Amplifying Your Facebook Marketing with Streaming Audio Ads

Overview

Boar's Head Resort in Charlottesville, VA wanted to sell tickets to their 'Bubbles, Brews and BBQ' event and drive off-peak room bookings. By pairing a 30-second AudioGO campaign with parallel Facebook and Instagram ads, the team reached 75,000+ people across both channels — sold approximately 250 tickets, exceeded event costs, and generated additional room revenue.

At a glance

About Boar's Head Resort

Boar's Head Resort is an award-winning luxury property set across 600 acres in the foothills of Virginia's Blue Ridge Mountains. With 168 rooms and suites, multiple dining venues, a luxury spa, and over 20,000 square feet of meeting space, it caters to both leisure and business travelers.

Like many hospitality brands, Boar's Head relies on awareness to fill off-peak periods. Their marketing team, led by Joe Hanning, was looking for channels that could move fast — and deliver results within a tight event timeline.

Campaign objective

• Drive ticket sales for the 'Bubbles, Brews and BBQ' event
• Generate awareness among nearby drive-market audiences (men 25-65+)
• Boost off-peak room bookings tied to event attendance

Strategy & execution

Audio + social: a combined approach

Rather than choosing between channels, Boar's Head ran audio and social simultaneously — letting each platform do what it does best. AudioGO reached listeners already engaged with audio content; Facebook and Instagram retargeted and converted through visual formats.

Targeting

AudioGO targeting layered demographics (men 25-65+) with genre preferences — country music, classic rock, sports and news podcasts — reflecting the likely interests of the target audience. Geographic focus was tightened to drive-market cities and ZIP codes.

Production speed

The 30-second audio ad was created and live within 24 hours — critical for an event with a short promotional window.

Results & performance

AudioGO (3-week flight):

• 20,000 listeners reached
• 31,000 impressions delivered
• 98% listen-through rate

Facebook/Instagram (parallel campaign):

• 55,000 reach
• 89,000 impressions
• 3,900 link clicks

Ticket sales: approximately 250 sold, covering event costs and generating additional room revenue.

Joe Hanning noted:

"The combination of AudioGO and Facebook accounted for a huge majority of ticket sales" and the campaign "drove a lot of word-of-mouth marketing."

Why it worked

1. Audio and social amplify each other

Research shows audio advertising lifts brand recall by up to 26% and generates 2-4x engagement on companion social campaigns. Boar's Head experienced this firsthand — the channels reinforced each other rather than competing.

2. Captive listening drives intent

A 98% listen-through rate means nearly every impression delivered the full message. Streaming audio listeners aren't scrolling past ads — they're engaged.

3. Speed matters for event marketing

A live campaign in under 24 hours is a meaningful advantage when promoting a time-sensitive event. Hanning noted: "I could literally get an ad up and running within 24 hours and hit a ton of people with it."

4. Precise geographic targeting reduces waste

By focusing spend on drive-market ZIP codes and cities, Boar's Head avoided paying to reach audiences who were too far away to attend or book a room.