to colleges, to hospitals and recruiters, we've seen all sorts ...

Eric Loughridge
Webinar: Holiday Marketing, Behavioral Targeting, Better Reporting, and more!

Holiday Marketing, Behavioral Targeting, Better Reporting, and more!

As many of you know, we recently rolled out a bunch of new features to AudioGO. But what you might not know is how important they could be for your digital ad strategy this Holiday Season. So to help ...

Eric Loughridge
ANNOUNCING: AudioGO is the 2020 winner of ExchangeWire's Grand Prix Award!

AudioGO Wins The Wires Grand Prix and Best New Product for 2020!

AudioGO Recognized for Making Audio Ad Buying Accessible to All Each year, ExchangeWire puts on The Wires Global Awards to recognize leaders in adtech (advertising technology) and martech (marketing ...

Eric Loughridge
Use Canva with AudioGO!

Design Banners on the GO with Canva

Who says you have to be a designer to create beautiful banners for your ad campaigns? Because thanks to our new integration with Canva - a leading online graphic design platform - anyone can now ...

Cristi Gheorghe

Reach your Precise Audience with AudioGO's New Behavioral Targeting

Just like you're used to targeting music or podcast, you now have the option to choose what kind of listeners will be hearing your message. Whether you're looking to target parents, business owners, ...

Cristi Gheorghe
From Streaming Ads to Tracking Sales with Fraction and AudioGO

From Streaming Ads to Tracking Sales with Fraction and AudioGO

AudioGO and Fraction allow businesses to distribute digital offers via streaming audio ads, as well as providing attribution and tracking for in-store and online sales. Utilizing these two products ...

Eric Loughridge
Simplecast Webinar: Cross-Show Promotion for Podcasters + AudioGO

Simplecast Webinar: Cross-Show Promotion for Podcasters on AudioGO

One of the best ways to grow a podcast audience is through cross-show promotion - where you advertise your podcast on another podcast. It's a tactic we've seen deliver results time and time again for ...

Eric Loughridge

AudioGO is BBB Accredited

"Truth in advertising and integrity in business." That's who we are, what we stand by, and why we're honored to take this pledge as a newly accredited BBB member! Joining the ranks of a proud bunch ...

Eric Loughridge
The Trinity to Effective Church Marketing

The Trinity to Effective Church Marketing

Marketing often sounds like a dirty word for most churches. Though if you ask any of the growing number of pastors and priests we’ve been talking to lately, they’ll be among the first to tell you ...

Eric Loughridge
AudioGO Emerges from Public Beta

AudioGO Emerges from Public Beta with New Features Designed for Easy Audio Ad Buying

San Mateo, CA, (August 19, 2020) — Today, AudioGO, the self-serve audio ad buying service from SiriusXM-owned AdsWizz, announced that it is emerging from public beta with several new features ...

Kate Gerwe
Image of a man working with headphones depicting advertiser previewing own ad

Preview Your Audio Ad Experience

It's true. We all want to be on TV. Or heard on the Radio. Or, seen on the Internet. And the good news is that you can now. Because with audio ads, it's actually easier than ever to get yourself ...

Cristi Gheorghe
Image showing someone sketching a flow on paper suggesting drafting a project

Saving Campaigns as Drafts - A Small Step Towards a Great Outcome

Here at AudioGO, we are firm believers that anyone should be able to create an effective ad campaign in a few minutes. Being marketers ourselves, though, we also know perfection can't be rushed. ...

Cristi Gheorghe
Audio Ads: From Creation to Distribution

BunnyStudio Webinar: Audio Ads, from Creation to Distribution

Our mission here at AudioGO has always been about making audio advertising something simple and affordable for all small businesses.

Eric Loughridge
AudioGO_Ad_Guidelines_for_Podcasters

Ad Guidelines for Podcasters

If you’re looking for more fans of your podcast, then look no further than AudioGO. Because with features like our ‘talk’ genre targeting, we can help introduce your show to the millions of talk ...

Eric Loughridge

How an Agency's Makeover of Paul Mitchell Schools Grew ROI 775%

Now that the country is cautiously and increasingly opening for business, we know a lot of you are doing everything you can to get more customers and clients back in through the door again.

