Gen Z (18 to 26-year-olds) and Millennials (27 to 42) represent the largest group of consumers in the US. Many, if not most, are already your biggest customers.
But what's more important is that both generations are serious audiophiles, streaming 2.5 hours of music each day.* Which is why we're also proud to announce that one of their favorite apps is now available for advertising on AudioGO!
So please join us in welcoming SoundCloud to our Audience Network:
- the #3 music streamer in the Apple App Store
- with over 22 million ad-supported listeners in the US
- of whom 80% are Gen Z or Millennials
- from mostly high-income (59%) and diverse (51%) backgrounds**
You can read more about our exciting new partnership with SoundCloud in the press release below:
SOUNDCLOUD EXTENDS ADVERTISING RELATIONSHIP WITH SXM MEDIA, RENEWING EXCLUSIVE SALES AGREEMENT WITH PANDORA
January 31, 2023, NEW YORK, NY — SoundCloud and Pandora today announced the renewal of their advertising sales agreement. SXM Media, the combined sales group of SiriusXM, will continue to serve as the exclusive advertising representative for SoundCloud into 2024. Following the success of the original agreement, which launched in 2019, the extension enables advertisers and brands to continue purchasing SoundCloud’s U.S. advertising inventory directly through SXM Media.
SoundCloud is a music company powered by an ecosystem of artists, fans and curators leading what’s next in music. Founded in 2007, SoundCloud is an artist-first platform empowering artists to build and grow their careers by providing them with the most progressive tools, services, and resources. With over 320 million tracks from 40 million artists, the future of music is SoundCloud.
- * Audio Consumption: Millennials, Gen Z Lead the Way; iHeartRadio Ipsos Study, March 2019
- ** Audience stats provided by Comscore Media Metrix, May 2022