The Challenge For the last 20 years, Hairshaper salon has served the San Francisco community helping young professionals look their best! Before the pandemic in early 2020, the salon was averaging ...
For local nonprofits to blue-chip brands alike, it’s more important than ever to take action and support social justice. But when you’re trying to spread the word about social issues or charitable ...
The Challenge In 2020, due to the pandemic, Sender One Climbing had to make the difficult decision to furlough the majority of their staff. When the California economy started to open back up, Sender ...
The Situation For all types of advertising, it is important to know your investment is worthwhile. Whether this comes in the form of customers mentioning the ad, insights from analytics, or increased ...
As podcasting listening booms, more advertisers than ever want in. Across industries, brands are waking up to podcasting’s ability to reach new customers and generate leads.
For months, healthcare providers and public health officials have encouraged Americans to get the COVID-19 vaccine, and nearly half of Americans have gotten “the jab.” But there is still work to be ...
People often ask us, “What exactly is a podcast?” They aren’t sure if it is radio or streaming, or even how to find one. Podcasting is an emerging media, and we understand it can be confusing. Our ...
Humans are emotional beings. And when it comes to making decisions, most experts - and even personal experience - will tell you that we lead with our hearts over our heads. Despite how rational you ...
Display retargeting is a tool that takes the banner ads from your AudioGO campaigns and displays them on websites your listeners visit after they've heard your audio ad.
Ranked the #1 destination for Latino listeners, we’re proud to introduce one of the most iconic brands of Spanish-language entertainment to the AudioGO platform: Univision!
We're actually no strangers to working with event promoters. Truth be told, they were among our biggest and best customers before this whole pandemic began. And appropriately so, considering how ...
When the pandemic struck, car shoppers could no longer visit dealership showrooms. Granted the traditional, in-person car buying experience was already in decline, what we still saw last year was ...
Think about all the times you’re driving, or when you’re exercising, cooking, or cleaning the house. Think about all those moments in the day when screens are off and your favorite music or podcast ...
Millennials may have been at prime ages to adopt the internet, but Gen Z takes the term digital natives to a whole other level. Born between 1997 and 2015, they're the first generation of Americans ...
Imagine you just bought a new house. Now ask yourself this, would you rather hear an ad for a chicken sandwich or would rather hear an ad about lowering your monthly home insurance payments by 20%?
Don't take our word for it, here's what one of our agency advertisers - Gary of Brazzell Marketing - had to say about AudioGO in a recent G2 review.
Digital audio advertising is one of the most effective ways to generate new leads, especially now that the whole country is streaming more music, news, and podcasts than ever before.
In previous posts, we touched on a number of key steps for creating effective digital audio ad campaigns; like making a clear call to action, using the right tone, and utilizing powerful features ...
Editor's Notes 2020 may have been a year to forget. But for us in Digital Audio, we’ll remember this past year as the first time we beat out both radio for listening1 and social, video, and gaming as ...
We love telling this story for a couple of reasons. The most obvious, of course, is that it’s about an advertiser who found a lot of success using AudioGO. Though the part that's way more interesting ...
Have you ever thought about making a podcast for your college? What if we told you it’s easy AND it's a great way to increase enrollment?
Awareness is always the start to any customer's journey. It's the stage when they get to learn about your business/organization/cause/event/etc. for the very first time. While you, on the other hand, ...
Sit back and enjoy this short, 20-minute demo of the latest addition to the AudioGO platform: display retargeting!
Sight and sound is a potent combo for creating connections with your listeners. And today, we're thrilled to bring the power of display ads to the AudioGO platform by letting our audio advertisers ...
2020 was certainly a year of challenges, but in the world of audio advertising, it was a year filled with opportunity. From contractors to colleges, to hospitals and recruiters, we've seen all sorts ...
As many of you know, we recently rolled out a bunch of new features to AudioGO. But what you might not know is how important they could be for your digital ad strategy this Holiday Season. So to help ...
AudioGO Recognized for Making Audio Ad Buying Accessible to All Each year, ExchangeWire puts on The Wires Global Awards to recognize leaders in adtech (advertising technology) and martech (marketing ...
