How Agencies Are Winning Big with Audio Advertising (And How You Can Too)

In case you missed it, here is our conversation with Deb Thompson, Media Placement Strategist at BDR, and SiriusXM Media, VP Chris Bolte, and partner lead, Ian Murphy, where we covered how agencies are using AudioGo to grow client results, protect margin, and win new business

Here's what you need to know.

Audio Is Bigger Than You Think

There are over 228 million digital audio listeners in the U.S., a reach that rivals the biggest digital channels. But what makes audio different is where it shows up: in the moments other media can’t. During commutes, workouts, and everyday routines, your client’s message is heard while screens are off and attention is focused.

If audio isn’t part of your media mix, you’re missing a high-impact channel that drives both reach and revenue.

The SiriusXM Advantage

AudioGo runs on the SiriusXM Media ecosystem, the largest premium digital audio network in North America. We're talking 100 million streaming listeners, 70 million podcast listeners, and a reach that's 3x the size of Spotify nationally among ad-enabled listeners. Plus, 66% of US streaming audio inventory runs through SiriusXM platforms.

The difference? It's not fragmented supply. It's concentrated, brand-safe, premium inventory, all accessible through one platform.

Meet the AudioGo Agency Program

Our agency program is built on a simple idea: when agencies grow, we grow. It's free to join, and it's loaded with perks designed specifically for how agencies operate:

• Financial advantages - Special rates, flexible billing, and a built-in margin markup tool so you protect your profitability right inside the platform.
• Differentiation - Get listed in our agency directory, join case studies, and have opportunities to be featured in content like this webinar.
• Exclusive access - Early betas, priority audience segments, and agency-only research to keep you ahead of the trend, not chasing it.
• Strategic support - Dedicated account support, campaign reviews, and managed service options when you need backup.

Hear It From an Agency: BDR Media

We were thrilled to have Deb Thompson, Media Placement Strategist at BDR, share how she's integrated audio into her clients' marketing plans - and the results spoke for themselves.

BDR works with home service clients across the US and Canada in markets of all sizes. They needed a medium that could work for different budgets, drive real leads, and prove its value. Streaming audio checked all those boxes.

For one Phoenix-based client, BRD launched audio in early 2025 and paired it with display retargeting. The results compared to the prior year were striking:

• 200%+ increase in total website sessions
• 98% increase in Google users (branding impact carrying over to search)
• Significant jump in direct traffic - meaning people bypassing Google entirely and going straight to the client's site

In a two-month window with 230,000 audio impressions, they generated 92% retargeting match rates, nearly 1,700 landing page views, and conversion rates well above industry averages.

Deb also shared how adding audio alongside CTV/streaming video for another client produced a 211% increase in sessions and a 308% increase in direct searches. The combination works.

"The client support is so unusual for a programmatic platform," Deb noted. "When you run into challenges, it's wonderful to have a team to turn to."

Inside the Platform: What Makes AudioGo Built for Agencies

We walked attendees through a live demo of AudioGo. A few highlights:

• Targeting - 1,000+ behavioral audience options, down to the zip code. Income, purchase intent, device type, music genre. Learn more.
• Retargeting - One click activates display retargeting, setting aside 20% of your budget to follow listeners across the web after they hear your ad. Agencies typically see 4x more clicks. Learn more.
• Pixels - Up to 10 pixels per advertiser to track the full customer journey from landing page to checkout.
• Synthetic voice ads - Free, instant, AI-generated audio ads in English or Spanish. They sound great, and they're getting better every day. Learn more.
• Agency margin tool - Add your markup directly in the platform. Billing and reporting automatically reconcile for your clients.
• White-label reporting - Download campaign reports with your logo for seamless client delivery. Learn more.
• API integrations - Already integrated with TapClicks, Bionic, and Improvado, with more on the way. Learn more. 

What's Coming Next

We're not slowing down. Here's what's on the roadmap:

• Advanced reporting - A live, drag-and-drop dashboard with deeper metrics, launching soon.
• More targeting segments - We recently added legal and HVAC-specific audiences, and we're always adding more based on your feedback.
• Q2 Podcast Expansion Offer - A special promotion to help agencies get early access to new podcast inventory and grow incremental reach for clients.

Ready to Get Started?

Joining the AudioGo Agency Program takes a few minutes. From there, we'd love to connect, learn about your agency, and find ways to help you win.