Introducing the New Campaign Stats Dashboard and More: Latest Enhancements to AudioGO
We’re excited to roll out several powerful new tools to help you manage and optimize your audio ad campaigns on AudioGO! At the center of this release is our brand-new Campaign Stats Dashboard, built to give you deeper insights and greater control over your campaign data. Along with this, we’ve launched two more features: Automated Targeting Recommendations and an Updated Audience Guide, all designed to improve your experience and results on the platform.
1. Campaign Stats Dashboard: A New Way to View Your Data
Our redesigned Campaign Stats Dashboard is packed with tools to make campaign management simpler, smarter, and more effective. This feature aligns your campaign stats with your goals, making it easier to measure and optimize performance.
Here’s what’s new:
- Enhanced User Experience: We’ve simplified the dashboard’s design, making it more intuitive so you can find the data you need quickly. All your key performance indicators (KPIs) are now clearly organized, ensuring you don’t miss a beat.
- Actionable Insights: You’ll find a new Recommendations section that offers optimization tips tailored to your campaign. Whether it’s adding display banners, enabling conversion tracking, or activating retargeting, these suggestions help you maximize results.
- Audio Impressions: Tracks each ad play with detailed breakdowns by publisher, listener demographics, and more.
- Listeners Reached: Displays the number of unique individuals who heard your ad, including insights into the age, gender, and location of your audience.
- Clicks: Measures the number of unique users who clicked your display banners, allowing you to gauge engagement with your ads.
- Listen-Through Rate (LTR): Shows the percentage of audio ads played in full, giving you a clear indication of engagement.
- Comprehensive Data Export Options: You can now export detailed reports to further analyze your campaigns. Download top results, compare performance across different KPIs, and use the advanced reporting tools to gain deeper insights into what’s working best for your ads.
Why this matters:
This dashboard isn’t just a reporting tool—it’s a way to take control of your campaigns and make data-driven decisions that can improve your results. From actionable recommendations to comprehensive data access, this feature will help you track success, refine targeting, and enhance performance more effectively than ever before.
2. Automated Targeting Recommendations: Smarter Audience Choices
In addition to the new stats dashboard, we’re launching Automated Targeting Recommendations to help you target the right audiences with greater precision. Based on your business category and usage patterns, this feature will suggest relevant Behavioral and Predictive segments during campaign setup, making it easier to connect with the audiences that matter most.
With so many targeting options available, choosing the right segments can be tough. These recommendations simplify that process by offering data-driven suggestions tailored to your specific campaign goals. Whether you’re targeting listener behaviors or predicting audience segments, these insights will help you build more effective and engaging campaigns.
Why this matters:
Targeting the right audience is critical to campaign success. By streamlining this process, Automated Targeting Recommendations ensure your ads are seen by the people most likely to engage with your brand, driving higher conversion rates and better ROI.
3. Updated Audience Guide: Clearer Insights, Better Performance
We’ve also made significant improvements to our Audience Guide to help you better understand how your campaigns are performing. This guide is now more precise, with enhanced clarity around deliverability and a new visual feedback system that uses color coding to represent the effectiveness of your targeting:
- Red: Insufficient or too narrow targeting
- Blue: Too broad or average targeting
- Green: Excellent targeting, ready to deliver
On top of this, we’ve added long-requested features like estimated frequency and estimated impressions, as well as being able to view the Audience Guide on active campaigns. These insights will give you a clearer picture of how many times your ads will reach individual listeners and help you make smarter decisions when setting campaign budgets.
Why this matters:
With these enhancements, the Audience Guide now provides a more detailed, actionable view of how your targeting strategies are working. This enables you to make real-time adjustments and ensure that your campaigns are reaching the right people at the right frequency.
Together, These Enhancements Make Your Campaigns Smarter
The launch of the Campaign Stats Dashboard, Automated Targeting Recommendations, and the Updated Audience Guide represents a significant leap forward in how you manage your audio ad campaigns on AudioGO. These tools are designed to provide you with actionable insights, smarter targeting options, and a more streamlined experience.
Ready to Get Started?
Log in to your AudioGO account today and explore these new features. Whether you're launching a new campaign or optimizing a current one, these updates will help you drive better results and more efficient ad spend.
We’re excited to see how you leverage these enhancements to supercharge your audio advertising efforts!
