How AudioGO Makes Audio Advertising Easy and Accessible for Ad Agencies
Before we discuss AudioGO's capabilities for ad agencies, let’s debunk a few myths about audio advertising. To run successful ads, you don’t need a massive budget, a specialized team, or fancy tools—and one myth we will stand by is that time is precious.
That’s where AudioGO comes in
AudioGO makes the power of audio accessible and simple for ad agencies of any size to use so you can focus more on helping your clients and less time on tedious tasks. We believe that entrepreneurs, brick-and-mortar shops, e-commerce retailers, and any small business should have the opportunity to get their message heard—we also feel this process should be easy.
That’s why we eliminated the salesperson and the studio to build the first programmatic self-serve platform that allows anyone to create, buy, and run audio ads on the biggest music, radio, and podcast streaming apps.
All in, in just 48 hours you can be up and running with an ad campaign for only $250. The typical price of a 60-second ad can run up to $750.
So, you want to run your audio ads on AudioGO to reach audiences in personalized and engaging ways—that’s awesome! But where to start? It’s all in this guide, where you’ll learn:
…And more.
Podcasts are one of the fastest-growing forms of entertainment in the world, with a projected 30 million listeners by the end of this year. One of the biggest growth opportunities for agencies in the coming years—thanks to Millennials and Gen Zers—is in music and podcast advertising. Virtually everyone is listening; so there’s no better time to get your clients heard.
Why now? Think about the wide (and quickly growing) reach:
Think about your average day and those moments when screens are off and your favorite music or podcast is on. It may be while driving, exercising, cooking, or cleaning around the house. It accounts for a lot, right?
Because for the average American, those audio moments account for over 4 hours of the day. That’s a long time to be away from Facebook and Google ads.
Fortunately, it’s in these moments that streaming audio ads can help fill that messaging gap. These ads can reach your client’s customers in impactful ways, and in places your search and social media marketing can’t. At the same time, you can still promote and reinforce your client's online brand.
Why does your agency need a digital audio ad strategy?
It can put your clients messaging everywhere where audio listeners go on their journey, whether on-screen or off. Research by AdzWizz found that integrating audio into your content marketing strategy can increase engagement by 4X!
Along with increased audience engagement, podcast advertising initiates an aided recall rate of 71% for brand awareness, impressively higher than the 50% rate among those not exposed to an ad.
The biggest benefit of digital audio advertising may be that it allows you to reach an audience already in the mindset to listen, learn, and be entertained.
Now let’s dive deeper into some of these captivated and engaged audiences; including where and how to find them using AudioGO's local targeting and precision measurement capabilities.
Digital audio advertising offers significant advantages over traditional radio advertising, making it a more practical choice for brands today. Here are some key differences between AudioGO and terrestrial radio advertising:
|
AudioGO |
Terrestrial Radio |
|
|
Audience Reach |
Streaming music, podcasts, and radio |
Limited to geography |
|
Targeting |
500 segment options |
No specific targeting outside of the audience |
|
Listening Time |
1:40 hrs a day |
1:23 hrs a day |
|
Interactivity |
High, clickable links |
Low, verbal call to action |
|
Budget |
Starts at $250 |
$750+ |
See a full comparison here.
Who's listening?
Understanding audio advertising's unique audiences is crucial to crafting effective campaigns. From millennials to baby boomers, listeners are tuning in to podcasts, streaming services, and digital radio in record numbers. Here’s a closer look at who is listening and why this matters for your clients:
Another myth: audience targeting is complicated, and requires substantial experience and complex tools. With AudioGO’s targeting capabilities, your ads reach whoever you want, wherever they are, whenever; simply by selecting any of the demographic or advanced targeting options of your choice, like:
Whether it’s job seekers in Reno, country music lovers in Nashville, sports fanatics the night after a big game or 20-something-year-old singles—you decide who hears your ad.
Choose from more than 500 different targeting options and enjoy the perks of cross-device targeting and integration, at no extra cost.
Predictive Audiences is an industry-first, cookie-free targeting solution with over 300 podcast audience segments that span listeners' interests, consumer behaviors, personas, and media activities.
