When a Phoenix-based home services company, in partnership with its agency, BDR Media, launched a streaming audio campaign through AudioGo and paired it with display retargeting, the impact was immediate and measurable across key website metrics: Google traffic nearly doubled, direct traffic surged, and conversion rate improved.
This is how audio advertising makes paid search more efficient!
Site Traffic
Conversions
|
Metric |
Industry Standard |
With AudioGo |
|---|---|---|
|
Conversion Rate |
0.1% – 0.2% |
0.6% – 1.15% |
|
Performance vs. Industry |
Baseline |
5–6× above average |
“The big win is always in increasing the direct users — that means they’re bypassing Google, which helps reduce our client’s cost per lead. It really frees them from constantly having to deal with the increasing costs of Google.”
-Deb, BDR
"When people already know and trust a brand, they search for it directly - that’s brand awareness doing the heavy lifting, and it shows up directly in cross-channel marketing."
-Chris Bolte, AudioGo
The AudioGo Solution
1. Streaming Audio Ads — Delivered across streaming platforms to build brand awareness wherever the target audience was listening: in the car, at the gym, and at home.
2. Display Retargeting — Immediately after hearing the audio ad, listeners were retargeted with display ads when they went online, driving them to a custom landing page to call, submit a form, or request an estimate.
Key Takeaways for Advertisers
Stop Overpaying Google and Start Running Audio Ads
1. Audio builds brand trust that makes paid search more effective.
When consumers recognize a brand, they are significantly more likely to click on it in Google results rather than a competitor — reducing cost per click and improving Quality Scores.
2. Direct traffic growth = lower cost per lead.
More direct traffic means fewer paid clicks are required to generate the same number of leads. Advertisers who use audio to drive direct traffic are actively reducing their Google dependency.
3. AudioGo’s retargeting closes the awareness gap.
AudioGo’s ability to retarget nearly all audio listeners with a digital display ad immediately afterward creates a measurable conversion path from audio to action.
About AudioGo
AudioGo is a leading streaming audio advertising platform that enables advertisers and agencies to reach consumers across top streaming services with highly targeted audio and display retargeting campaigns. AudioGo’s platform is built for performance — delivering measurable results, granular reporting by demographic, and industry-leading retargeting rates that help advertisers make every dollar go further.
About BDR / BxB Media
BDR is a leading training and business development resource for HVAC, plumbing, and home services businesses. BxB Media, a BDR subsidiary, provides full-service marketing solutions — including streaming audio, CTV, display, and SEO — to help home services companies grow profitably and build lasting brand equity.
