"Marketing isn't about shouting the loudest—it's about saying the right thing, in the right place, at the right time."
Matt Wilson didn't launch MPW Marketing to be just another advertising agency. Based in Central New York, he built it on a foundational premise: small and mid-sized businesses deserve the same strategic firepower as national brands. This full-service agency has transformed into a digital audio powerhouse by mastering one critical channel that delivers exceptional results for their clients—streaming audio advertising.
For MPW's core clients in HVAC, home services, and healthcare, trust isn't optional—it's everything. Since 2011, MPW Marketing has specialized in developing comprehensive marketing solutions that build this essential trust, particularly within the HVAC industry.
Wilson's team strategically leverages digital audio to:
"One of our HVAC clients saw campaign engagement surge 30% after adding streaming audio to their marketing mix," notes Wilson. "But the best metric? When customers tell our clients they heard the ad and it moved them to action."
MPW Marketing's success with audio advertising stems from their comprehensive approach to marketing. Rather than abandoning traditional channels, they've mastered the integration of conventional advertising with cutting-edge digital strategies.
For clients like Clarkstown Heating & Air Conditioning, who have reported consistent year-over-year growth since partnering with MPW in 2011, audio advertising serves as a critical touchpoint in a broader strategy that includes:
"We treat our clients' marketing budgets as if they were our own," explains Wilson. "That means investing in channels that deliver measurable results—and digital audio consistently proves its worth."
MPW leverages AudioGo to exponentially expand their clients' audience reach. The platform provides them with:
For seasonal campaigns and time-sensitive promotions—crucial in the HVAC industry—Wilson says nothing beats streaming audio's ability to "create familiarity fast."
MPW Marketing's partnership with AudioGo elevates their audio advertising capabilities through access to specialized expertise in campaign optimization and audience targeting. The AudioGo team provides dedicated support that helps MPW navigate the complexities of audio marketing, from creative development to performance analysis. This collaboration enables MPW to deliver streamlined campaign management and exceptional results for their clients while maintaining their position as trusted marketing advisors.
"The real difference? AudioGo actually listens, collaborates, and constantly improves the platform. That partnership is refreshing and invaluable."
Experienced a remarkable 34% company-wide growth in their first year of collaboration with MPW, with targeted audio campaigns playing a key role in their expansion.
Saw significant business growth after entrusting MPW with their full marketing budget, including strategically placed audio advertisements that reinforced their brand message.
Achieved higher adoption rates and improved engagement through a comprehensive rebranding that incorporated audio elements to build awareness.
"What makes these success stories possible is our commitment to exclusivity," Wilson adds. "We work with only one HVAC dealer per market area, ensuring our clients never compete against each other and receive our undivided attention."
Wilson's guidance for businesses looking to leverage audio advertising is refreshingly straightforward:
"Be prepared when your client's phone starts ringing with customers saying they heard the ad!" Wilson advises. "That's when you know your audio strategy is working."
As MPW Marketing looks ahead, Wilson sees the gap between branding and performance marketing disappearing. The agency is betting big on platforms that connect audio exposure to downstream actions like calls and site visits.
"Co-op reimbursement assistance is another area where we excel," Wilson notes. "Many of our HVAC clients don't realize how much manufacturer support is available for audio campaigns. We help them navigate these programs to maximize their marketing funds."
In a world of endless marketing noise, MPW has discovered that sometimes, the most powerful way to stand out is to be the right voice in your customer's ear at exactly the right moment. By combining their industry expertise with innovative audio advertising technology, they continue to deliver exceptional results for businesses throughout Central New York and beyond.
To learn more about being an AudioGo agency partner, please visit our agency program.