Using AdsWizz's AI transcription technology, we can extract keywords, topics, concepts, and sentiments from your favorite podcasts.
Predictive Audiences then combines that contextual data with Comscore's user info to match your ad with content your audiences have a high affinity for. This sophisticated personalization gives you more ad opportunities to reach your target audiences and unlock new ones.
[Note: This is only available for Publishers and Podcasters using the AdsWizz Campaign Manager and for Advertisers using the AdsWizz Audio DSP.]
That’s a no-brainer with two options unique to AudioGO: Synthetic Voice Ads or Produced Voice Ads.
Synthetic Voice Ads
One of the biggest obstacles to advertising on audio channels is having studio access. AudioGO solves this problem by offering professionally made audio ads for FREE in two super easy steps:
In less than 24 hours, your audio ad will be recorded and ready for launch.
Produced Voice Ads
Remove the need and expense of a production team and create a 30-second ad on one platform with AudioGO’s Produced Voice Ads. For just $10, have a professional podcast or streaming ad created in under 48 hours. It’s easy to customize with flexible revisions, and you can choose either English or Spanish professional-level language ads.
Ad Creative Suite
It’s all part of our Ad Creative Suite. Need help with a script? We have you covered. With our Ad Inspiration Library, you can study successful ad campaigns that align with your brand goals, listen to the ads, and read up on proven tips. We even provide ad templates.
It’s a proven formula to strike the right note with your listeners.
Highly Engaged Audiences
Listeners are typically more engaged with audio content compared to other formats. Whether tuning into a favorite podcast or a carefully curated playlist, audiences are actively choosing what to listen to, and in turn, are creating an environment more open to brand messages.
Multi-Tasking and Mobility
Audio advertising reaches people in moments where other formats cannot—during commutes, workouts, household chores, and more. This “hands-free” nature means that audio can connect with audiences who are otherwise unreachable by visual or text-based ads.
Personalization and Targeting Capabilities
AudioGO offers sophisticated targeting options, allowing brands to reach specific locations, demographics, interests, or listening patterns. This level of personalization increases the relevance of ads, improving overall campaign performance.
By understanding these core aspects of audio advertising, digital agencies can better position themselves to offer strategic guidance and effective campaigns that meet the evolving needs of their clients.
Okay, so after hearing how easy it is to create and publish the audio ad of your dreams with AudioGO, you need to get your clients on board. Here’s a few standout stats that may help:
AudioGO is a self-serve advertising platform that helps agencies place digital advertising on the biggest music, radio, and podcast streaming services. We offer:
Fun fact: 43% of all US-based listeners can be reached via AudioGO.
It doesn’t stop there.
The AudioGO Agency Program gives you access to incentives, training, support, and resources to help set your clients up for success. The program includes:
AudioGO brings together the country’s leading digital radio stations, podcasts, music streaming services, and Spanish-language content. In one place, gain access to more than 150 million unique listeners in the US and Canada. Connect with over 1,500 streaming radio stations and over 7,500 podcasts from 10+ networks.
See a full list of our publishers here.
Sparklight Advertising
“Being part of the agency partner program elevated our game—access to exclusive insights, dedicated support, and advanced analytics empowered us to refine strategies and drive exceptional ROI for our clients.” — Aubrey Kurtz, Digital Sales Operations Manager
Bloom Creative
“AudioGO makes it easy to find the right audience every time. I have been blown away by the targeting options, and how easy it is to set up and manage multiple campaigns using one simple dashboard.” — Braden Dennis, Founder & Whatcom County Local
Red Circle Agency
“With streaming audio being such a fragmented audience, using AudioGo allows us to reach listeners on multiple platforms like Pandora, iHeart, and SiriusXM podcasts.” — Bobby Koutelis, Digital Media Director
MPW
“The AudioGO platform has exceeded our expectations and significantly boosted our operational efficiency and client support. With rapid campaign deployment, swift ad approvals, personal attention, and flexible billing options, AudioGO is the media partner we dream about.” — Dan Acker, Partner and Media Planner.
Are you ready to help your clients see (and enjoy) the power of digital audio advertising through AudioGO?