Political Audio Advertising

Candidate & campaign committees

Federal, state, and municipal candidates running on tight timelines. KPI: voter contact, persuasion lift, and turnout. Needs geo-precise targeting down to Congressional District and ZIP.

PACs, Super PACs & party committees

National and state-level organizations supporting multiple races. KPI: cross-district reach, share of voice, and cost per persuaded voter. Needs rapid-response flexibility as the news cycle moves.

Advocacy & issue organizations

501(c)(4)s, ballot-initiative campaigns, and advocacy groups driving issue awareness year-round. KPI: contact-action conversions, list growth, and qualified engagement among issue-aligned audiences.

Targeting Options

Combine location, demographics, device, behavior, content, and timing — then refine with ad positioning and language preferences.

Congressional District Targeting Target your ads to congressional districts, so you can focus your advertising within those Congressional Districts.

Location State, city, county, DMA, MSA, zip code (US & CA)

Demographics Gender & age groups (18–24 through 65+)

Device Mobile, tablets, PC/laptop, smart speakers

Predictive Audiences 650+ Comscore segments — interests, behaviors, personas

Behavior 350+ listener behaviors & interest signals

Content Genre Streaming genres & podcast topics on Pandora, SiriusXM.

Day & Time Daypart by day of week & hour of day

Language English & Spanish audiences

Ad Position Pre-, mid-, post-roll podcast inventory

Learn more about targeting

Audience Segments

Reach voters by party affiliation, voter history, and 2026 primary likelihood. Each segment comes with monthly reach numbers so you know exactly how big your audience is.

Democrats 1.4M

Republicans 1.4M

Independents 858K

Soft Democrats 574K

Soft Republicans 846K

Swing Voters 858K

Registered Voters 3.8M

Likely Voters 2.5M

Top Voters - Likely General 2025 (US) 1.8M

Likely Early & Mail-In Voters 827K

Likely 2026 Primary Voters 2.6M

Likely 2026 DEM Primary Voters 1.4M

Likely 2026 GOP Primary Voters 1.6M

Browse all segments

AudioGo vs Radio - Listeners

AudioGo

25.25%

Contemporary Hit Radio

10.78%

Country Radio

6.32%

Urban

9.4%

Adult Contemporary Radio

12.49%

AudioGo

26.48%

Contemporary Hit Radio

7.03%

Country Radio

16.59%

Urban

9.17%

Adult Contemporary Radio

2.38%

AudioGo

25.06%

Contemporary Hit Radio

9.4%

Country Radio

7.94%

Urban

7.21%

Adult Contemporary Radio

8.88%

AudioGo

23.73%

Contemporary Hit Radio

10.85%

Country Radio

8.89%

Urban

9.06%

Adult Contemporary Radio

7.48%

AudioGo

26.41%

Contemporary Hit Radio

6.73%

Country Radio

13.94%

Urban

7.66%

Adult Contemporary Radio

4.98%

AudioGo

26.84%

Contemporary Hit Radio

8.85%

Country Radio

14.28%

Urban

9.48%

Adult Contemporary Radio

5.93%

AudioGo

25.88%

Contemporary Hit Radio

11.34%

Country Radio

10.28%

Urban

9.59%

Adult Contemporary Radio

9.39%

AudioGo

23.04%

Contemporary Hit Radio

10.2%

Country Radio

5.92%

Urban

9.74%

Adult Contemporary Radio

7.46%

AudioGo

20.09%

Contemporary Hit Radio

9.35%

Country Radio

4.74%

Urban

8.49%

Adult Contemporary Radio

7.03%

AudioGo

25.86%

Contemporary Hit Radio

8.53%

Country Radio

10.91%

Urban

9.4%

Adult Contemporary Radio

6.37%

AudioGo

25.87%

Contemporary Hit Radio

12.2%

Country Radio

11.58%

Urban

9.65%

Adult Contemporary Radio

7.76%

AudioGo

26.23%

Contemporary Hit Radio

7.85%

Country Radio

10.83%

Urban

9.15%

Adult Contemporary Radio

6.2%

AudioGo

25.48%

Contemporary Hit Radio

10.61%

Country Radio

11.66%

Urban

10.21%

Adult Contemporary Radio

6.72%

AudioGo

26.02%

Contemporary Hit Radio

7.6%

Country Radio

10.68%

Urban

Adult Contemporary Radio

6.47%

AudioGo

26.26%

Contemporary Hit Radio

10.01%

Country Radio

11.6%

Urban

10.24%

Adult Contemporary Radio

6.19%

AudioGo

Contemporary Hit Radio

Country Radio

Urban

Adult Contemporary Radio

Source: MRI-Simmons Local Studies, Spring 2024 (Published 12/09/2024)

AudioGo vs Spotify - Listeners

AudioGo

18.47%

Spotify

10.21%

AudioGo

20.83%

Spotify

9.58%

AudioGo

18.97%

Spotify

11.11%

AudioGo

17.63%

Spotify

10.89%

AudioGo

19.91%

Spotify

9.35%

AudioGo

20.64%

Spotify

9.92%

AudioGo

19.21%

Spotify

10.68%

AudioGo

17.29%

Spotify

11.23%

AudioGo

14.7%

Spotify

10.02%

AudioGo

19.3%

Spotify

10.04%

AudioGo

19.3%

Spotify

11.06%

AudioGo

20.13%

Spotify

9.65%

AudioGo

19.81%

Spotify

11.11%

AudioGo

19.97%

Spotify

9.41%

AudioGo

20.4%

Spotify

10.82%

AudioGo

Spotify

Source: MRI-Simmons Local Studies, Spring 2024 (Published 12/09/2024)

Dashboard view

Real-time performance data for easy measurement and analysis, exportable into PDFs and CSVs for external sharing.

