Media buying & planning
- Advanced reporting and analytics
Regions
- United States
- Canada
- Mexico
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Improvado
Improvado is an AI-powered marketing analytics and intelligence platform designed to help medium to large enterprises and agencies unify, automate, and analyze marketing and sales data at scale. It centralizes data from hundreds of marketing and sales sources, automates the full data pipeline (from extraction through transformation and harmonization to insights and reporting), and delivers analytics in business intelligence tools or through its dashboards.
What the Company Does
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Data Integration & ETL/ELT: Automates extraction, transformation, and loading of data from 500+ marketing and sales platforms, eliminating manual workflows and developer dependency.
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Marketing Data Governance: Applies rules and compliance monitoring to ensure data quality, campaign guideline adherence, and brand safety across channels.
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Reporting & Insights: Provides pre-built dashboards and AI-powered analytics to surface actionable insights, track performance metrics (like ROAS/ROI), and support rapid decision-making.
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AI Agents: Offers natural-language-driven AI assistants that help teams ask questions, generate reports, detect anomalies, and get recommendations.
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Professional Services: Includes custom dashboard development, data pipeline optimization, migration support, and hands-on training to help teams maximize the platform’s value.
Who It Serves
Improvado primarily targets marketing, analytics, and revenue teams within large enterprises and agencies that need to streamline complex data workflows, standardize reporting, and gain deeper insights from cross-channel marketing performance.
Headquarters: San Diego, California, USA
