Audio Advertising for Financial & Insurance Services

Targeting Options

Combine location, demographics, device, behavior, content, and timing — then refine with ad positioning and language preferences.

Location State, city, county, DMA, MSA, zip code (US & CA)

Demographics Gender & age groups (18–24 through 65+)

Device Mobile, tablets, PC/laptop, smart speakers

Predictive Audiences 650+ Comscore segments — interests, behaviors, personas

Behavior 350+ listener behaviors & interest signals

Content Genre Streaming genres & podcast topics on Pandora, SiriusXM.

Day & Time Daypart by day of week & hour of day

Language English & Spanish audiences

Ad Position Pre-, mid-, post-roll podcast inventory

Learn more about targeting

Audience Segments

Real behavior, interests, and intent data across categories. Each segment comes with monthly reach numbers so you know exactly how big your audience is.

Income (HHI) - $60K+ 142M Income (HHI) - $100K+ 128M Income (HHI) - $250K+ 19M + Lifestyle, Occupation & hundreds more segments

Employed 97M Job Seekers 3M Self-Employed 591K + Lifestyle, Occupation & hundreds more segments

Home Owners 148M First Time Home Buyers 128M Home Movers 123M Renters 96M + Lifestyle, Occupation & hundreds more segments

Home Improvement 175M Home & Garden 163M Music 154M Pets 152M Finance 142M Fitness 141M Politics 120M Shopping 120M + Lifestyle, Occupation & hundreds more segments

Browse all segments

Listeners - AudioGo vs Radio

AudioGo

31.4%

Contemporary Hit Radio

11.5%

Country Radio

13.9%

Urban

8.1%

Adult Contemporary Radio

10%

AudioGo

31%

Contemporary Hit Radio

9.5%

Country Radio

12.7%

Urban

6.2%

Adult Contemporary Radio

10.2%

AudioGo

28.3%

Contemporary Hit Radio

10.6%

Country Radio

11.4%

Urban

8.9%

Adult Contemporary Radio

9.9%

AudioGo

28.6%

Contemporary Hit Radio

9.6%

Country Radio

12.3%

Urban

5.3%

Adult Contemporary Radio

10.3%

AudioGo

29.2%

Contemporary Hit Radio

12.2%

Country Radio

11.1%

Urban

8.2%

Adult Contemporary Radio

10%

AudioGo

28%

Contemporary Hit Radio

10.2%

Country Radio

10.8%

Urban

6.2%

Adult Contemporary Radio

9.8%

AudioGo

28.3%

Contemporary Hit Radio

10%

Country Radio

10.5%

Urban

5.8%

Adult Contemporary Radio

9.8%

AudioGo

27%

Contemporary Hit Radio

9.3%

Country Radio

7.5%

Urban

Adult Contemporary Radio

4.1%

AudioGo

Contemporary Hit Radio

Country Radio

Urban

Adult Contemporary Radio

Listeners - AudioGo vs Spotify

AudioGo

23.2%

Spotify

10.7%

AudioGo

23.5%

Spotify

11.5%

AudioGo

20.5%

Spotify

11.2%

AudioGo

21.9%

Spotify

10.2%

AudioGo

21.1%

Spotify

11.6%

AudioGo

21.1%

Spotify

10.7%

AudioGo

21.4%

Spotify

10.8%

AudioGo

20.5%

Spotify

10.2%

AudioGo

Spotify

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“AudioGo made it easy for us to reach local customers looking for banking and financial services. The setup was simple, the cost was reasonable, and we started seeing new inquiries almost immediately.”

Martin G

Regional Bank

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“As a small insurance agency, we needed a way to stand out without overspending. AudioGo helped us launch targeted audio ads that boosted our brand awareness across streaming platforms — and the results exceeded our expectations.”

Alicia T

Insurance Agency

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“Using AudioGo was a game-changer for promoting our loan services. The platform was user-friendly, the targeting options were spot-on, and within weeks we saw a noticeable increase in customer engagement.”

