Just like you're used to targeting music or podcast, you now have the option to choose what kind of listeners will be hearing your message. Whether you're looking to target parents, business owners, fitness enthusiasts, fashionistas or foodies you now have the option to do so along with 50+ interests and statuses.
After you have defined your campaign settings and your creatives, targeting kicks in. Go ahead and select your location and demographics, then refine your audience by either content or behavioral targeting. Just add one or more segments that suit your interest while keeping an eye on the audience size to ensure you're reaching your campaign goals. Double check everything and hit Schedule or Save. It couldn't be easier to reach exactly the digital listeners that will become avid consumers of your product or service.
With the addition of behavioral targeting we've streamlined the way you build your audience. To narrow it down to specific user segments, you have a few options:
Behavioral targeting is accompanied by a new report for each campaign that is making use of this dimension, which is a segment breakdown. Choosing one or more segments at campaign creation will unlock a new chart showing how your impressions have been distributed across these segments. The same goes for content targeting, so the reporting will reflect your targeting options highlighting the distribution of impressions across your target segments.