Eric Loughridge

IFA Webinar: Digital Audio Advertising for Franchises

We recently sat down with our friends at the IFA as part of their WednesdayWise Webinar series to talk digital audio advertising with their franchise members.

Eric Loughridge

We Stand for Small

When small businesses thrive, we all do. That’s why AudioGO is proud to join American Express, Pandora, and over 40 leading companies in the Stand for Small coalition - a dedicated hub of meaningful ...

Eric Loughridge
digital agency audio advertising guidebook

An Agency's Guide to Audio Advertising

Listen to this. According to a recent Nielsen survey, the average American streams roughly 4.5 hours of audio content each and every day. Not to mention, 77% of them are using free, ad-supported apps ...

Eric Loughridge
Pinpoint on local area depicting ZIP targeting as precise location

Reach Your Local Audience with Zip Code Targeting

Whether you're a business providing services to your local community or you simply want to hyper-personalize your message according to the geography your listeners belong to, now you can address ...

Cristi Gheorghe
marketer analyzing results of digital audio campaign

Measuring Results from Digital Audio Advertising

Radio has been around for decades, but the audience for digital audio has been growing rapidly over the past 10 years - to the point where it has even surpassed traditional radio for the first time ...

Adriel Michaud
Image depicting a dart pointing at target to depict city level targeting precision in audio campaigns

Define Your Precise Audience with City-Level Targeting

Targeting the location of listeners is an essential tool for reaching the right people who are interested in the product or service you provide.

Cristi Gheorghe
Image of two twin brothers depicting the duplicate campaign feature in AudioGO

Duplicate Your Campaigns and Replicate Your Success on AudioGO

Great performing campaigns have a well-deserved place in all of our hearts. And starting today, they've also found a spot in AudioGO’s dashboard with our ‘Duplicate Campaign’ feature.

Cristi Gheorghe
Image of a man with earphones that is creating an audio campaign

How to Make the Best Audio Ad Campaign

In a recent blog post, we talked all about making the best audio ad script. Now, we’d like to discuss what comes next: how to make the best audio ad campaign.

Eric Loughridge
Image of marketers over desk with reports and devices showing campaign dashboards

Gain Deeper Insights with AudioGO's New Campaign Dashboard

Data sits at the core of optimization: improving a landing page's click-through-rate (CTR), increasing your ads' return-on-investment (ROI), or simply running your business needs data points. We ...

Cristi Gheorghe
Tabletop image of electronic devices, pen and notes depicting setup for writing an audio script

How to Write the Best Audio Ad Script

One thing customers love most about AudioGO is our ability to create a custom audio ad in less than 24 hours.

Eric Loughridge
Image with hispanic girl listening to audio content on the go with smartphone and headset

Reach more Spanish Speaking Listeners with Entravision's AudioEngage

We know more and more people in this country are streaming audio now than ever before. But, what you might not know is that a large number of them are listening in Spanish.

Eric Loughridge
Mosaic image of various people with colorful backgrounds

2020: The Year Audio Advertising Goes Mainstream

Audio's been making a lot of noise these past couple of years. 

Eric Loughridge
Image of girl sitting relaxed on a chair while working on computer

Make Your Audio Ad Clickable with New Companion Banner Formats

You've asked, we listened. We're excited to share that we've added a few new display ad formats you can upload to your audio campaign, providing more chances for your listener to "click on your ad."

Cristi Gheorghe
Image of a girl stretching depicting flexibility and agility

Making Payments More Flexible for Audio Ads

How much does an audio ad cost? How much should I spend? How often do I get billed? You decide! With our latest addition to the billing settings in AudioGO, you can now customize your billing ...

Cristi Gheorghe
insider-customers-listening

Your Customers are Listening

Why Audio is the Next Frontier of Advertising for Small Businesses

Kate Gerwe
audience-guide-feature-release

Build a Better Campaign with AudioGo’s New Audience Guide Feature

The team at AudioGO has been working hard to provide you with even more clarity when it comes to finding the ideal audience for your audio ads, and today, we’re excited to announce the launch of our ...

Cristi Gheorghe
team-pic

Welcome to AudioGO!

Hi everyone and welcome! We here at AudioGO are so excited to be officially up and running. After working in private beta over the past several months, AudioGO is now available for small businesses ...

Justin Ohanessian