Direct Buy
*Limited to owned and operated shows from the SiriusXM Podcast Network
- Target specific shows*
- Host read ads options
- Assigned sales manager
- Budget requirements
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Getting Started
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Audience Network
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Customers
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Podcast Advertising, Simplified
Reach the Right Podcast Listeners, Effortlessly
With AudioGO, launching podcast ads is simple. Just set your target audience, and we’ll match your ad to the perfect podcast listeners across top podcast shows and publishers - all in one place.
Podcasts are growing. Grow your business with them.
Even as you read this, US podcast networks are enjoying record highs in listenership.
And most of them are now available for advertising through AudioGO.
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The network buying advantage
Reach your target audiences - at scale - across our aggregated publisher network.
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Access to over 1 in 2 listeners
Thanks to partners like SiriusXM, the #1 podcast sales network in the US.
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An effective sales channel
According to Midroll Media, 60% of listeners bought something from a podcast ad.
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No audio ad? No problem
Choose between $10 studio recordings or FREE on-demand, AI-generated spots.
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No salespersons needed
DIY entire podcast advertising campaigns from end-to-end in minutes, all in one place.
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No commitment neccessary
No contracts, no obligations. Edit or pause your ads at any time, no questions asked.
How buying podcast ads work on AudioGO
Launching podcast ads is fast and easy. Our platform is built on audience buying - just choose your targeting, and we match your ad to the right listeners across top podcast shows and publishers. With access to 60MM+ podcast listeners, you get broad yet precise reach, all in one place. This is what we call a network buy**, the AudioGO way.
If you're looking for direct buys* or host-read ads on specific shows, our partners at SiriusXM Media Sales can help connect you with the right opportunities.
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Network Buy
**Includes listeners of SiriusXM Podcasts AND 20+ other top podcast publishers
- Target specific audiences**
- Pre, mid, or post roll ads
- Self serve or managed service
- Flexible budgets
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Buy Podcast Ads
Powerful, precise, and plenty: podcast targeting on AudioGO
Choose from hundreds of options to connect with a growing, premium, highly-engaged customer, on your terms.
Age
reach your ad listeners by age group
Gender
reach your ad listeners by male or female
Location
reach your ad listeners by their state, city, and/or zipcode
Device
reach your ad listeners by the devices they stream on
Brand Safety
reach your ad listeners only on the shows you deem on-brand
Ad Position
reach your ad listeners before, during, or after a podcast
Podcast Audience
reach your ad listeners by their media interests and user personas
Podcast Topics
reach your ad listeners by the type of content they enjoy
Unlock deeper insights with advanced reporting
See how your campaign is doing in real-time to help maximize your ad strategy, and results
Optimize with real-time reporting
Once your campaign begins, your reporting dashboard will start to populate with live data of everything that's happening. From impressions, to clicks, to who's listening, where they're listening, what they're listening to and more, we'll give you a constant 360 degree view of how your ad is performing.
That way you can always make the right data-informed decisions when it comes to your optimizations.
Frequently asked questions
You’ve got questions. We have answers!
Why podcast advertising?
Podcast advertising provides brands and businesses with a powerful opportunity to reach millions of highly engaged listeners. With a targeted approach, advertisers can connect with specific audiences based on interests, demographics, and listening habits.
How much is podcast advertising?
With AudioGO, you can get started advertising on popular podcasts for as little as $250.
No audio ad? No problem, we got you covered.
If you don’t have an ad, we offer you two choices: a $10 studio recording with real voice actors and a 24 hour turnaround OR a FREE on-demand, AI-generated spot that can be made in a matter of seconds. Learn more.
Have more questions?
If you need help getting started - or want to learn more about podcast advertising - our support center is a great resource, and our Customer Success team is standing by.
Your digital marketing has never sounded so good
Reach millions of engaged listeners across leading podcast networks with simple, affordable, and powerful ad campaigns. AudioGO connects your message to the right audience - with no complex setups or big budgets required.
Start with AudioGO
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