How Cross-Promotional Ads Helped this Podcaster Expand his Audience

Overview

Taylor Moore produces Rude Tales of Magic, an independent comedy-adventure podcast from Fortunate Horse. Frustrated by the complexity of social media advertising, he turned to AudioGO for podcast cross-promotion — placing his ads on other shows with compatible audiences. Over two months, the campaign delivered 28,000+ impressions, reached 22,000 unique listeners, maintained a 96% completion rate, and drove sustained audience growth well beyond the campaign window.

At a Glance

About Rude Tales of Magic

Rude Tales of Magic is a D&D-inspired comedy-adventure podcast produced by Taylor Moore at Fortunate Horse. The show follows characters through the magical world of Cordelia and is available on Patreon and major podcast platforms.

Like most independent creators, Taylor was building his audience without the marketing infrastructure of a major network. He needed a scalable way to get in front of listeners who were already predisposed to enjoy what he'd made.

The Challenge

Social media advertising frustrated Taylor with its complexity and inconsistent results. Traditional podcast cross-promotion — reaching out to shows individually, negotiating rates, coordinating scheduling — was time-consuming and difficult to scale.

He needed a way to place his ads on the right shows, at the right scale, without spending more time on marketing than on making the podcast.

Strategy & Execution

Podcast cross-promotion via AudioGO's network

Cross-promotion places an ad on other podcasts with aligned audiences. Through AudioGO's network of 7,500+ shows, Taylor set targeting parameters — 18-to-34-year-old listeners interested in fiction and comedy — and let the platform match his ad to relevant inventory automatically.

Eliminating the outreach burden

Traditional cross-promotion requires identifying shows, pitching the host, negotiating, scheduling, and tracking manually. AudioGO replaced all of that with a campaign setup Taylor described as taking "minutes."

30-second spot

The campaign ran a 30-second audio ad across matched shows. The completion rate — 96% — reflects the alignment between the ad's audience targeting and the shows it ran on.

Results & Performance

• 28,000+ ad impressions delivered across the two-month campaign
• 22,000 unique listeners reached through targeted podcast inventory
• 96% ad completion rate for the 30-second spot
• Audience growth sustained beyond the campaign period — listeners continued to find and subscribe after ads stopped running
• Increased Patreon conversions observed during and after the campaign

Taylor Moore:

"By factors of 10, the easiest way to put marketing out in the world." And on the platform's value as a small creator: "being a small business...when I run into something this easy to use...that is a miracle."

Why it Worked

1. Audience alignment meant higher intent

An ad for a fiction and comedy podcast, running on other fiction and comedy podcasts, reaches listeners who already like the format. That match is what drove a 96% completion rate — listeners weren't skipping because the ad was relevant to them.

2. Network scale made cross-promotion viable

7,500+ shows is a level of access no independent creator could achieve through outreach alone. AudioGO's network turned a manual, time-consuming process into a self-serve campaign.

3. Growth that outlasted the campaign

Podcast growth is cumulative. Listeners who discovered Rude Tales of Magic through the campaign subscribed, shared, and drove further organic growth — the campaign's value extended well beyond the two months it ran.

4. Patreon conversions show real business impact

For an independent creator, Patreon revenue is the business model. The uptick in conversions during the campaign period shows that audio cross-promotion didn't just build audience numbers — it built paying supporters.