Do you ever feel a disconnect between traditional advertising metrics and your specific objectives? If you're an audio advertiser, we bet the answer is yes.
With ad spend in the digital audio advertising market only growing (it’s forecasted to reach $11.13bn this year), there’s a good chance that sentiment can only grow.
Goal-Based Buying, AudioGO’s brand new feature, is here to help. The game-changing addition to AudioGO’s platform is designed to empower advertisers with a more intuitive and strategic approach to their campaigns.
Before building out a campaign, use Goal-Based Buying to set, track, and optimize campaigns according to specific objectives beyond traditional metrics, such as demographics or number of impressions.
It’s an intuitive way to strategize and execute campaigns based on specific business goals. More on that below.
By allowing advertisers to select their primary campaign objective, AudioGo can then recommend the best audio ad strategies, placements, and targeting options to achieve that specific goal.
These behind-the-scenes adjustments to your campaign structure optimizes the delivery of your goal, providing optimal results.
Learn more about each of these goals here.
Whether generating brand awareness, boosting app downloads, or increasing website visits, Goal-Based Buying enables advertisers to align their campaigns directly to their overarching goals.
Plus, having campaigns directly connected to advertisers’ goals ensures a more effective ad spend, increased ROI, a smoother advertising experience, higher retention rates, and better insights into customer needs.