We're excited to announce that AudioGo has partnered with Magellan AI — the all-in-one platform for podcast advertising intelligence, media planning, and measurement — to give advertisers and agencies a powerful new way to track the performance of their AudioGo campaigns.
What This Means for You
If you're already using Magellan AI to plan and measure your podcast and streaming audio buys, you can now bring your AudioGo campaign data directly into that same workflow. No more toggling between platforms or manually pulling reports — your AudioGo performance data feeds right into Magellan AI's measurement dashboard alongside the rest of your audio advertising.
"Measurement in audio has historically been fragmented. By bringing AudioGo data into Magellan AI’s attribution framework, advertisers can tie campaign exposure directly to real business outcomes in one place."
- Jim Ballas, GM Measurement | Magellan AI
Measure What Matters
Magellan AI's pixel-based attribution tools are built specifically for audio advertising. Once you've placed the Magellan AI pixel on your website, it captures visitor data and conversion events, from leads and add-to-cart actions through to completed purchases, and ties them back to the specific ads driving that activity. Variable look-back windows let you customize how you view performance by day, week, or month, while optimization tools surface the shows and placements delivering your strongest results.
Combined with AudioGo's reach across podcasts and streaming audio, this gives advertisers a genuinely full-funnel picture of how audio is working for their business.
Built for Agencies Too
For agency media buyers managing campaigns across multiple clients, this integration adds a layer of reporting consistency that makes audio easier to sell in and prove out. Magellan AI's custom reporting features, including grouping, filtering, and automated exports, mean you can shape the data to fit your clients' KPIs and present it your way.
Get Started
Magellan AI is now listed in the AudioGo Integrations hub and Partner Directory. If you're an existing Magellan AI customer, reach out to your account team to connect your AudioGo campaigns.