Reach more Spanish Speaking Listeners with Entravision's AudioEngage
January 30, 2020 - Written by Eric Loughridge
We know more and more people in this country are streaming audio now than ever before. But, what you might not know is that a large number of them are listening in Spanish.
So to help advertisers reach this emerging market of Spanish speakers - it gives us great pleasure to announce today that we’ve partnered with Entravision's AudioEngage!
Ranked the # 1 online advertising network for Hispanic reach by comScore’s Media Metrix, we’re proud to present AudioEngage’s entire US portfolio of Spanish-language programming on the AudioGO platform - significantly expanding our current offerings to help small businesses connect with Latino listeners.
"We are seeing a lot of pent up demand from advertisers who are eager to get into digital audio in their local markets, but don’t meet minimum spends, or simply aren’t sure how to get started," said Gonzalo Alonso, Managing Director of AudioEngage.
"AudioGO is an easy, affordable, and scalable way for AudioEngage to enable these smaller buyers to buy audio ads," added Federico Gagliardone, VP of Integrated Operations at Entravision.
Best of all: there’s no salesperson or studio required.
With AudioGO, you just tell us what to say - be it in English for English-language media or in Spanish for Spanish-language media - and for every $250 spent, we’ll run a professionally-made ad almost 14,000 times on the country’s most popular streaming apps. You can even target an audience based on your preferences in age, gender, location, music-genre, and language. Then track how your ad is performing in real-time through your own personal dashboard.
And with over 30 million of the 50+ million Hispanic-Americans streaming AudioEngage content on any given month: you’ll now have more ears for your ads whenever you select Spanish language targeting for your next audio campaign.
Looking to start your first Spanish language audio campaign? Begin by creating a free AudioGO account!