AudioGo Partners with InMarket to Measure Audio's Impact All the Way to the Store

We're excited to announce that AudioGo has partnered with InMarket, a media, measurement and insights company, to help advertisers see the full impact of their audio campaigns — from listener to store to purchase. AudioGo advertisers can measure how their audio ads drive real-world outcomes like incremental foot traffic and sales, giving a clearer view of the entire purchase funnel, not just impressions.

What this means for you

Audio has always been a powerful way to reach engaged listeners. Now it's easier to see where that reach actually leads. With InMarket connected to AudioGo, advertisers can follow the path from someone hearing an ad to walking into a store and making a purchase.

• See the incremental foot traffic impact of your audio campaigns: how many additional store visits did your campaign drive?
• Understand how audio moves people through the entire purchase funnel, from listener to store to product
• Measure incremental return on ad spend (iROAS) alongside your existing AudioGo reporting
• Make campaign decisions based on real-world outcomes like incremental visits and sales, not just reach and frequency

From listener to store to product

InMarket's real-time measurement platform is built to answer the question every advertiser should be asking:  Did this ad actually drive visits and sales that wouldn’t have happened otherwise? 

By connecting InMarket to AudioGo, that same measurement now extends to audio. Advertisers can trace the full path an ad takes, from the moment a listener hears it, to the store visit, to the purchase.

InMarket’s real-time measurement platform is powered by:

• $736B in total commerce data
• 200 million+ location-based consumers

Built for local businesses and multi-location brands

This is especially powerful for businesses where an incremental store visit is the whole point — franchises, auto dealers, home services, and other local and multi-location brands that AudioGo advertisers run every day. For the first time, these advertisers can connect an audio ad directly to whether it brought someone through the door who wouldn’t have visited otherwise, not just whether it was heard by someone who would have visited anyway, ad or not.

“The more advertisers can see and understand the impact of their campaigns, the better they can optimize and invest. InMarket adds another powerful layer of measurement to AudioGo, connecting campaign exposure with outcomes like incremental visits, sales and return on ad spend.”

— Chris Bolte, VP of Self Serve, AudioGo

"Local and regional chains are some of the most competitive advertisers out there, and they're too often the hardest to measure. By bringing InMarket's measurement capabilities to AudioGo, we can finally show these advertisers exactly how audio is driving incremental visits and sales to the stores that matter most to their business."

— Kevin Hochstein, Senior Director, Measurement Partnerships, InMarket

Getting set up

Advertisers who have an agreement with InMarket can request a pixel directly from their InMarket team. Once you have those codes, apply them to your AudioGo campaigns, and InMarket handles the rest by automatically connecting exposure to offline outcomes.

• Set up an agreement with InMarket - Start here.
• Request your pixel from InMarket
• Add the codes to any AudioGo campaign to start measuring foot traffic impact

New to AudioGo? You can launch a campaign in minutes and start measuring the outcomes that matter from day one.