Real-time reporting

Up-to-the-minute analytics — plus the ability to stop, edit, and restart your live campaigns at any time.

Campaign data insights

Detailed metrics across every targeting attribute — by day, spend, impressions, clicks, unique listeners, geo, publisher, and more.

API reporting

Plug AudioGo directly into your existing reporting stack. Automatically ingest performance data into the dashboards your team already uses.

Red Seat Ventures

Bonneville International

New York Public Radio

Consumable

Yahoo Sports

VSiN

AudioBoom

Cox Media Group

Entravision

NBC

Pandora

The Last Podcast Network

Stingray

Washington Post

Accuradio

Blaze Media

AdsWizz

AudioMack

Cumulus Media

idobi Network

Odeeo

PodcastOne

reVolver Podcasts

Audacy

Freakonomics Radio

Unwell Network

Simplecast

AudioMob

Barstool Sports

DailyWire+

Locked On

OWN (Oprah Winfrey Network)

SiriusXM Podcast Network

Streaming Music

Between the songs they love

Your ad plays between tracks during active listening sessions — high-attention, brand-safe, screen-on or screen-off moments.

Browse all publishers

Scam Goddess

The Ben Shapiro Show

The Ezra Klein Show

Stay Tranquilo

13th Juror

American Greed Podcast

Civics 101

Conan O’Brien Needs A Friend

Critical Role

Dateline: Missing In America

Deadline: White House

Vibe Check

Pardon My Take

48 Hours

Not So Little with Kendall Vertes

99% Invisible

Busted Open

Closing Bell

CounterClock

Dark Downeast

Dateline Originals

Deadly Mirage

The Daily

Murder, Mystery & Makeup

Serial

Amplified Voices

All In with Chris Hayes

Call Her Daddy

CNBC's "Fast Money"

Crime Junkie

Dateline

Dateline: True Crime Weekly

Dr. Laura Call of the Day

Podcasts

Inside the shows they trust

Pre-roll and mid-roll ad slots in thousands of top podcasts. Listeners are engaged, attentive, and receptive.

Browse all podcasts

KABC - 790 kHz AM

KASE - 100.7 MHz FM

KBER - 101.1 MHz FM

WAXQ - 104.3 MHz FM

WMJX - 106.7 MHz FM

KAKC - 1300 kHz AM

KATM - 103.3 MHz FM

KBIG - 104.3 MHz FM

WBGG - 105.9 MHz FM

WSTR - 94.1 MHz FM

KALZ - 96.7 MHz FM

KBAY - 94.5 MHz FM

KMEL - 106.1 MHz FM

WLS - 890 kHz AM

WTDY - 96.5 MHz FM

Digital Radio

On their Local Radio Stations

AM/FM stations across every market in the US — reach voters during drive-time, news, and talk where local political messaging lands hardest.

Browse all stations

Flexible Service Model

Run campaigns fully self-serve, fully managed, or anywhere in between — switch anytime.

24/7 Account Access & Control

Launch, pause, reallocate, and edit campaigns whenever you need to — no waiting on insertion orders.

Dedicated Strategic Point of Contact

A campaign expert who knows political timelines, disclosure rules, and how to move fast under pressure.

Performance-Driven Optimization

Continuous optimization across audience, geo, daypart, and creative to maximize voter contact and persuasion.

What is political audio advertising?

Political audio advertising puts your campaign message in front of voters across streaming music, podcasts, and digital radio — the places they listen during commutes, errands, workouts, and downtime.

What voter targeting options are available?

AudioGo supports voter-file-based targeting — Registered Voters, Likely Voters, Democrats, Republicans, Independents, Swing Voters, Soft Democrats, Soft Republicans, Likely Early & Mail-In Voters, and 2026 Primary cohorts — combined with Congressional District, ZIP, State, County, City, Age, and Gender.

How does AudioGo handle political-ad disclosures?

AudioGo follows publisher and platform rules for political-ad disclosures, paid-for-by statements, and identity verification. Your dedicated strategic point of contact will walk you through requirements per publisher and per market before launch.

How fast can I launch a political campaign?

Most campaigns are live in minutes once creative is approved. AudioGo lets you pause, stop, or resume in real time — critical when the news cycle moves and you need to re-cut or reallocate spend fast.

Have more questions?

If you need help getting started, our support team is here to help.

More FAQs

Win Their Vote!

Built for every corner of political advertising

Candidate & campaign committees

PACs, Super PACs & party committees

Advocacy & issue organizations

Audio advertising is perfect for political campaigns

Reach voters with precision

Targeting Options

Audience Segments

Reach political audiences

AudioGo vs Radio - Listeners

AudioGo vs Radio

AudioGo vs Spotify - Listeners

AudioGo vs Spotify

Real-time reporting for campaigns of all sizes

Dashboard view

Real-time reporting

Campaign data insights

API reporting

Tap into the biggest streaming publishers and podcasts

Between the songs they love

Inside the shows they trust

On their Local Radio Stations

You're in control. We're here to help.

Flexible Service Model

24/7 Account Access & Control

Dedicated Strategic Point of Contact

Performance-Driven Optimization

Guides and resources

The political advertiser's guide to digital audio

Tips for creating political audio ads

Measuring political audio: from impressions to turnout

Audio Ad Creatives

Political Pricing

Frequently asked questions