AdsWizz and NumberEight Offer AudioGO Enhanced Precision and Privacy

With growing privacy regulations and rising competition, balancing compliance and effectively engaging podcast audiences is becoming more complex. AdsWizz's new partnership with NumberEight offers cutting-edge enhancements to AudioGO, enabling advertisers to target audiences with precision while staying fully compliant with privacy standards.

Embrace the Future of Podcast Advertising

Podcast advertising is changing fast, and traditional methods using IP addresses or cookies are becoming less effective due to stricter privacy rules. NumberEight, a leader in ID-less technology, is transforming the game by utilizing anonymized data and contextual insights to predict demographics like age and gender without relying on personal information.

"As privacy standards evolve, our partnership with NumberEight allows us to redefine how advertisers connect with audiences—balancing precision and privacy," says Anne Frisbie, SVP of Global Business Development at AdsWizz. "This collaboration sets a new standard for improved audience engagement in podcast advertising."

Why It Matters to You

This integrated approach to podcast advertising offers significant advantages over traditional methods, addressing key challenges and setting new standards for the industry

• Privacy-Friendly Advertising - Complies with current and future privacy regulations by using contextual insights and avoiding personally identifiable information (PII), ensuring long-term compliance.
• Flexible Targeting Beyond First-Party Data - Reach valuable demographics across fragmented audio platforms using a versatile ID-less approach, even when first-party data is limited.

How It Works

NumberEight's solution predicts audience demographics using RSS feed data, without traditional identity signals. It uses anonymized data from apps, census info, and modeling. This privacy-friendly approach leverages machine learning to protect user privacy while giving advertisers accurate insights to reach the right audiences at scale, anywhere.

Abhishek Sen, CEO and Co-Founder, explains: "Podcast advertising has been notoriously difficult for a long time—platform fragmentation, lack of reliable and scalable targeting data, privacy regulations, and more. This partnership with AdsWizz finally tilts this balance by leveraging the latest in cross-domain AI to give advertisers the ability to deliver highly personalized messages while upholding the highest standards of privacy and compliance."

For example, suppose you're a fitness apparel brand targeting women aged 25-34. In that case, the enhanced targeting enables you to reach beyond traditional datasets, connecting with audiences who listen to relevant podcasts without relying on PII. These advanced capabilities help optimize ad spend and boost campaign impact by ensuring your message reaches the right listeners.

Ready to Transform Your Podcast Campaigns?

This technology integration marks a bold step forward in podcast advertising, redefining the boundaries of what's possible. Ready to grow your audience? These demographic targeting solutions empower you to do just that—ensuring your strategy stays both privacy-compliant and future-proof.

Get started today to discover how to elevate your podcast advertising strategy.