Introducing Dynamic Pricing on AudioGO: Maximizing ROI, Minimizing Costs

2 min read

At AudioGO, we’re always looking for ways to empower advertisers and agencies to make the most of their campaigns. That’s why we’re thrilled to announce the launch of Dynamic Pricing — a new, flexible pricing model designed to deliver more value and better results for your advertising budget.

What is Dynamic Pricing?

Dynamic Pricing is AudioGO’s new automated bid-based pricing model that optimizes ad spend, securing the most relevant audience impressions at the lowest price. This innovation aligns with campaign goals such as website clicks, store visits, reach, or awareness, ensuring every dollar spent is maximized. Importantly, all bidding happens automatically on the back end, so advertisers don’t need to adjust bids themselves — the system handles it for you seamlessly.

How Does Dynamic Pricing Benefit Advertisers?

1. Maximum ROI

Our advanced algorithms dynamically adjust bids automatically on the back end to secure the best-targeted impressions at the lowest cost. Advertisers can expect to achieve superior campaign results without needing to manage or adjust bids themselves.

2. Cost Savings You Can Count On

Dynamic Pricing ensures every bid is optimized to secure impressions at the most competitive rates. In beta testing, advertisers experienced a 20-25% increase in targeted audience impressions for the same budget.

3. Enhanced Flexibility and Control

While our automated system optimizes for cost and performance, you retain full control over your campaign settings and strategy. You get the perfect combination of automation and customization.

4. Audience-Focused Results

With campaigns optimized to achieve your specific goals, whether on streaming or podcast platforms, you’ll reach the right audience, at the right time, with the right message.

5. Transparent Forecasting

Dynamic Pricing includes forecasting tools that provide estimates of audience reach, impressions, and outcomes based on your campaign settings. Real-time updates reflect any adjustments to targeting, budget, or duration, offering transparency and actionable insights to refine your campaigns.

Why This Matters

AudioGO’s new Dynamic Pricing model marks a significant leap forward in the way audio advertising campaigns are managed and delivered. It’s a smarter, more efficient way to allocate your budget, ensuring your ads are seen and heard by the audiences that matter most to your business.

As Curtis Johnson, Founder of ROI Samurai, puts it: “Dynamic Pricing is a game-changer. It ensures advertisers not only reach their ideal audience but also stretch their budgets further, making audio advertising more impactful than ever.”


Important update: The new Dynamic Pricing model will be available on all new campaigns created after February 3, 2025. All currently live campaigns will continue to run under the legacy flat CPM pricing model.

Ready to Optimize Your Campaigns?

Dynamic Pricing is now live on AudioGO, bringing unparalleled efficiency and cost savings to audio advertisers everywhere. Experience the difference for yourself and see why AudioGO continues to lead the way in audio advertising innovation.

Learn More About Dynamic Pricing and start optimizing your campaigns today!