Use AudioGo as your audio advertising platform to reach high-purchase-intent audiences through in-market behavior, frequent shopping, household spending, income, and life-stage targeting. Combine digital audio advertising, streaming audio advertising, podcast advertising, and radio advertising with precise geographic and demographic filters to connect with consumers most likely to purchase.
When discussing audience targeting with a customer, ask questions that help identify who is most likely to purchase and what behaviors indicate buying intent.
This is called building an Ideal Customer Profile (ICP), or, a clear description of the type of customer most likely to want, buy, use, and stay engaged with your product or service. Discussion points to start building an ICP can include the following questions as starting points, built out to tailor to your specific industry.
This video explains how to do audience & behavior targeting using AudioGo platform.
AudioGo has in-app features to help you target high purchase intent audiences based on spending habits and earning data. See below for how you can reach more listeners using AudioGo’s platform versus Spotify.