Audio Ad Example: Mid-America Regional Council

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The audio ad promotes participation in the 2020 Census, emphasizing its safety, reliability, and ease of completion. It encourages individuals within the K-C region to respond promptly to ensure their community receives adequate funding for vital services like healthcare and education. By providing various response methods - online, by phone, or by mail - and offering support through resources like Census 20-20 K-C dot org and the 2-1-1 helpline, the ad aims to remove barriers to participation. Ultimately, its goal is to ensure every individual is counted confidentially, contributing to the accurate allocation of resources and representation within the community.

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Ad stats

27,245

Ad Impressions

25,252

Uniques Listeners

Clicks

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Ad script

It’s not too late to answer the 2020 Census. The Census is safe, reliable and easy. It’s how we get money for priorities around the K-C region like healthcare and education. You can respond anywhere, anytime. Online, by phone or by paper through the mail. Have questions? Visit Census 20-20 K-C dot org or call 2-1-1. Remember, your answers are confidential. Let’s make sure everyone gets counted.

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Targeting criteria

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Location

Kansas City, MO

Demographics

Gender: male, female Age group: 18-24

devices

Device

Mobile & Tablets, PC's & Laptops, Smart Speakers

MARC 2020 Census Campaign

Ad stats

Ad script

Targeting criteria

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