How one agency moved its clients' Facebook budgets to AudioGO — and saw 30% revenue growth in a month.

Overview

Gary Brazzell, founder of Brazzell Marketing Agency, was looking for a better way to reach local audiences for his clients. After testing AudioGO, he shifted advertising budget away from Facebook — and within approximately one month, saw a 30% increase in gross revenue. His verdict: "Turn off your Facebook and move that budget to AudioGO now."

At a Glance

About Brazzell Marketing Agency

Founded in 2003 by Gary Brazzell, Brazzell Marketing Agency is a BBB-accredited full-service agency headquartered in Woodlawn, Virginia. Services include creative writing, graphic design, media strategy, promotional printing, direct mail, and digital marketing — with offices across California, Kansas, Kentucky, and Texas.

Gary's clients are predominantly local businesses competing in markets where reach, precision, and cost efficiency matter. He was looking for a channel that could outperform what Facebook was delivering — and that his clients would actually notice.

Campaign Objective

• Find a cost-effective alternative to Facebook for local business advertising
• Improve targeting precision — particularly income and demographic segmentation
• Drive measurable revenue impact for agency clients

Strategy & Execution

Reallocating the Facebook budget

Gary didn't add AudioGO on top of existing spend — he moved budget away from Facebook entirely. The test was direct: would audio deliver better returns than social?

Targeting advantages

AudioGO enabled targeting by ZIP code, age, income bracket, and interest categories (including pet owners, business owners, and financial planning audiences) — capabilities Gary found superior to Facebook's income-based segmentation, which he described as inaccurate at the ZIP code level.

Reaching a combined streaming audience

By aggregating Pandora, iHeartRadio, TuneIn, and other platforms, AudioGO gave local businesses access to a combined audience of tens to hundreds of thousands of narrowly targeted listeners — at a minimum buy of $260, compared to Pandora's standalone $5,000 minimum.

Results & Performance

• 30% increase in gross revenue within approximately one month of shifting budget to AudioGO
• CPM rates achieved at a fraction of cable television costs
• Customers contacted businesses directly saying "I heard you on Pandora" — a response Gary compared to the impact of television advertising
• 89% of AudioGO-produced ads reached national broadcast quality standards; 11% were client-approved at acceptable quality
• Zero erroneous ad disapprovals — a recurring pain point with Facebook and Google eliminated entirely

Gary's assessment:

"The buzz factor is real. It's something I haven't seen with Facebook or Google. It's like TV used to be."

Why it Worked

1. Audio creates a different kind of impact

Human voice and music carry emotional weight that display and social ads typically don't. Customers called businesses specifically to say they heard the ad — that kind of unprompted response is rare and valuable.

2. Targeting precision exceeded Facebook's

Where Facebook's income targeting was imprecise at the local level, AudioGO's interest and demographic layers gave Gary the ability to reach exactly the right profile for each client's offer.

3. Low minimums open the door for local businesses

At $260 to start, local businesses that could never afford traditional radio or premium streaming inventory found a viable, professional-grade option.

4. No disapproval friction

The frustration of rejected Facebook and Google ads — often without clear reason — disappeared entirely. Gary described AudioGO's customer service as responsive and knowledgeable.