79M - Monthly listeners

Construction Workers

Skilled construction professionals who consume audio content on job sites, during commutes, and throughout physical workdays. This hands-on audience actively buys tools, safety gear, vehicles, and work-life products essential to their trade.

Construction Tool & Equipment Retailers

Construction workers are frequent buyers of drills, saws, safety equipment, and specialty tools. Promote new arrivals, contractor discounts, and bulk pricing through audio ads. Reach job site listeners on Pandora and Spotify when they're actively thinking about tools and supplies.

Work Boot & Safety Apparel Brands

OSHA requirements and job site conditions drive regular purchases of boots, gloves, hard hats, and high-visibility gear. Promote durable, certified safety apparel through audio advertising. Connect with construction workers who prioritize comfort and protection in their daily gear choices.

Contractors & Trade Insurance Providers

Independent contractors need liability insurance, workers' comp, and equipment coverage to stay compliant and protected. Promote fast quotes and affordable trade coverage through audio ads. Reach self-employed construction workers and small contractors actively comparing insurance options.

Heavy-Duty Truck & Equipment Dealers

Construction professionals rely on powerful trucks and equipment to move materials and complete projects. Promote work trucks, trailers, and financing options through audio advertising on SiriusXM and iHeartRadio. Target by geography to reach buyers near your dealership or rental yard.

Job Site Audio Dominance

Construction workers stream music and radio throughout the workday on active job sites where screens and visual media are impractical. Audio advertising on Pandora, iHeartRadio & Spotify is one of the most direct ways to reach this audience during productive work hours.

Above-Average Income

Skilled construction workers—electricians, ironworkers, project managers—earn strong wages with significant discretionary spending power. This segment regularly invests in premium tools, vehicles, and home improvement products, making them high-value customers for multiple industries.

Geographic Precision Targeting

AudioGo's location targeting lets you reach construction workers by state, city, county, or zip code—ideal for promoting regional dealerships, local suppliers, and trade schools. Combine geographic filters with occupational targeting to zero in on active construction workers in your market.