AudioGO Blog: Expert Insights on Digital Audio Advertising for Small Businesses

Audio Advertising for Small Businesses

Written by AudioGO Team | October 17, 2025
Reach your customers where they already are...

streaming music, listening to podcasts, and tuning into digital radio

Why Audio Advertising Should Be on Your Radar

Far-reaching. Fast-growing. Attention-grabbing. Highly-effective.

The numbers alone are reason enough to double down on digital audio advertising, but it’s the reality that also makes it a must-have. Whether they're commuting, working out, cooking dinner, or just relaxing at home, your customers are listening to something - music, podcasts, radio shows. And that's your opportunity. Digital audio advertising puts you exactly where your customers already are - on their favorite streaming platforms.

Audio advertising isn't just for big corporations. Small businesses can now tap into the same streaming networks that reach millions of listeners every day.

The Numbers: Audio is Big!

Massive Reach
More Time Spent
79%
of Americans stream audio daily
4.5
hours spent listening to audio daily
Captive Audience
It Works
65%
have higher attention than video or social ads
81%
 take action after hearing ads

AudioGo is specifically designed for small businesses that want to grow brand awareness and reach targeted consumers, without the enterprise-level complexity or budget. 

Vast Consumer Reach and Budget Friendly
  • 160M+ monthly listeners
  • Top 10 music streaming apps
  • 2,500 radio stations, #1 in select markets
  • Gaming and CTV markets
  • Multicultural audience
  • Only $250 to get started

Small Businesses With Local Footprint Are Using Audio Advertising

Businesses and organizations of all sizes and types are tapping into the power of audio to connect with today’s always-on listeners. With precise targeting and nationwide reach, AudioGO helps brands reach consumers wherever they are - on the go, at home, or in the moment.

Automotive

Drive awareness and bring in-market car buyers to your dealership during their daily commutes or weekend drives.

Financial Services

Reach consumers exploring banking, lending, or insurance options right when they’re making financial decisions.

Home Services

Stay top of mind with nearby homeowners the moment they need repairs, upgrades, or maintenance.

Local Businesses

Attract more foot traffic with hyper-local targeting that gets your message to customers right in your neighborhood.

Podcasters

Grow your listenership and boost downloads by promoting your show to audiences who already love audio.

Real Estate Agents

Showcase listings and open houses to potential buyers and renters in your target zip codes.

Non Profits

Inspire support and donations by sharing your mission with listeners who care about your cause.

Recruiting/Staffing

Advertise open roles and reach skilled candidates through career-minded podcasts and local listeners.

Healthcare Facilities

Promote your services and connect with new patients seeking trusted care close to home.

Education/Schools

Increase enrollment and awareness by engaging prospective students and parents in your area.

Get Access to Major Networks

When you advertise with AudioGo, your ads don't just play on one platform. They reach listeners across major audio networks representing over 160M+ listeners: Pandora, SiriusXM, iHeartRadio, and more. 

 

 

Get Access to Popular Podcasts

The AudioGo Podcast Network brings together an unmatched lineup of popular names and emerging voices - spanning comedy, true crime, news, sports, and more. 

Podcasts aren’t just engaging—they’re among the most persuasive channels in digital media. 

  • 86% ad recall among the most active listeners
  • 88% have taken action after hearing a podcast ad
  • 57% are more likely to purchase after listening

When your message is in their ears, it stays in their minds—and moves them to act.

 

 

Ad Dollars Well Spent

 

Budget Friendly

It 's only $250 to get started. No long-term contracts. AudioGo works for everyone, from solo entrepreneurs to established businesses and agencies, with transparent, budget-friendly pricing. 

 

 

Lower Ad Rates

With ad rates up to 40% lower than local market averages, AudioGo beats traditional radio and media costs, making audio advertising affordable and accessible for your businesses.

You'll Never Overpay

AudioGO’s real-time dynamic pricing engine ensures advertisers always pay the lowest rate. Our adaptive system automatically adjusts to marketplace demand, optimizing your campaign to deliver clicks, visits, or awareness at maximum efficiency. 

 

Precision Targeting

AudioGO sets the standard in audience targeting, offering more than 1,000 advanced options powered by our proprietary technology. Our platform intelligently matches your ads to listeners who align with your precise campaign criteria—so every impression is delivered to the audiences that matter most.

Listener Targeting
Contextual Targeting Inventory Targeting

Demographic

Gender and age. 

Language

English-language content or Spanish-language content.

Device

Mobile phones & tablets, PCs & laptops, smart speakers, and gaming consoles.

Geographic

City, county, state, DMA, ZIP code.

Genre

Target by content type (music genres and podcast categories).

Ad Positioning

Choose pre, mid, and/or post-roll placements within podcasts.

Behavior

Choose from 300+ listener interests and personas.

Day and Time

Run ads on specific days/times (e.g., rush hour).

Brand Suitability

Exclude content types where you don’t want your ads to run.

Predictive Audiences

300+ predictive behaviors related to life stages, purchase intent, and more.

   

Display Re-Targeting

Hear it. See it. Click it. Extend your audience reach with retargeting, reconnecting with listeners who have already listened to your ad as they browse the Internet. Ad repetition serves as a powerful force for brand recall and post ad conversions. Using this one-two punch of cross-channel audio targeting plus display ads increases engagement. Studies show that by running audio ads and retargeted display ads together in the same campaign, you could 4X the clicks.
 

Advanced Reporting

Track every impression, listener, and conversion in real time with AudioGO’s comprehensive reporting suite. Access every campaign KPI at a glance, and empower smarter optimization with our tracking pixel, where  each conversion event helps your targeting get even more precise.

 

AudioGo Compared with Radio and Spotify

AudioGo offers access to a larger and more diverse listener audience, richer targeting, and better pricing. 

AudioGo vs Radio 

Feature AudioGo Traditional Radio
Reach 100M+ steaming listeners; 2500 radio stations Anyone with transmission of a station
Minimum Budget $250 $5,000+
Contracts Pay-as-you-go Long-term contracts
Ad Services $10 professional /Free AI $500-2,000+ production
Targeting 500+ precise options General audience only
 Reporting  Real-time reporting  Limited

 

AudioGo is #1 in major metro markets

AudioGo vs Spotify

Feature AudioGo Spotify

Listeners

150M+ (3X size)

Ad enabled

51.3M

Most pay for no ads

Targeting

1000+ options

Less options than AudioGo

Pricing

Dynamic CPM or Fixed

Bid CPM

Display Retargeting

Yes

No

 

AudioGo beats Spotify in Audience Reach Across All U.S. Markets

 

Why Audio Advertising Will Be Good For Your Business

  • Self-serve. No need to pick up a phone or send an email, just login and schedule your ads.
  • Studio-quality. Ads that sound as good as the Fortune 500 companies
  • Targeting. Advanced targeting technology to reach your consumers with precision. 
  • Scalable. Access to just about every publisher in digital audio. 
  • Support. Our team is here with the guidance, resources, and real human support to help your campaigns succeed.

It's the Future. Give AudioGo a Try and See the Difference