Some Sample Audio Ad Scripts for Any Business

4 min read

A concern we sometimes hear from advertisers getting started is that they think digital audio ads are too difficult to make. They aren’t quite sure where to begin and most aren't even sure what to say in their script.

Well, don't you worry because we're here to tell you that it's not hard. At all. And, we want you to know that we're here to help. In fact, this guide here has a handful of best practices and ideas to get your creative juices going. But in case you also need some extra inspiration, you're welcome to use some these scripts from our own advertisers as examples for yours.

They worked for them, so we're confident they can work for you too.

Food and Beverage

To encourage locals to turn out, this neighborhood bar and grill shined a light on its award-winning food and beverages. The spot included a call to action as well, with an offer for 10% off for listeners.

Grab some friends and come on down to XXXXX, voted Best Tavern 2 years running! Enjoy our assortment of craft beers and award-winning food. Indoor and outdoor dining. Or grab a seat at the bar. Mention Pandora and get 10% off your next entree. The XXXXX is open Tuesday through Sunday, located at XXXXX in XXXXX. The XXXX...because getting together NEVER goes out of style!

Insurance

Ever wish you had a friend in the insurance business? Well, with this agent, you do. This financial/insurance sector advertiser opted for a comforting, familiar tone in its ad, telling listeners it's independent agents live in their communities, understand their needs, and can make the insurance process understandable and affordable.

Loading the kids into the car, resetting your password, matching your socks - Why are simple things sometimes so complicated? Thankfully insurance doesn't have to be one of them. XXXXX is an independent agency with agents who live in your community and answer when you call, so you can worry about more important things, like finding that missing sock. Call ###-###-#### today!

Education

The red-hot job market has many Americans thinking about going back to school to finish their education or pursue a new degree. Those are just the listeners that this college is trying to reach for its Bachelor’s of Professional Studies Program in the School of Continuing Education. Students can transfer existing credits, enroll in new courses, and gain professional credentials.

Finish your college degree part-time and gain in-demand career skills with the Bachelor’s in Professional Studies at XXXXX. Transfer up to 75 college credits, finish your degree, and gain professional credentials. For $390 per credit, you’ll get a quality education at the cost of a state school! Begin your career advancement with an evening class this August 30. The Bachelor’s in Professional Studies at XXXXX.

Home Services

With summer temperatures hitting records in many parts of the country, this local home services company is using digital audio to reach parched Iowa listeners. After all, when the mercury reaches record levels, who wouldn’t like to have some new air conditioning? The ads include calls to action with a special financing option, which can motivate listeners to get in touch. It also highlights their 60 years in business, which demonstrates expertise and experience. 

At XXXXX, your comforts been our promise for over 60 years. Now that it's starting to get warmer, with 0% financing on AC Units, we want to make sure you don't sweat it. XXXXX will maintain and service your AC, so your home is always comfortable. Whether you're in Cedar Valley or Cedar Rapids, we provide HVAC, plumbing, electrical, or fireplace service: It's all part of that XXXXX comfort promise.

Staffing

Across the country, small businesses are struggling to find qualified candidates to fill important positions. Staffing agencies are tapping digital audio to expand their candidate pool and encourage prospective employees to attend events and apply for open positions. And this employment agency used a digital audio spot for a hiring campaign to raise awareness for a job fair, while the other offered detailed information about a signing bonus and benefits for qualified applicants.

Hey XXXXX: Going back to school or finishing what you started can be challenging. We designed Your Tomorrow to make things easier by covering 100% of your tuition. XXXXX is now hiring mechanics in XXXXX. Includes a $5,000 sign-on bonus and unmatched benefits. Apply today at xxxxx.com.

Want a well-paying career with benefits? Grab one of 5,000 jobs in Rutherford County waiting to be filled by someone like you. Join XXXXX July 12th between 10 and 4 p.m. at Embassy Suites in XXXXX to talk with hiring employers. 100 companies are hiring for positions ranging from entry-level to management in industries ranging from manufacturing to healthcare to technology. Flexible schedules are available. Register at xxxxx.com 

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  • An audio ad voiced by experienced, professional voice actors

  • Options to choose style of voice, including gender

  • Choose from an extensive library of background music

  • 24-hour turnaround ensures your ad will get on the air quickly

At AudioGO, we believe the creative process should never be an obstacle to advertising on streaming audio apps, and we want to help remove those barriers. As a full-service digital audio ad platform, we offer premium creative services that are easy to use and affordable. Try it for yourself below.

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