Audience Targeting for Audio Ads

Location

In the United States, you can target by state, county, city, MSA (metropolitan state area), media geo-target, or zip code. More info

In Canada,: you can target by zip code, city, and CMA (census metropolitan area).

Demographics

Target by gender or age group (18–65+).

Device

Optimize your ad for particular devices—from mobile phones and tablets to PCs and laptops to smart speakers.

Predictive audiences

Choose from over 650 Comscore audience segments that span user’s interests, activities, behaviors, and personas.

Day and time

Choose the day of the week or the time of day.

Behavior

Segment based on 350+ different listener behaviors and interests.

Content genre

Pick where to place your ad from a wide selection of streaming content and podcasts across top publishers like Pandora, SiriusXM, iHeartRadio and more.

Language

Find your right audience based on language.

Ad Positioning

Determine your ad placements within a podcast from any combination of pre-, mid-, and/or post-roll inventory.

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Automotive

Drive awareness and sales with listeners in-market for cars, services, or accessories. Reach car shoppers, owners, and enthusiasts with data sourced from trusted automotive partners and real in-market intent.

Car Buyers 86M Car Enthusiasts 76M Car Owners 100M Electric Vehicle Buyers 56M Luxury Car Buyers 90M

Employment

Reach listeners based on employment status and job activity. Connect with job seekers, recently hired professionals, and career-focused audiences using verified workforce and intent signals.

Employed 97M Job Seekers 3M Self-Employed 591K

Housing

Drive demand with listeners actively moving, renting, or buying. Reach homeowners, renters, and in-market movers with data rooted in real housing and relocation behavior.

First Time Home Buyers 128M Home Movers 123M Home Owners 148M Renters 96M

Income

Target audiences by household income and purchasing power. Align your message with listeners whose financial profile matches your products and services.

Income (HHI) - $100K+ 128M Income (HHI) - $250K+ 19M Income (HHI) - $60K+ 142M

Premium publishers Top podcast shows Top radio stations

Red Seat Ventures

Bonneville International

New York Public Radio

Consumable

Yahoo Sports

VSiN

AudioBoom

Cox Media Group

Entravision

NBC

Pandora

The Last Podcast Network

Stingray

Washington Post

Accuradio

Blaze Media

AdsWizz

AudioMack

Cumulus Media

idobi Network

Odeeo

PodcastOne

reVolver Podcasts

Audacy

Freakonomics Radio

Unwell Network

Simplecast

AudioMob

Barstool Sports

DailyWire+

Locked On

OWN (Oprah Winfrey Network)

SiriusXM Podcast Network

Red Seat Ventures

reVolver Podcasts

Stingray

New York Public Radio

Freakonomics Radio

Accuradio

Yahoo Sports

Simplecast

AdsWizz

AudioBoom

Barstool Sports

Cumulus Media

Entravision

Locked On

Odeeo

Pandora

SiriusXM Podcast Network

The Last Podcast Network

Bonneville International

Audacy

Washington Post

Consumable

Unwell Network

Blaze Media

VSiN

AudioMob

AudioMack

Cox Media Group

DailyWire+

idobi Network

NBC

OWN (Oprah Winfrey Network)

PodcastOne

Advertise on the biggest streaming publishers—all in one place

AudioGo's network of audio publishers lets your business’s message be heard by over 170 million unique listeners in the US and Canada—in English and Spanish.

Browse all publishers

Scam Goddess

The Ben Shapiro Show

The Ezra Klein Show

Stay Tranquilo

13th Juror

American Greed Podcast

Civics 101

Conan O’Brien Needs A Friend

Critical Role

Dateline: Missing In America

Deadline: White House

Vibe Check

Pardon My Take

48 Hours

Not So Little with Kendall Vertes

99% Invisible

Busted Open

Closing Bell

CounterClock

Dark Downeast

Dateline Originals

Deadly Mirage

The Daily

Murder, Mystery & Makeup

Serial

Amplified Voices

All In with Chris Hayes

Call Her Daddy

CNBC's "Fast Money"

Crime Junkie

Dateline

Dateline: True Crime Weekly

Dr. Laura Call of the Day

Scam Goddess

The Daily

Pardon My Take

The Ezra Klein Show

Serial

Not So Little with Kendall Vertes

13th Juror

All In with Chris Hayes

Busted Open

Civics 101

CNBC's "Fast Money"

CounterClock

Critical Role

Dateline

Dateline Originals

Deadline: White House

Dr. Laura Call of the Day

Vibe Check

The Ben Shapiro Show

Murder, Mystery & Makeup

48 Hours

Stay Tranquilo

Amplified Voices

99% Invisible

American Greed Podcast

Call Her Daddy

Closing Bell

Conan O’Brien Needs A Friend

Crime Junkie

Dark Downeast

Dateline: Missing In America

Dateline: True Crime Weekly

Deadly Mirage

Advertise on popular podcasts

Reach your audience across thousands of top shows from premier publishers. Browse our podcast shows and get your ads live fast with our self-serve platform.

