A concern we sometimes hear from new advertisers is they think digital audio ads are too difficult to make. They aren’t quite sure where to begin, what they need for an ad, or what to say in their script.
The good news is that script writing isn't hard at all. And we're here to help you with your media planning. In fact, we also have a handy how-to guide with some best practices and ideas to get your creative juices going. But right now, let's explore some audio ad scripts, and see how those work.
What to Look For
For better results, ad scripts should follow a few common concepts.
- Right away, introduce your business and say what service/product you offer.
- Clearly and quickly explain what features and benefits make your service/product valuable.
- Keep the monologue conversational and natural. Add a jingle or sound effects, but not intrusively.
- Close with a "call to action," telling listeners what to do next: call, text, visit a URL or storefront.
Keep these concepts in mind as you check out these example scripts from our own advertisers. They worked for these organizations, so we're confident they can work for you, too. Let's take a look.
Podcasters
Podcasters are finding that advertising their shows on other marketing channels can produce a big listener boost. BKLR — Be Kind Let's Rewind — advertises their show with an ad that covers what they're all about. The strong voiceover catches your ear, and the ad follows the old advertising adage of "State it, explain it, repeat it."
"Be Kind Let’s Rewind! The comedy nostalgia podcast you’ve been waiting for. Join three regular dudes as they recapture the glory days of the 80s, 90s, and beyond. With special guest interviews, Boos of the Week, and rewinding all the nostalgic movies, music, and TV you remember. Be Kind Let’s Rewind! Listen now on YouTube, Spotify, and all other podcasting platforms."
Real Estate
The audio ad script for Advance Realty is aimed at attracting homeowners and property sellers seeking reliable guidance. By emphasizing their commitment to the truth, the ad positions Advance Realty as a welcome real estate resource. This helps establish Advance Realty as a trustworthy partner in navigating the complexities of real estate transactions. The ad leans heavily into multiple calls-to-action.
"Learn the truth about selling your home, or any unwanted property. We have solutions to selling your property. From traditional sales, cash purchases, auctions, we can guide you. Please consult with one of our experts: [phone #]. The truth about Real Estate starts with a call to [name] at Advance Realty 443-271-4100 or email [email]"
Healthcare
This script for Eva Women's Clinic spreads awareness and encourages their target audience to share this information with friends in need of medical support. The free medical and translation services underscore the clinic's commitment to inclusivity and accessibility. And the GOLD rating endorsement from the National Association of Free Clinics adds even more credibility. Note the simple repeat of the call to action.
"Tell a friend! Eva Women’s Clinic located in Canton and Akron provides free medical services to women living in the Stark, Summit and surrounding areas. FREE pregnancy tests, ultrasound, STD testing and treatment—they even have translation services at your appointment. And EVA is rated GOLD by the National Association of Free Clinics! Confidential compassionate care. Check them out at Eva Women’s Clinic dot com. That’s Eva Women’s Clinic.com"
Automotive
Car problems are a regular worry for many folks. This ad script for A&M Auto Body touches on common pain points and then offers welcome solutions. The focus is on reducing stress, and value-added features like returning your car after repairs and the included free cleaning.
"Dealing with the aftermath of a car accident is overwhelming. You need to search for a reliable repair shop. That's where A&M Auto Body of Lawrence, MA comes in. We understand these concerns deeply and are here to guide you through every step of the repair process, making it as smooth and stress-free as possible. And once we're done, we return your repaired car to you and even clean your car complimentary, inside and out! Call us at (978) 208-8651."
Education
This audio ad promotes Wilkes University's summer programs, highlighting their flexibility for students to lighten their course load, catch up on missed classes, or accelerate graduation. Emphasis is put on the convenience, benefits, and savings when taking courses at Wilkes University during summer breaks. Note the simple and direct language laying out the benefits.
"How are you spending your summer? At Wilkes University, we make it easy for you to lighten your course load for next year, catch up on missed classes, or even graduate early by earning credits at a reduced tuition rate. Start summer classes in May, June, or July with plenty of time for summertime fun. See our schedule and register today at wilkes dot E-D-U slash summer."
Home Services
Bay Cities Construction promotes their services with this ad for home improvement, focusing on enhancing curb appeal with new windows and doors. By highlighting the beauty and quality of their locally made vinyl windows, the ad targets homeowners seeking to upgrade homes. The call-to-action clearly encourages listeners to contact Bay Cities Construction, and the catchphrase help reinforce the memory of the ad.
"Want to change the look of your home? Add curb appeal? New windows & doors from Bay Cities Construction can help! Our team can install new, luxurious, vinyl windows in less than a week. High-quality vinyl windows that are made here in Southern California. Call Bay Cities Construction at 888-881-7355 or visit www.BayCitiesConstruction.com to book a consultation. Remember: You don’t need a contractor; you need a team of Pros."
Staffing
Real estate ads often focus only on home sales. But Anvil Real Estate's audio ad for staffing aims to promote career growth instead. The narration aims to connect with agents both new and seasoned, offering training and mentorships. The creative strategy mentions the company is a "business family" and that they even provide leads to help agents boosts the target audience engagement.
"Anvil Real Estate is looking for real estate agents to join our business family. If you are a licensed realtor and looking for a brokerage that provides you with unmatched culture, support, training, and even provides you with buyer and seller leads, then you found it. Reach out today by texting the word career to 949-514-5334. That's career to 949-514-5334. Anvil Real Estate. Culture and Success."
Nonprofit
Nonprofits can better spread their messages by using an informative ad. This audio ad script for DCCCA aims to raise awareness about the importance of having naloxone, a medication that can reverse opioid overdoses. The text highlights the potential risks associated with opioid medications, and the life-saving potential of having naloxone on-hand. The call-to-action repeats the text info and adds an easy to remember website URL.
"Do you have prescription painkillers, also called opioids, in your home? Naloxone can reverse an opioid overdose and save a life. If you have opioid pain killers, you need Naloxone. To find a free location text Naloxone “N-A-L-O-X-O-N-E” to 55155 , that’s “N-A-L-O-X-O-N-E” to 55155 or visit okimready.org. Save Someone, Get Naloxone. DCCCA Prevention is funded by the Oklahoma Department of Mental Health & Substance Abuse Services, SAMHSA, and CSAP"
Entertainment
Here's a good example of a short, impactful ad. Melissa Ferguson's audiobook, How to Plot a Payback, sells itself in a tight, 15-second segment. In just a few sentences, it tells you all you need to know about your next read.
"How to Plot a Payback by Melissa Ferguson is your next fiction rom-com obsession! This enemies-to-lovers story is a perfect summer listen by the pool or on your next road trip. How to Plot a Payback is available everywhere audiobooks are sold!"
AudioGO's Creative Services: Audio Ad Scripts and More
Our Ad Creative Suite is your own personal, professional recording studio, built inside an app. For just $10, you can get:
- An audio ad voiceover done by experienced, professional voice actors.
- Options to choose style of voice, including gender.
- Choose from an extensive library of background music.
- Fast turnaround gets your ad on the air without delay.
At AudioGo, we believe the creative process should never be an obstacle to advertising on streaming audio apps, that's why we help remove those barriers. As a full-service digital audio ad platform, we offer premium creative services that are easy to use and affordable. Try it for yourself. Sign up now at AudioGo.com and get your ad heard today!
