The cost of a TV ad varies widely depending on the network, time of day, program, and market size. Local TV ads can start at just a few hundred dollars for a 30-second spot, while national primetime ads can cost tens of thousands—or even millions—of dollars for major events like the Super Bowl. On average, businesses might expect to pay $5 to $20 per 1,000 viewers (CPM) for traditional TV advertising.
For small and mid-sized businesses, TV can be expensive compared to digital audio, which offers similar reach with lower costs and more precise audience targeting. Platforms like AudioGO make it possible to reach the same local audiences that TV aims for, but with far more flexibility and efficiency.
