One of the best ways to grow a podcast audience is through cross-show promotion - where you advertise your podcast on another podcast. It's a tactic we've seen deliver results time and time again for podcasters of every genre. And it was the topic to a webinar we did recently with our friends at Simplecast - a platform that enables podcasters to publish, manage, and measure their content.
But before diving into the details of how easy and effective it is to cross-promote on AudioGO's streaming ad platform, Simplecast's Caitlin Van Horn helps us set the stage with some important points about:
- Audience development, and how audio advertising helps in ways display and social marketing can't.
- The main models and channels to cross-show promotions, and how the automated approach with AudioGO saves on time and money.
Then we go into a demonstration of AudioGO, where our very own Ian Murphy discusses:
- The Streaming Audio Opportunity, and what tomorrow's media landscape looks like for today's podcasters.
- Best practices for audio advertising, and how to best leverage our targeting tools to reach new listeners.
- And, lastly, we wrap things up by sharing some examples of podcast ads.
So whether it’s your first time trying out cross-show promos, or if you’re just looking to level up your podcast marketing, we strongly advise you watch this webinar. Because it's full of useful info that could help get you more fans!
Simplecast is a leading podcast management and analytics platform, powering podcasts from some of the world’s most well-respected creators and brands — delivering nearly a billion audio requests last year. Featuring both the industry’s preeminent analytics platform and dynamic audio tool-set, MAE, (Moveable Audio Engine), Simplecast has more metrics and more unique insights than any other podcast technology company. Since 2013, the Simplecast suite of tools has made it effortless for podcasters of all sizes to distribute their podcasts anywhere people listen, and grow, understand, and better connect with their audiences.
Acquired earlier this year by Sirius XM-Pandora, Simplecast is also the latest addition to their AdsWizz subsidiary of adtech solutions. For more information, please visit simplecast.com