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Getting Started: Audience Buys and AudioGO

Of all the things that separate traditional audio advertising from digital audio advertising, the most glaring difference would be how the latter leverages user data. Because unlike radio ad buys ...

SoundCloud Comes to the AudioGO Audience Network

Gen Z (18 to 26-year-olds) and Millennials (27 to 42) represent the largest group of consumers in the US. Many, if not most, are already your biggest customers.

The Upside of Digital Audio Advertising in a Downturn

We've all heard about the ‘organic’ ways of scaling back your marketing in a downturn, like overloading your social media or cleaning up your website. And there’s no doubt these actions are helpful; ...

Tracking Your Campaign Effectiveness with the NEW AudioGO Pixel

It's been said that audio ads are difficult to track. But thanks to our new AudioGO Pixel, that's no longer the case anymore...

Bring your Audio Advertising Home with Sonos Radio

There's really no place like home for your audio ads these days, thanks in large part to the popularity of smart speakers. In fact, 35% of people in the U.S. already owns one, and more than half of ...

As Streaming Takes Off in Canada, AudioGO is Arriving to Help Brands Grow

There are 38 million people in Canada and nearly three-quarters (28 million) of all of them ages 18 and up are streaming music, radio, and podcasts every single month. Only four years ago that figure ...

7 Big Reasons Why Today's Small Business Needs Digital Audio Advertising

Reason #1: Your customers are listening 193M+ Americans stream music, radio, news, and podcasts on phones, tablets, smart speakers, and computers for roughly 4 hours/day every single month. All ...

Having Performance Issues? Fight Ad Fatigue with Digital Audio

Are your ad campaigns suffering from less clicks? Having problems getting your leads up? Feeling unsatisfied by your recent lack of engagements? If so, then your digital marketing might be ...

Your Agency Guide to 2022's Fastest Growth Channel: Digital Audio

Digital ad revenues jumped 35% in 2021. That's the biggest increase since 2006, according to the Wall Street Journal. Meanwhile, the fastest-growing ad channel year-over-year was Digital Audio at ...

Push vs Pull Marketing, and What's Best for your Business

When it comes to marketing, brands are constantly juggling: You need to grab customers' attention and drive sales, but you also want to build a reputation and brand loyalty. To pull it all off, you ...

Univision, Entravision, SBS: Where the Largest Latin Audiences Listen

1 in 5 Americans have Latin roots. Many of them are already your customers. For some others, they represent a lucrative opportunity that has yet to be tapped. But whatever the case may be for your ...

Webinar: Take your Multichannel Marketing Beyond Facebook and Google

Audio ads are famously catchy; they can lift awareness by as much as 81%, brand recall 26%, and they've even been known to quadruple engagements across accompanying search and social campaigns. And ...

How Cross-promotional Ads Helped this Podcaster Expand his Audience

The Challenge Taylor Moore is the man behind Fortunate Horse, maker of the popular comedy-adventure podcast Rude Tales of Magic. And when he's not recording jokes about Dungeons and Dragons, he is - ...

The State of Audio in 2022 and Beyond with TapClicks and AudioGO

In the old days of traditional media, advertising was made up of TV, radio, and the newspaper. Each media option worked separately, with very little cross-over. Although, today, that's hardly the ...

Digital Audio Delivers Holiday Cheer

When your inbox is full of promotions and Mariah Carey hits the airwaves, you know it’s holiday shopping season. The National Retail Foundation is estimating sales could reach a record $859 billion, ...

How to Rep Your Brand Through a Branded Podcast

It’s no secret that podcasting has taken off recently as one of the world’s favorite content mediums. There are several reasons for the surge in podcast popularity, not the least of which is the ...

A Better Way to Run Music and Podcast Ads

To help better improve our ad listening experiences, we'll be adopting a new standard that's being widely accepted all across the podcast industry: advertisements without background tracks. That ...

Webinar: Hypertargeted Holiday Advertising that Works

The Holidays are here! And in this 30 minute webinar, our very own Ian Murphy and Crystal Cameron are going to show you how to ring in the season with some of the latest targeting features on AudioGO.

Some Sample Audio Ad Scripts for Any Business

A concern we sometimes hear from advertisers getting started is that they think digital audio ads are too difficult to make. They aren’t quite sure where to begin and most aren't even sure what to ...

