Reporting

Each user gets a personalized reporting dashboard that displays the following metrics in real-time: Campaign Metrics: Total/daily ad spend Budget Start/end dates Total/daily impressions (ad plays) ...

The CTR (click-through-rate) represents the percentage of listeners who clicked on a display banner. CTR is calculated by dividing the total number of clicks from your display banners by the total ...

LTR (listen through rate) represents the share of audio ads that are played entirely out of all ads that started playing

Total clicks is an aggregate value of the number of clicks all your banner ads have cumulatively recorded as part of your campaign

In your Campaign Report page is a graphical view of your ad's impression distribution by publisher, show (podcast only) and player. That way you can see exactly where your ads are playing at all ...

To download reports data as CSV, simply click the download icon next to each report title on your reporting dashboard

Be sure to check the campaign period and select your report data interval to be the included in the campaign run interval.

The genre and behavioral targeting breakdowns are only available for campaigns that have used this targeting type on campaign setup. If a campaign was setup without that specific targeting, your ...

Unfortunately for some users we can’t identify the exact corresponding zip code. In this case, all add deliveries will be grouped under an 'Unknown' label.

Because we host a number of different music streaming and digital radio publishers, for your convenience, we only display your campaign's top 100 publishers by name. The rest is bundled into the ...

Because we host a number of different podcast publishers, for your convenience, we only display your campaign's top 100 publishers by name. The rest is bundled into the Podcast Network Audience.

It displays your campaign’s distribution of ad plays across the top 10 podcast shows.

Podcast shows not included in the top 10 are grouped under the 'Others' category. Should you want to see more shows, click the download icon next to the graph title to export the top 100 shows in CSV ...

‘Unknown’ is the category that encompasses all the shows for which publishers haven't offered transparency. As more publishers enable show transparency, our reporting becomes more precise.

In Advanced reporting you can generate a report and add the new Ad dimension as a split to your report. Simply navigate to the 'Reporting' section and create a new report as usual. Ensure you select ...

This section provides detailed breakdowns for various dimensions like Ads, Age, Gender, Location (States, Regions, Cities, etc.), Devices, Inventory, Players, Audiences, Shows (for podcasts), and ...

The data displayed in the Insights breakdown can go back nine months, while the downloaded CSVs can keep the data for three years.

For campaigns lasting longer than 100 days, reporting will be provided on a weekly basis.

For streaming and podcast campaigns, the dedicated dimensions include: Behavioral (Streaming) Show Name (Podcast) Predictive (Podcast)

Understanding Click Discrepancies It’s common to see differences between AudioGo reporting and third-party tools like Google Analytics (GA) due to how each platform defines and measures activity. ...

With AudioGo Campaign Goals, you can measure campaign performance based on the objective you selected, not just traditional metrics like impressions. Choose a goal such as Brand Awareness, Brand ...