Overview
MOO wanted to stand out in a crowded market and build brand awareness among small business owners. Its agency partner, Acceleration Partners, recommended audio advertising as a way to reach small business owners. Together they turned to AudioGo, launching campaigns in 2025 that combined awareness flights ahead of key seasons with conversion-focused campaigns during promotional periods.
The result: sales campaigns saw 6% higher total revenue and 6.5% higher new customer revenue in periods when AudioGo ran, while awareness campaigns lifted orders 12% and new customer orders 7% against the pre-campaign baseline.
About MOO
MOO has supplied branded business items, such as, business cards, notebooks, water bottles, and more to customers in the UK and North America since 2006. As a mid-market B2B brand in a saturated category, MOO needed ways to grow that were efficient, sustainable, and clearly different from the competition.
MOO engaged Acceleration Partners to increase brand awareness and customer acquisition while keeping growth sustainable and efficient.
Campaign Objective
- Build brand awareness among small business owners, MOO’s core audience
- Drive new customer acquisition and sales during promotional periods
- Differentiate MOO in a saturated marketplace
- Scale efficiently through partnerships
Strategy & Execution
Acceleration Partners had run audio for other retail and B2B clients and seen consistently positive return on ad spend. They brought that experience to MOO and chose AudioGo for four reasons.
Why AudioGo
- Precise audience targeting: by city and state, age range, listening device, audience segment, and podcast topic.
- Proven ROAS: consistently positive returns across previous retail and B2B campaigns run by the agency.
- New customer impact: high engagement and strong conversion rates with new audiences.
- Low barrier to entry: a $250 minimum, with MOO typically running $1,000 campaigns for broader reach.
Two campaign types, one calendar
-
Awareness campaigns ran ahead of MOO’s key seasons. Custom scripts focused on brand visibility, and results were measured against a pre-campaign baseline.
-
Sales campaigns ran during promotional periods. Conversion-focused scripts were tied to website promotions, and results were compared period over period, when AudioGo ran versus when it did not.
Creative and testing
The team tested scripts, talking points, and banner designs throughout the campaigns, pulling assets from MOO’s existing library, and used audience and topic recommendations to refine where ads ran.
Measurement
Acceleration Partners built a custom tracking and attribution setup and integrated MOO’s internal attribution tool. That gave the team two views of performance: AudioGo platform metrics and MOO’s own data on sessions, orders, and revenue.
Targeting Approach
Reaching small business owners takes more than a single demographic filter. AudioGo lets advertisers combine several targeting options, which Acceleration Partners cited as a key reason for choosing the platform.
AudioGo targeting options
|
Geography |
City and state |
|
Age range |
Custom age ranges |
|
Listening device |
Device type |
|
Audience segments |
Pre-built audience segments |
|
Podcast topics |
Topic-specific podcast categories |
Where MOO’s ads ran
MOO’s campaigns ran across rock, country, and classical listening, plus topic-specific podcasts on history, business, and career growth.
Results & Performance
Both campaign types moved orders, new customer activity, and revenue.
|
+6% Total Revenue |
+6.5% New Customer Revenue |
+12% Orders |
Sales campaigns
Period-over-period, comparing promotional periods when AudioGo ran with those when it did not:
|
Metric |
Change |
|
Total revenue |
+6% |
|
New customer revenue |
+6.5% |
|
Total orders |
+4% |
|
Sessions |
+1.5% |
Awareness campaigns
Compared with the pre-campaign baseline:
|
Metric |
Change |
|
Orders |
+12% |
|
New customer orders |
+7% |
|
Sessions |
+2% |
|
New customer revenue |
+2% |
Why it worked
Several choices set this program up to perform:
1. The right audience, found by interest
MOO placed ads across business, career growth, and history podcasts as well as rock, country, and classical listening, using AudioGo’s targeting to reach small business owners where they were already listening.
2. Campaigns matched to the business calendar
Awareness flights built visibility before key seasons. Sales flights then converted that attention during promotions. Each had its own script and its own measurement approach.
3. A low-risk way to start and scale
With a $250 minimum, audio was easy to start. MOO typically ran $1,000 campaigns for better reach while keeping each investment modest.
4. Testing and measurement built in
Constant testing of scripts, talking points, and banners, plus custom attribution alongside MOO’s internal tools, gave the team the insight to keep optimizing.
5. Agency expertise and the right platform
Acceleration Partners brought experience from earlier audio campaigns across retail and B2B. AudioGo supplied the targeting and inventory to act on it.
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