Finding the Perfect Hire for your Local Business with Audio

As more people move to Arizona, Dose Moving recently found themselves needing to hire more movers to keep up with this growing demand. And they needed a lot of them, and they needed them fast. That's ...

idobi Brings Live Shows, Podcasts, and the #1 Alt-Rock Radio Station to AudioGO

AudioGO’s advertising partners can now get in on the red-hot alternative music scene with the latest publisher to the platform, idobi! A leading digital provider of the best in alternative streaming ...

How Digital Audio Advertising Lifts the Rest of Your Digital Marketing

Did you know that American advertisers spend more money on digital media than traditional outlets like TV and print? It’s true, in 2021, digital media will grab more than half of all US ad dollars. ...

Building your Home Services Business with Audio Advertising

From HVAC repairs to swimming pool installs, Americans have been spending big bucks on home improvements since the pandemic began last year. Pushing demand for skilled, local contractors through the ...

Five Ways Audio Advertising Can Boost Your Real Estate Business

In today’s red-hot housing market, real estate businesses are having to look for novel ways to hook buyers and sellers. There’s big money at play and competition for potential clients is getting ...

Case Study: How Audio Ads Helped this Small Business Reopen

The Challenge For the last 20 years, Hairshaper salon has served the San Francisco community helping young professionals look their best! Before the pandemic in early 2020, the salon was averaging ...

Amplify Your Cause Marketing with Audio Ads

For local nonprofits to blue-chip brands alike, it’s more important than ever to take action and support social justice. But when you’re trying to spread the word about social issues or charitable ...

Case Study: How Targeted Audio Ads Can Double Job Applicants

The Challenge In 2020, due to the pandemic, Sender One Climbing had to make the difficult decision to furlough the majority of their staff. When the California economy started to open back up, Sender ...

How Audio Ads Make the Phone Ring and What Marchex Does to Track Them

The Situation For all types of advertising, it is important to know your investment is worthwhile. Whether this comes in the form of customers mentioning the ad, insights from analytics, or increased ...

Four Best Practices for Podcast Advertising

As podcasting listening booms, more advertisers than ever want in. Across industries, brands are waking up to podcasting’s ability to reach new customers and generate leads. 

Boost Your Vaccine Efforts with Digital Audio Advertising

For months, healthcare providers and public health officials have encouraged Americans to get the COVID-19 vaccine, and nearly half of Americans have gotten “the jab.” But there is still work to be ...

Five Benefits of Podcast Marketing

People often ask us, “What exactly is a podcast?” They aren’t sure if it is radio or streaming, or even how to find one. Podcasting is an emerging media, and we understand it can be confusing.  Our ...

The Emotional Power of Audio Ads

Humans are emotional beings. And when it comes to making decisions, most experts - and even personal experience - will tell you that we lead with our hearts over our heads. Despite how rational you ...

Getting More Clicks: Retargeting and Display Ad Best Practices

Display retargeting is a tool that takes the banner ads from your AudioGO campaigns and displays them on websites your listeners visit after they've heard your audio ad.

Advertise on Univision, The Home of Latin Music

Ranked the #1 destination for Latino listeners, we’re proud to introduce one of the most iconic brands of Spanish-language entertainment to the AudioGO platform: Univision!

Generating Buzz & Ticket Sales: Your Audio Guide to Event Promotions

We're actually no strangers to working with event promoters. Truth be told, they were among our biggest and best customers before this whole pandemic began. And appropriately so, considering how ...

The Digital Dealership: Auto Marketing in a Connected World

When the pandemic struck, car shoppers could no longer visit dealership showrooms. Granted the traditional, in-person car buying experience was already in decline, what we still saw last year was ...

8 Reasons Why Your Business Needs a Digital Audio Strategy

Digital Audio is everywhere 190M+ Americans stream music, radio, news, and podcasts on phones, tablets, smart speakers, and computers every single month. As of this past year, Digital Audio is also ...

College Marketing 101: Intro to Gen Z, Generation Audio

Millennials may have been at prime ages to adopt the internet, but Gen Z takes the term digital natives to a whole new level. Born between 1997 and 2015, they're the first generation of Americans ...

