Use AudioGo as your audio advertising platform to reach high-purchase-intent audiences through in-market behavior, frequent shopping, household spending, income, and life-stage targeting. Combine digital audio advertising, streaming audio advertising, podcast advertising, and radio advertising with precise geographic and demographic filters to connect with consumers most likely to purchase.
Reaching High Purchase Intent Audiences
When discussing audience targeting with a customer, ask questions that help identify who is most likely to purchase and what behaviors indicate buying intent.
This is called building an Ideal Customer Profile (ICP), or, a clear description of the type of customer most likely to want, buy, use, and stay engaged with your product or service. Discussion points to start building an ICP can include the following questions as starting points, built out to tailor to your specific industry.
Who are your best customers?
What age, income, household, or lifestyle do they have in common?
Who spends the most with your business?
Are they high-income households, big spenders, or frequent shoppers?
Who purchases most often?
Consider repeat customers, loyalty members, or frequent retail shoppers.
Are customers actively looking for your product or service?
Use In-Market audiences to reach people researching or planning a purchase.
Do your customers shop at specific retailers?
Target shoppers who frequently visit stores such as Walmart or other relevant retailers.
Who makes the purchasing decision?
Consider targeting household decision makers.
Do spending habits matter?
Reach audiences based on credit card spending, discretionary spending, dining habits, or overall shopping behavior.
Are there important life events or renewal periods?
For industries like insurance, target consumers whose policies or services are nearing expiration.
Can you narrow your audience further?
Layer behaviors with demographics such as salary range, age, household characteristics, diets, interests, or geography to create a more qualified audience.
Target Buyers, Not Just Browsers
Explore our behavior-based targeting segments that help you reach high spenders, in-market shoppers, and customers ready to make a purchase.
Occupation - Business Owners and Entrepreneurs
Occupation - C Level Executive
Occupation - C-Suite
Occupation - Chief Information Officer (US)
Occupation - Chief Marketing Officers (US)
Occupation - Chief Technology Officer / CTO (US)
Occupation - Executives
Occupation - IT Decision Makers
Occupation - Sales and Marketing Decision Makers
Occupation - Self-Employed / Entrepreneur / Business Owner
Occupation - Small business Owners
Shopping - Amazon shoppers
Shopping - Online shopping
Shopping - Retail Shoppers
Shopping - Top-Tier Spenders
Shopping - Black Friday and Cyber Monday
Shopping - Costco (Retail)
Shopping - Home Depot (Retail)
Shopping - IKEA (Retail)
Shopping - Lowes (Retail)
Shopping - Staples (Retail)
Shopping - Target (Retail)
Shopping - Walmart (Retail)
Shopping - Fashion / Clothes
Shopping - Frequent Fast Food customers
Shopping - Grocery Stores
Shopping - Home Security
Shopping - Jewelry
Shopping - Mattress
Shopping - Mobile Devices
Shopping - Nutritional / Healthy food
Shopping - Pharmacy / Drug Stores
Shopping - Vitamins, Supplements
Products - Beauty / Mouthwash shoppers
Products - Ready Meals & Meal Kit Subscriptions
Automotive - In-Market for Commercial / Utility Vehicle
Automotive - In-Market [Car Brand]
Automotive - Luxury Car Buyers
Automotive - SUV and Trucks buyers
Automotive - Used Cars Buyers
In-Market - New Car Buyer
In-Market - Used Car Buyer
In-Market - Auto Insurance
In-Market - Toyota Vehicle Repair
Housing - First Time Home Buyers
Housing - Home Movers
Housing - In-Market for a New Home
Housing - New Movers
Housing - New home owner
In-Market - Electrician
In-Market - Furniture Shoppers
In-Market - Heating, Ventilation, AC Services
In-Market - Home Appliance Shoppers
In-Market - Paint (Benjamin Moore, Behr, Sherwin Williams)
In-Market - Plumber/ Plumbing Services
In-Market - Roofing Contractors or Services
Personal Finance - Annual Credit Card Spend - $10,000-$15,000 (USD)
Personal Finance - Annual Credit Card Spend - Greater than $15,000 (USD)
Shopping - Top-Tier Spenders
In-Market - Financial Planning
In-Market - Insurance
Personal Finance - In-Market for Student Loans
Personal finance - In-Market for Financial Advisor / Wealth management
Personal Finance - Loans and Mortgages
Personal Finance - Mortgage / Home loan customers
Personal Finance - Retirement / Financial Planning
This video explains how to do audience & behavior targeting using AudioGo platform.
AudioGo has in-app features to help you target high purchase intent audiences based on spending habits and earning data. See below for how you can reach more listeners using AudioGo’s platform versus Spotify.
Listeners - AudioGo vs Spotify
Source: MRI-Simmons, Local Market Studies, Fall 2025 (Published 06/18/2026)
