The LTR (listen-through-rate) represents the percentage of ad plays that were listened to in its entirety.
For example, if your LTR is being shown as 97%. That just means 97% of those who listened to your ad, heard it the whole way through.
The LTR (listen-through-rate) represents the percentage of ad plays that were listened to in its entirety.
For example, if your LTR is being shown as 97%. That just means 97% of those who listened to your ad, heard it the whole way through.