Case Study: How a Local Insurance Agent Uses Targeted Audio Ads to Build His Business

Imagine you just bought a new house. Now ask yourself this, would you rather hear an ad for a chicken sandwich or would rather hear an ad about lowering your monthly home insurance payments by 20%?

"Moved Facebook Budget to AudioGO and Saw a 30% Increase in Gross Revenue"

Don't take our word for it, here's what one of our agency advertisers - Gary of Brazzell Marketing - had to say about AudioGO in a recent G2 review.

Who’s Calling? Measuring the Impact of your Audio Ads with Call Tracking

Digital audio advertising is one of the most effective ways to generate new leads, especially now that the whole country is streaming more music, news, and podcasts than ever before.

The Complete Guide to Digital Audio Advertising Campaigns

In previous posts, we touched on a number of key steps for creating effective digital audio ad campaigns; like making a clear call to action, using the right tone, and utilizing powerful features ...

Turn Up Your Client Marketing: 2021 Agency Guide to AudioGO

Editor's Notes 2020 may have been a year to forget. But for us in Digital Audio, we’ll remember this past year as the first time we beat out both radio for listening1 and social, video, and gaming as ...

Case Study: Amplifying Your Facebook Marketing with Streaming Audio Ads

We love telling this story for a couple of reasons. The most obvious, of course, is that it’s about an advertiser who found a lot of success using AudioGO. Though the part that's way more interesting ...

Podcasting 101: Intro to College Marketing

Have you ever thought about making a podcast for your college? What if we told you it’s easy AND it's a great way to increase enrollment?

Case Study: Radio Advertising vs. Digital Audio Advertising

Awareness is always the start to any customer's journey. It's the part when a person gets introduced to your business (or organization, cause, event, etc.) for the very first time. While it's your ...

Display Retargeting Demo: Hear it, See it, Click it

Sit back and enjoy this short, 20-minute demo of the latest addition to the AudioGO platform: display retargeting!

Display Retargeting Comes to AudioGO

Sight and sound is a potent combo for creating connections with your listeners. And today, we're thrilled to bring the power of display ads to the AudioGO platform by letting our audio advertisers ...

4 Audio Advertising Trends You Can't Ignore in 2021

2020 was certainly a year of challenges, but in the world of audio advertising, it was a year filled with opportunity. From contractors to colleges, to hospitals and recruiters, we've seen all sorts ...

Holiday Marketing, Behavioral Targeting, Better Reporting, and more!

As many of you know, we recently rolled out a bunch of new features to AudioGO. But what you might not know is how important they could be for your digital ad strategy this Holiday Season. So to help ...

AudioGO Wins The Wires Grand Prix and Best New Product for 2020!

AudioGO Recognized for Making Audio Ad Buying Accessible to All Each year, ExchangeWire puts on The Wires Global Awards to recognize leaders in adtech (advertising technology) and martech (marketing ...

Design Banners on the GO with Canva

Who says you have to be a designer to create beautiful banners for your ad campaigns? Because thanks to our new integration with Canva - a leading online graphic design platform - anyone can now ...

Reach your Precise Audience with AudioGO's New Behavioral Targeting

Just like you're used to targeting music or podcast, you now have the option to choose what kind of listeners will be hearing your message. Whether you're looking to target parents, business owners, ...

From Streaming Ads to Tracking Sales with Fraction and AudioGO

AudioGO and Fraction allow businesses to distribute digital offers via streaming audio ads, as well as providing attribution and tracking for in-store and online sales. Utilizing these two products ...

Simplecast Webinar: Cross-Show Promotion for Podcasters on AudioGO

One of the best ways to grow a podcast audience is through cross-show promotion - where you advertise your podcast on another podcast. It's a tactic we've seen deliver results time and time again for ...

AudioGO is BBB Accredited

"Truth in advertising and integrity in business." That's who we are, what we stand by, and why we're honored to take this pledge as a newly accredited BBB member! Joining the ranks of a proud bunch ...

The Trinity to Effective Church Marketing

Marketing often sounds like a dirty word for most churches. Though if you ask any of the growing number of pastors and priests we’ve been talking to lately, they’ll be among the first to tell you ...

