In today’s red-hot housing market, real estate businesses are having to look for novel ways to hook buyers and sellers. There’s big money at play and competition for potential clients is getting fierce.
But among all the advertising options that are available to agents, brokers, and mortgage providers these days, Digital Audio is proving itself to be one of the best at closing more deals. Follow along and we'll take you on a little tour of the five biggest reasons as to why that is.
#1: Everyone is Listening, Basically
First off, there are a lot of people tuning into audio content right now. In fact, 190M+ Americans stream music, news, radio, and podcasts on phones, tablets, smart speakers, and computers every single month. Even as of this past year, Digital Audio is now being listened to more than AM/FM radio and also outranks video, gaming, and social as the country's #1 mobile activity.
If that already wasn't enough, most of today's listeners (74%) are of working age (25 to 34) and 53% use free, ad-supported subscriptions to do their streaming. Music to any real estate marketers' ears.
#2: Digital Audio Commands Attention
In today’s hectic and competitive real estate world, you need to be able to grab the attention of would-be clients early and often. You also need to give them a good reason why they should do business with you.
The trouble, though, is that many of today's consumers are constantly distracted by multitasking and multiple screens, making it difficult to stand out. Digital Audio, on the other hand, helps reduce those distractions by offering a one-to-one listening experience. So when a listener hears your ad it feels like you’re speaking directly to them. Which is the surest way of getting your message heard.
Not to mention that the typical audio ad gets listened to all the way through 98% of the time!
#3: Reach Listeners on the Go
People tend to listen to audio all over the place - at home, in the car, while they do chores, etc. They could even be out house hunting too.
Fact is, we take our music and podcasts pretty much everywhere we go. That also means more touchpoints - online and offline - to help keep your real estate marketing top of mind, as the more encounters these listeners have with your ad, the more likely they are going to want to take action.
#4: Location, Location, Location
Of course, when it comes to real estate, it’s all about location. Which is also true of real estate marketing as well. After all, clients want to do business with people who are local experts in their communities that can guide them through their respective buying or selling journeys.
The good thing about digital audio ads is that real estate marketers can drill down to specific locations to deliver messages to just those listeners. And one of the best things about AudioGO is that you can even reach homebuyers and sellers in specific neighborhoods with our zip code targeting feature. You can’t get much more local than that.
#5: Target the Right Audience
When it comes to real estate, there is no one size fits all ad buy. Young buyers might be searching for their starter homes, 40-somethings are getting ready to upgrade, while retirees may be looking to sell their family homes for condos.
So if you're looking to send the right message to the right audience, what you'll need is flexibility. Something the AudioGO platform offers with our various, and numerous, targeting options. Be it age, gender, location, language, content genre, interests, or user statuses - you get to decide who listens to your ad. While we do our part to deliver them to your target audience on some of the biggest and most-listened-to apps like iHeartRadio, SoundCloud, Pandora, and Univision to name a few.
Joining the Audio Revolution is Simple
We know change is difficult and it can be hard sometimes to try something new. Especially if you're one of those realtors that rely on magazines or direct mailers for their marketing. But that’s also exactly why you should make the change to Digital Audio, as it could be a great source of new leads and fresh clients.
What's more, is that AudioGO makes it super simple to get up and running with an audio campaign. You can get started for as little as $250 and we don’t require any contract or long-term commitments. Launching an ad takes all of 3 easy steps, and we can even help you create your own custom audio ad if you don't have one handy.
It really doesn’t get any easier than that.
For more information about our ad solutions for real estate businesses, please visit: https://www.audiogo.com/customers/real-estate