Who’s Calling? Measuring the Impact of your Audio Ads with Call Tracking

2 min read

Digital audio advertising is one of the most effective ways to generate new leads, especially now that the whole country is streaming more music, news, and podcasts than ever before.

Though depending on your goals, the direct impact of an audio ad isn't always that obvious. But, there is one easy way to measure the success of your campaigns - call tracking!

So if you’re looking to go beyond just impressions, listen-through-rates, and clicks, then come join us and the analytics experts at Marchex as we sit down for an info-packed, half-hour chat about:

  • Tips for setting up marketing attribution tools for your audio channels
  • How you can utilize call tracking to convert more customers faster
  • What your customers are doing before they stream your ad and after they call
  • How to get the most from your ad spend as you scale your digital audio advertising, and reporting, to the next level

You can also follow along with the slides from this presentation here. Enjoy!

About Marchex

Marchex understands the best customers are those who call your company - they convert faster, buy more, and churn less. Marchex provides solutions that help companies drive more calls, understand what happens on those calls, and convert more of those callers into customers. Their actionable intelligence strengthens the connection between companies and their customers, bridging the physical and digital world, to help brands maximize their marketing investments and operating efficiencies to acquire the best customers.

For more information, please visit: marchex.com