AudioGO Emerges from Public Beta with New Features Designed for Easy Audio Ad Buying

San Mateo, CA, (August 19, 2020) — Today, AudioGO, the self-serve audio ad buying service from SiriusXM-owned AdsWizz, announced that it is emerging from public beta with several new features ...

Preview Your Audio Ad Experience

It's true. We all want to be on TV. Or heard on the Radio. Or, seen on the Internet. And the good news is that you can now. Because with audio ads, it's actually easier than ever to get yourself ...

Saving Campaigns as Drafts - A Small Step Towards a Great Outcome

Here at AudioGO, we are firm believers that anyone should be able to create an effective ad campaign in a few minutes. Being marketers ourselves, though, we also know perfection can't be rushed. ...

BunnyStudio Webinar: Audio Ads, from Creation to Distribution

Our mission here at AudioGO has always been about making audio advertising something simple and affordable for all small businesses.

Ad Guidelines for Podcasters

If you’re looking for more fans of your podcast, then look no further than AudioGO. Because with features like our ‘podcast’ genre targeting, we can help introduce your show to the millions of talk ...

How an Agency's Makeover of Paul Mitchell Schools Grew ROI 775%

Now that the country is cautiously and increasingly opening for business, we know a lot of you are doing everything you can to get more customers and clients back in through the door again.

IFA Webinar: Digital Audio Advertising for Franchises

We recently sat down with our friends at the IFA as part of their WednesdayWise Webinar series to talk digital audio advertising with their franchise members.

We Stand for Small

When small businesses thrive, we all do. That’s why AudioGO is proud to join American Express, Pandora, and over 40 leading companies in the Stand for Small coalition - a dedicated hub of meaningful ...

An Agency's Guide to Audio Advertising

Listen to this. According to a recent Nielsen survey, the average American streams roughly 4.5 hours of audio content each and every day. Not to mention, 77% of them are using free, ad-supported apps ...

Reach Your Local Audience with Zip Code Targeting

Whether you're a business providing services to your local community or you simply want to hyper-personalize your message according to the geography your listeners belong to, now you can address ...

Measuring Results from Digital Audio Advertising

Radio has been around for decades, but the audience for digital audio has been growing rapidly over the past 10 years - to the point where it has even surpassed traditional radio for the first time ...

Define Your Precise Audience with City-Level Targeting

Targeting the location of listeners is an essential tool for reaching the right people who are interested in the product or service you provide.

Duplicate Your Campaigns and Replicate Your Success on AudioGO

Great performing campaigns have a well-deserved place in all of our hearts. And starting today, they've also found a spot in AudioGO’s dashboard with our ‘Duplicate Campaign’ feature.

How to Make the Best Audio Ad Campaign

In a recent blog post, we talked all about making the best audio ad script. Now, we’d like to discuss what comes next: how to make the best audio ad campaign.

Gain Deeper Insights with AudioGO's New Campaign Dashboard

Data sits at the core of optimization: improving a landing page's click-through-rate (CTR), increasing your ads' return-on-investment (ROI), or simply running your business needs data points. We ...

How to Write the Best Audio Ad Script

One thing customers love most about AudioGO is our ability to create a custom audio ad in less than 24 hours. But, before taking advantage of this feature yourself, please pay close attention to this ...

Reach more Spanish Speaking Listeners with Entravision's AudioEngage

We know more and more people in this country are streaming audio now than ever before. But, what you might not know is that a large number of them are listening in Spanish.

2020: The Year Audio Advertising Goes Mainstream

Audio's been making a lot of noise these past couple of years. 

Make Your Audio Ad Clickable with New Companion Banner Formats

You've asked, we listened. We're excited to share that we've added a few new display ad formats you can upload to your audio campaign, providing more chances for your listener to "click on your ad."

Making Payments More Flexible for Audio Ads

How much does an audio ad cost? How much should I spend? How often do I get billed? You decide! With our latest addition to the billing settings in AudioGO, you can now customize your billing ...

Your Customers are Listening

Why Audio is the Next Frontier of Advertising for Small Businesses

Build a Better Campaign with AudioGO’s New Audience Guide Feature

The team at AudioGO has been working hard to provide you with even more clarity when it comes to finding the ideal audience for your audio ads, and today, we’re excited to announce the launch of our ...