How Dose Moving Supercharged Recruitment with Targeted Audio Ads

Overview

Dose Moving, Arizona's #1 recommended moving company, faced rapidly growing demand and a pressing need to hire movers quickly. Using AudioGO's demographic and interest-based targeting, founder Marilee Dose reached 15,000+ qualified candidates across Phoenix — generating a 0.36% click-through rate (vs. the 0.1% display average) and a significant increase in applications, with multiple hires completed.

At a Glance

About Dose Moving

Dose Moving is a family-owned moving company based in Phoenix, Arizona — rated #1 in the state for residential and commercial relocation. Founded by Marilee Dose, the company prides itself on integrity, careful hiring standards, and a team-first culture.

As Arizona's relocation market grew, Dose Moving needed to scale its team quickly. Postings on Indeed and ZipRecruiter weren't generating the right volume or the right candidates. Marilee needed a way to reach qualified people who weren't actively job-hunting.

Campaign Objective

• Reach a high volume of qualified mover candidates in Phoenix
• Find applicants who matched the company's standards — physically capable, reliable, and team-oriented
• Move faster than job board timelines allowed

Strategy & Execution

Demographic and interest-based targeting

AudioGO's targeting allowed Marilee to focus the campaign on men aged 18-34 in Phoenix who had demonstrated interest in fitness and employment opportunities — a profile that closely matched the company's ideal hire.

Professional ad in 24 hours for $10

AudioGO's creative services produced a polished audio spot from Marilee's script within 24 hours. The ad featured a relatable male voice actor and upbeat music — designed to feel authentic and energetic rather than corporate. Total production cost: $10.

Broad streaming reach

The campaign ran across streaming audio, podcasts, and digital radio apps — reaching candidates where they were spending time, not just where they happened to be browsing job boards.

Results & Performance

• 15,000+ qualified candidates reached across streaming, podcasts, and digital radio in Phoenix
• 0.36% click-through rate — 3.6x the 0.1% display advertising benchmark
• Significant increase in applications during the campaign window
• Multiple hires completed from campaign-generated applicants
• Ad produced for $10 and delivered within 24 hours

Marilee Dose:

"We saw a significant bump in applications during our campaign. They were well qualified. Some even got hired!" On the platform itself: "AudioGO's platform made the process really easy. I was quite impressed with the speed and quality."

Why it worked

1. Targeting found passive candidates

Most great candidates aren't actively browsing job boards. AudioGO reached them mid-stream — while listening to music or podcasts — with a message relevant to their interests. That's a population job postings simply don't access.

2. Audio builds trust faster than text

A human voice speaking directly to a listener creates a different kind of connection than a job listing. For a company whose brand is built on integrity and culture, audio was a natural fit.

3. Fast, affordable production removed the barrier

At $10 and 24-hour turnaround, Dose Moving could act on a hiring need without the production timelines of traditional broadcast. When demand is growing fast, that speed matters.

4. Click-through performance confirmed intent

A 0.36% CTR isn't just a metric — it's evidence that the right people heard the ad and took action. Candidates who click through an audio ad are self-selecting for interest, which showed up in the quality of the applicant pool.