Browse all podcasts

KABC - 790 kHz AM

KASE - 100.7 MHz FM

KBER - 101.1 MHz FM

WAXQ - 104.3 MHz FM

WMJX - 106.7 MHz FM

KAKC - 1300 kHz AM

KATM - 103.3 MHz FM

KBIG - 104.3 MHz FM

WBGG - 105.9 MHz FM

WSTR - 94.1 MHz FM

KALZ - 96.7 MHz FM

KBAY - 94.5 MHz FM

KMEL - 106.1 MHz FM

WLS - 890 kHz AM

WTDY - 96.5 MHz FM

KABC - 790 kHz AM

KALZ - 96.7 MHz FM

KATM - 103.3 MHz FM

KBER - 101.1 MHz FM

KMEL - 106.1 MHz FM

WBGG - 105.9 MHz FM

WMJX - 106.7 MHz FM

WTDY - 96.5 MHz FM

KAKC - 1300 kHz AM

KASE - 100.7 MHz FM

KBAY - 94.5 MHz FM

KBIG - 104.3 MHz FM

WAXQ - 104.3 MHz FM

WLS - 890 kHz AM

WSTR - 94.1 MHz FM

Advertise on major U.S. radio stations

Amplify your brand's message across thousands of local radio stations with hundreds of targeting options and real time reporting - that you can't get with buying direct!

Browse all stations

What targeting options are available?

AudioGo offers 1,000+ targeting options across 10 categories: gender, age group, location, device, behavioral segments, predictive audiences, ad positioning, day parting, content genre, and language.

Can I target by location?

Yes — AudioGo lets you target listener location by state, county, city, MSA (metro area), media geo-target, or zip code, with zip code offering the most granular targeting. In Canada, you can target by zip code, city, or CMA.

Can I target by music genre?

Yes — AudioGo offers 20 music genre options, from Top 40 and Country to Classical, Jazz, and Electronic, so your ad reaches listeners already tuned in to content that fits your brand.

Can I advertise on podcasts?

Yes, you can! To advertise on podcasts, it's just a matter of following these three simple steps:

Select 'Podcast' as part of the first step in creating your ad campaign
Proceed to upload or create your podcast audio and display creatives
Note: podcast ads have no musical background tracks. And unless Retargeting is selected, we will NOT host display banners for your podcast ad campaigns
Then choose your audience targeting among the following three options: 'Predictive Audiences by Comscore', podcast genre topics, and ad position targeting

And when everything is to your liking, go ahead and hit 'Schedule campaign.'

Note: when adding Predictive Audience segments to your campaign, our system will know to target each option you select individually. If using any combination of Predictive Audiences AND genre targeting in your podcast campaign, each segment you pick is added to the other, creating a comprehensive listening audience.

But whichever route you choose, we always recommend you check the Audience Guide to see how your targeting impacts your reach and delivery.

More FAQs

Audience targeting straight to your customer

Reach new customers with precise, advanced targeting options

Location

Demographics

Device

Predictive audiences

Day and time

Behavior

Content genre

Language

Ad Positioning

Audience Segments

Retargeting

Broadcast your brand across leading music, radio,
and podcast streaming platforms and networks

Advertise on the biggest streaming publishers—all in one place

Advertise on popular podcasts

Advertise on major U.S. radio stations

Frequently asked questions

Audience targeting straight to your customer

Reach new customers with precise, advanced targeting options

Location

Demographics

Device

Predictive audiences

Day and time

Behavior

Content genre

Language

Ad Positioning

Audience Segments

Retargeting

Broadcast your brand across leading music, radio, and podcast streaming platforms and networks

Advertise on the biggest streaming publishers—all in one place

Advertise on popular podcasts

Advertise on major U.S. radio stations

Frequently asked questions

Broadcast your brand across leading music, radio,
and podcast streaming platforms and networks