Advertise on The New York Times podcasts

Advertise your business on The New York Times podcast network covering a wide range of topics, including news, culture, politics, technology, and more.

Advertise on The New York Times podcasts
About The New York Times

About The New York Times

The New York Times produces a variety of podcasts covering a wide range of topics, including news, culture, politics, technology, and more. Popular shows include: The Daily, Serial, Modern Love, The Ezra Klein Show, Still Processing, and The Argument. Each offers unique perspectives and insights on the world around us, making them popular choices for listeners seeking informative and thought-provoking content.

Advertising on The New York Times podcasts

Ages 20 to 55+

10M+ Listeners

41 Shows

Advertise on The New York Times podcasts today

Creating an audio campaign with AudioGo is as easy as 1-2-3

Set your budget, schedule

Any hour in the day, any day in the week. And with minimums as low as $250, it’s never been this affordable to advertise on top streaming apps.

Upload your audio

Or just submit a script to have us create a professionally made advertisement for you - in under 24 hours and for just $10.

Choose your audience

Target your listeners by age, gender, location, language music or podcast genre, and over 350 different interests and user statuses.

Frequently asked questions

You’ve got questions. We have answers!

How do I get started?

To get started with AudioGo: visit audiogo.com, click the Sign Up button and complete the registration form. We will email you a link to confirm your account.

Then you simply upload your creative, select your target audience, enter your budget, and go. Your campaign will begin running that same day.

If you don't have an audio ad, we can create one for you!

 

Where will my campaigns run in the US?

AudioGo’s publisher network includes iHeartRadio, Pandora, TuneIn, Sonos, SoundCloud, Cox Media Group, and more across the US. Your ad’s exact placement depends on your targeting — audiences who stream on iHeartRadio and match your targeting criteria are eligible to hear your ad.

What types of businesses use AudioGo?

AudioGo is built for businesses of all sizes, from local businesses to franchises and multi-location brands. Common customers include retailers, restaurants, entertainment venues, healthcare providers, automotive businesses, home services, and professional services looking to reach local audiences through streaming music, podcasts, and digital radio.

How much does AudioGo cost?

AudioGo offers dynamic pricing with budgets starting from $250 /$300 CAD per campaign. Dynamic Pricing is AudioGo’s adaptive bid-based pricing model that optimizes ad spend, securing the most relevant audience impressions at the lowest cost, while aligning with campaign goals such as website clicks, store visits, reach or awareness. 

Certain targeting options will also increase the CPM of your campaigns, specifically: behavioral targeting (streaming-only), Predictive Audiences (podcast-only), and ad positioning (podcast-only). See our pricing for more information.

Start your audio advertising campaign today and get heard on top streaming platforms: Pandora, Spotify, SiriusXM, more.

How do I create an audio ad?

Creating an audio ad is simpler than you might think. All you need is a short script—usually 15 to 30 seconds long—that introduces who you are, what you’re offering, and how listeners can take action.

If you don’t have a professional voiceover, AudioGo provides built-in tools to generate one for you, complete with background music to set the right tone. Once your ad is recorded and approved, you can upload it directly to the platform, set your targeting (location, audience interests, demographics), and launch your campaign.

In just a few steps, your message is ready to play across streaming radio, music apps, and podcasts. See here for more information.

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