From upper-funnel metrics such as impressions and web traffic, accurate measurement helps advertisers understand exactly what their ads are accomplishing.
To dive even deeper into these metrics, AudioGO updated its advanced reporting solutions for new visibility into podcast player metrics—with Podcast Player Reporting.
This addition allows advertisers to see which player apps feature their ads and how many impressions they receive, offering more granularity and optimization opportunities. Let's dive into what this means for your business and how platforms like Apple Podcasts and Spotify (yes, Spotify), iHeartRadio, and Amazon Music are involved.
Advertiser Benefits:
- Audience transparency: Know exactly where your ads are being played, so you can understand your audience better.
- Optimization: Fine-tune your advertising strategy by focusing on platforms that deliver the best results.
- ROI Measurement: Assess the effectiveness of your ads across different platforms to allocate your budget more efficiently.
- Run ads on Apple & Spotify: AudioGO podcast ads now run on the top two player apps. So you can (finally!) tell clients that YES, your podcast ads are reaching listeners on both Apple and Spotify via AudioGO.
Popular Player Apps:
- Apple Podcasts (iOS): As one of the leading podcast platforms, advertising on Apple Podcasts can significantly increase your reach among iOS users.
- Spotify: With its vast user base, Spotify connects advertisers with some of the most passionate podcast listeners.
- iHeartRadio: Known for its rich podcast library, iHeartRadio provides a niche platform for advertisers targeting dedicated podcast listeners.
- Amazon Music: Tap into Amazon's extensive ecosystem, reaching various music lovers.
A Glimpse of Podcast Player Reporting:
The report breaks down impressions by podcast player, and this data can be downloaded into a CSV.
Where to Find This Report (In Three Easy Steps):
- Click into your podcast campaign report dashboard.
- Scroll down the page, past Publisher Breakdown and below Podcast Show Breakdown, you'll see the Player Breakdown report.
- Review data in the dashboard or download a CSV version if needed.
More Data, Better Results
Seeing which podcast players are showcasing your ads opens up new avenues for strategic planning, audience engagement, and, ultimately, better results.
Whether you're a small business or a large corporation, AudioGO's podcast player reporting is another tool for businesses looking to maximize their impact in the digital audio space.
For more information on where your podcast ads will run and all other campaign reporting, check out our FAQs.