Samuel S

Loan Provider

Financial Premium Content

AudioGo’s premium network of publishers helps banks, lenders, insurance providers, and financial brands connect with millions of engaged listeners across the U.S. and Canada. Reach consumers during daily routines, commutes, and key decision-making moments through streaming audio, digital radio, and connected devices—when trust and timing matter most for financial services advertising.

Browse all publishers

Scam Goddess

The Ben Shapiro

The Ezra Klein Show

Stay Tranquilo

13th Juror

American Greed Podcast

Civics 101

Conan O’Brien Needs A Friend

Critical Role

Dateline: Missing In America

Deadline: White House

Vibe Check

Pardon My Take

48 Hours

Not So Little with Kendall Vertes

99% Invisible

Busted Open

Closing Bell

CounterClock

Dark Downeast

Dateline Originals

Deadly Mirage

The Daily

Murder, Mystery & Makeup

Serial

Amplified Voices

All In with Chris Hayes

Call Her Daddy

CNBC's "Fast Money"

Crime Junkie

Dateline

Dateline: True Crime Weekly

Dr. Laura Call of the Day

Scam Goddess

The Daily

Pardon My Take

The Ezra Klein Show

Serial

Not So Little with Kendall Vertes

13th Juror

All In with Chris Hayes

Busted Open

Civics 101

CNBC's "Fast Money"

CounterClock

Critical Role

Dateline

Dateline Originals

Deadline: White House

Dr. Laura Call of the Day

Vibe Check

The Ben Shapiro

Murder, Mystery & Makeup

48 Hours

Stay Tranquilo

Amplified Voices

99% Invisible

American Greed Podcast

Call Her Daddy

Closing Bell

Conan O’Brien Needs A Friend

Crime Junkie

Dark Downeast

Dateline: Missing In America

Dateline: True Crime Weekly

Deadly Mirage

Advertise on Leading Finance, Business, and Lifestyle Podcasts

Reach high-intent audiences across thousands of top podcasts from premier publishers. From personal finance and investing shows to business, entrepreneurship, and everyday lifestyle content, AudioGo helps your brand connect with listeners actively thinking about money, planning purchases, and making important financial decisions. Launch your podcast advertising campaign quickly with our self-serve platform and advanced audience targeting.

Browse all podcasts

KABC - 790 kHz AM

KASE - 100.7 MHz FM

KBER - 101.1 MHz FM

WAXQ - 104.3 MHz FM

WMJX - 106.7 MHz FM

KAKC - 1300 kHz AM

KATM - 103.3 MHz FM

KBIG - 104.3 MHz FM

WBGG - 105.9 MHz FM

WSTR - 94.1 MHz FM

KALZ - 96.7 MHz FM

KBAY - 94.5 MHz FM

KMEL - 106.1 MHz FM

WLS - 890 kHz AM

WTDY - 96.5 MHz FM

KABC - 790 kHz AM

KALZ - 96.7 MHz FM

KATM - 103.3 MHz FM

KBER - 101.1 MHz FM

KMEL - 106.1 MHz FM

WBGG - 105.9 MHz FM

WMJX - 106.7 MHz FM

WTDY - 96.5 MHz FM

KAKC - 1300 kHz AM

KASE - 100.7 MHz FM

KBAY - 94.5 MHz FM

KBIG - 104.3 MHz FM

WAXQ - 104.3 MHz FM

WLS - 890 kHz AM

WSTR - 94.1 MHz FM

Advertise on Major U.S. Radio Stations

Expand your reach across thousands of local radio stations and premium streaming radio channels with targeting options traditional radio can’t offer. Target by city, ZIP code, income, life stage, behavior, and purchase intent—while measuring campaign performance with real-time reporting and transparent attribution. Financial services radio advertising becomes smarter, faster, and more measurable with AudioGo.

Browse all stations

St. Mary's Bank

Performance

278,002 Impressions

117,382 Unique Listeners

277 Clicks

Targeting

Males and females between the ages of 25 and 64

Mobile and tablets, PCs and laptops, and smart speakers.

