The audio ad script for DCCCA aims to raise awareness about the importance of having naloxone, a medication that can reverse opioid overdoses, readily available in homes where prescription painkillers are present. By addressing the potential risk associated with opioid medications and the life-saving potential of naloxone, the ad targets individuals who may be unaware of the necessity for this medication. The call-to-action prompts listeners to text for information on free naloxone locations or visit the provided website. Ultimately, the ad seeks to promote harm reduction and empower individuals to take proactive steps in preventing opioid-related overdoses, aligning with DCCCA's mission of substance abuse prevention.
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Ad stats
69,473
Ad Impressions
46,163
Uniques Listeners
20
Clicks
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Ad script
Do you have prescription painkillers, also called opioids, in your home? Naloxone can reverse an opioid overdose and safe a life. If you have opioid pain killers, you need Naloxone. To find a free location text Naloxone “N-A-L-O-X-O-N-E” to 55155 , that’s “N-A-L-O-X-O-N-E” to 55155 or visit okimready.org. Save Someone, Get Naloxone. DCCCA Prevention is funded by the Oklahoma Department of Mental Health & Substance Abuse Services, SAMHSA, and CSAP
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Targeting criteria
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Location
Oklahoma
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Demographics
Gender: Male, Female. Age: 18-24.
devices
Device
Mobile & Tablets, PC's & Laptops, Smart Speakers
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