Gen Z (18 to 26-year-olds) and Millennials (27 to 42) represent the largest group of consumers in the US. Many, if not most, are already your biggest customers.
But what's more important is that both generations are serious audiophiles, streaming 2.5 hours of music each day.* Which is why we're also proud to announce that one of their favorite apps is now available for advertising on SoundCloud!
So please join us in welcoming SoundCloud to our Audience Network:
- the #3 music streamer in the Apple App Store
- with over 22 million ad-supported listeners in the US
- of whom 80% are Gen Z or Millennials
- from mostly high-income (59%) and diverse (51%) backgrounds**
You can read more about our exciting new partnership with SoundCloud in the press release below:
SOUNDCLOUD EXTENDS ADVERTISING RELATIONSHIP WITH SXM MEDIA, RENEWING EXCLUSIVE SALES AGREEMENT WITH PANDORA
January 31, 2023, NEW YORK, NY — SoundCloud and Pandora today announced the renewal of their advertising sales agreement. SXM Media, the combined sales group of SiriusXM, will continue to serve as the exclusive advertising representative for SoundCloud into 2024. Following the success of the original agreement, which launched in 2019, the extension enables advertisers and brands to continue purchasing SoundCloud’s U.S. advertising inventory directly through SXM Media.
The agreement leverages SXM Media’s direct sales capabilities, targeting data, audio programmatic product, and innovative ad-tech solutions through AdsWizz, a subsidiary of SiriusXM. Through SXM Media, advertisers can access SoundCloud’s young, engaged, and diverse audience, 80% of which identify as Gen Z or Millennials, and tap into the platform’s unique, global community of engaged artists and creators. As the only music platform at scale that enables direct connection between artists and fans, SoundCloud has 130 million engaged fans, 40 million artists and has jump-started the careers of global superstars including Billie Eilish, Ugly God, and Doja Cat.
SoundCloud advertising inventory will now be available via AudioGO, AdsWizz's self-serve advertising platform for small and medium-sized businesses and advertisers. With this new offering, agencies and SMBs can easily and efficiently reach SoundCloud’s audience and take advantage of AudioGO’s targeting across demographics and listening interests and habits. AudioGO will be the only self-serve platform where advertisers can access SoundCloud U.S. advertising inventory.
“We are excited to extend our SXM Media relationship and continue bringing innovative and creative music-first brand offerings to advertisers,” said Vanessa Baria, Vice President, Revenue Partnerships & Operations at SoundCloud. “By tapping into SoundCloud’s multicultural and Gen Z artist and fan communities, brands can be at the forefront of music and artist discovery while being a major part of an artist’s journey from the first upload and beyond.”
“We’re thrilled to continue our successful relationship with SoundCloud and help advertisers of all sizes reach SoundCloud’s audience of young, influential listeners and creators,” said Phil Wierzbinski, VP of Revenue Partnerships at SXM Media. “Our work with SoundCloud gives brands access to the largest advertising marketplace in digital audio with the innovative tech and creative solutions to back it up. In fact, since 2019, we’ve seen the number of brands on SoundCloud increase by 20x.”
This renewal marks the latest collaboration between SiriusXM and SoundCloud. SoundCloud also launched “The Lookout by SoundCloud” station, spotlighting the next wave of hip hop superstars, on Pandora and on SiriusXM’s Hip-Hop Nation (Ch. 44). Together, SoundCloud and SiriusXM’s combined U.S. offerings reaches more than 150 million unduplicated listeners, making it easier for advertisers and brands to access the largest collection of digital audio advertising assets.
SoundCloud is a music company powered by an ecosystem of artists, fans and curators leading what’s next in music. Founded in 2007, SoundCloud is an artist-first platform empowering artists to build and grow their careers by providing them with the most progressive tools, services, and resources. With over 320 million tracks from 40 million artists, the future of music is SoundCloud.
- * Audio Consumption: Millennials, Gen Z Lead the Way; iHeartRadio Ipsos Study, March 2019
- ** Audience stats provided by Comscore Media Metrix, May 2022