30 Zip Codes in New Hampshire

St. Mary's Bank Paid ad

0:00 0:30

Fulda Area Credit Union

Performance

13,920 Impressions

3,221 Unique Listeners

5 Clicks

Targeting

Males and females between the ages of 18 and 44

Mobile and tablets, PCs and laptops, and smart speakers.

Cottonwood, MN. Nobles, MN. Jackson, MN. Murray, MN.

Fulda Area Credit Union Paid ad

0:00 0:30

Range Finance

Performance

66,721 Impressions

43,110 Unique Listeners

0 Clicks

Targeting

Males and females between the ages of 35 and 54.

Seattle, WA. San Francisco, CA. Los Angeles, CA. Chicago, IL. Boston, MA. New York, NY.

Segments

Income - Estimated Household Income (HHI) $200,000+

Investment & Wealth - Net Worth - Greater than $499,999

Investment & Wealth - Owns Investments

Investment & Wealth - Stocks

Range Finance Paid ad

0:00 0:30

H&R Block

Performance

13,893 Impressions

3,741 Unique Listeners

101 Clicks

Targeting

Males and females aged 18+

Smart Speaker, Phone, Tablet, and Desktop

4 Zip Codes in Montrose, CO.

H&R Block Paid ad

0:00 0:30

Discover more about our creative services

Why audio advertising?

Audio advertising is highly effective because it reaches people in moments when they’re tuned in but not distracted by screens—like driving, working out, or cooking. Studies show digital audio ads boost brand recall, increase awareness, and drive online and in-store actions. With precise targeting, your message is delivered to the right audience in the right place, often at a lower cost than traditional media. Audio advertising is a powerful way to connect with your community and inspire action.

What targeting options are available?

AudioGo offers a wide range of targeting options across audience type, age, gender, time of day, location, language, genre (music and podcasts), as well as hundreds of interests and statuses across streaming and podcast campaigns. See our targeting options for more info.

What if I don't have my own audio ad?

If you don’t have an ad, we can make one for you for just $10. Our team can craft a professional audio ad for you read by real voice actors. Or you can generate a free ad instantly with our lifelike synthetic voice technology option. See more information on our ad creative services.

Can I partner with AudioGo?

Of course! We're always on the lookout for like-minded businesses and organizations to team up with! You can inquire with our Partnerships team by email. An introduction into who you are, and what your business or organization does is always helpful. Thanks, we look forward to seeing what we can do together!

Have more questions?

If you need help getting started, or anywhere along the way during your campaign, our support center and team are here to help.

More FAQs

Reach People with Banking, Financing, or Insurance Needs

Local Targeting

Target Finance Profiles

Easy Self-Service

Target finance focused listeners with precision

Targeting Options

Audience Segments

Reach In-Market Financial Services Consumers

Listeners - AudioGo vs Radio

AudioGo vs Radio

Listeners - AudioGo vs Spotify

AudioGo vs Spotify

Financial professionals grow with AudioGo

Access the biggest streaming publishers and podcasts

Financial Premium Content

Advertise on Leading Finance, Business, and Lifestyle Podcasts

Advertise on Major U.S. Radio Stations

No Ad? No Problem

Guides and resources

Guide to Digital Audio Advertising Campaigns

Audio Campaign Optimization Tips

Synthetic Voice Ads

Frequently asked questions

Reach People with Banking, Financing, or Insurance Needs

Local Targeting

Target Finance Profiles

Easy Self-Service

Target finance focused listeners with precision

Targeting Options

Audience Segments

Reach In-Market Financial Services Consumers

Listeners - AudioGo vs Radio

AudioGo vs Radio

Listeners - AudioGo vs Spotify

AudioGo vs Spotify

Financial professionals grow with AudioGo

Access the biggest streaming publishers and podcasts

Financial Premium Content

Advertise on Leading Finance, Business, and Lifestyle Podcasts

Advertise on Major U.S. Radio Stations

No Ad? No Problem

Guides and resources

Guide to Digital Audio Advertising Campaigns

Audio Campaign Optimization Tips

Synthetic Voice Ads

Frequently asked questions

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