Who says you have to be a designer to create beautiful banners for your ad campaigns? Because thanks to our new integration with Canva - a leading online graphic design platform - anyone can now ...
Just like you're used to targeting music or podcast, you now have the option to choose what kind of listeners will be hearing your message. Whether you're looking to target parents, business owners, ...
AudioGO and Fraction allow businesses to distribute digital offers via streaming audio ads, as well as providing attribution and tracking for in-store and online sales. Utilizing these two products ...
One of the best ways to grow a podcast audience is through cross-show promotion - where you advertise your podcast on another podcast. It's a tactic we've seen deliver results time and time again for ...
"Truth in advertising and integrity in business." That's who we are, what we stand by, and why we're honored to take this pledge as a newly accredited BBB member! Joining the ranks of a proud bunch ...
Marketing often sounds like a dirty word for most churches. Though if you ask any of the growing number of pastors and priests we’ve been talking to lately, they’ll be among the first to tell you ...
San Mateo, CA, (August 19, 2020) — Today, AudioGO, the self-serve audio ad buying service from SiriusXM-owned AdsWizz, announced that it is emerging from public beta with several new features ...
It's true. We all want to be on TV. Or heard on the Radio. Or, seen on the Internet. And the good news is that you can now. Because with audio ads, it's actually easier than ever to get yourself ...
Here at AudioGO, we are firm believers that anyone should be able to create an effective ad campaign in a few minutes. Being marketers ourselves, though, we also know perfection can't be rushed. ...
Our mission here at AudioGO has always been about making audio advertising something simple and affordable for all small businesses.
If you’re looking for more fans of your podcast, then look no further than AudioGO. Because with features like our ‘podcast’ genre targeting, we can help introduce your show to the millions of talk ...
Now that the country is cautiously and increasingly opening for business, we know a lot of you are doing everything you can to get more customers and clients back in through the door again.
We recently sat down with our friends at the IFA as part of their WednesdayWise Webinar series to talk digital audio advertising with their franchise members.
When small businesses thrive, we all do. That’s why AudioGO is proud to join American Express, Pandora, and over 40 leading companies in the Stand for Small coalition - a dedicated hub of meaningful ...
Listen to this. According to a recent Nielsen survey, the average American streams roughly 4.5 hours of audio content each and every day. Not to mention, 77% of them are using free, ad-supported apps ...
Whether you're a business providing services to your local community or you simply want to hyper-personalize your message according to the geography your listeners belong to, now you can address ...
Radio has been around for decades, but the audience for digital audio has been growing rapidly over the past 10 years - to the point where it has even surpassed traditional radio for the first time ...
Targeting the location of listeners is an essential tool for reaching the right people who are interested in the product or service you provide.
Great performing campaigns have a well-deserved place in all of our hearts. And starting today, they've also found a spot in AudioGO’s dashboard with our ‘Duplicate Campaign’ feature.
In a recent blog post, we talked all about making the best audio ad script. Now, we’d like to discuss what comes next: how to make the best audio ad campaign.
Data sits at the core of optimization: improving a landing page's click-through-rate (CTR), increasing your ads' return-on-investment (ROI), or simply running your business needs data points. We ...
One thing customers love most about AudioGO is our ability to create a custom audio ad in less than 24 hours.
We know more and more people in this country are streaming audio now than ever before. But, what you might not know is that a large number of them are listening in Spanish.
Audio's been making a lot of noise these past couple of years.
You've asked, we listened. We're excited to share that we've added a few new display ad formats you can upload to your audio campaign, providing more chances for your listener to "click on your ad."
How much does an audio ad cost? How much should I spend? How often do I get billed? You decide! With our latest addition to the billing settings in AudioGO, you can now customize your billing ...
Why Audio is the Next Frontier of Advertising for Small Businesses
The team at AudioGO has been working hard to provide you with even more clarity when it comes to finding the ideal audience for your audio ads, and today, we’re excited to announce the launch of our ...
Hi everyone and welcome! We here at AudioGO are so excited to be officially up and running. After working in private beta over the past several months, AudioGO is now available for small businesses ...
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